In a recent survey conducted by monitoring company Pingdom, Hootsuite came out as the most popular social media management system, with more than 20 per cent of responding firms saying they use it regularly. TweetDeck came in second and SocialEngage finished in third place.
The main benefit of these management platforms is that they give businesses the ability to monitor all of their social accounts from one place – making it quick and easy to tweet, post Facebook updates and manage LinkedIn profiles. Foursquare, Instagram and WordPress blogs can also be tended to.
Many agencies are charged with maintaining their clients’ social media accounts and depending on how many firms are being dealt with, scheduling tweets and posts can be a laborious task.
On top of providing something of a ‘one-stop shop’ for all things social, these management tools help when it comes to catering for international consumers. They allow companies to reach followers in different time zones throughout the world, and to target a variety of markets.
As well as allowing additional users to be introduced, Hootsuite also offers the ability to schedule in bulk. While these features do come at a premium, they are certainly handy for large businesses which maintain numerous accounts.
Although it can be extremely helpful in similar ways, TweetDeck is fairly limited in comparison as it is only capable of linking to Twitter and Facebook profiles.
With social media becoming such an integral part of internet marketing, the opportunity to alleviate some of the stress placed on those tasked with maintaining profiles is one which should certainly be embraced.