Web Development:

Why do you even want a website?

Posted on February 10, 2017

You may find it strange that a company that designs and builds websites for clients would question the reasons behind someone wanting a website in the first place, but it’s something I’ve personally come across many times over the (more…)

Posted by Darren Jamieson

Should web developers study psychology?

Posted on October 12, 2016

An understanding of psychology could help web developers create more effective websites.

Ever since the 1950s, advertising agencies have utilised the findings of psychologists to create adverts that sell more products. In a similar way, by studying how humans think and feel, web developers can design websites that positively influence visitors to take action, whether that be to sign up for a newsletter, purchase a product or write a comment.


People do not want to have a relationship with those they do not trust. This is why it is vital for a website to communicate trustworthiness to those using it. There are many online scams and (more…)

Posted by Darren Jamieson

It’s National Coding Week 2016

Posted on September 21, 2016

Despite having just turned 40, I consider myself very young. Those who know me would probably say that’s code for ‘immature’, but I’ll take that too. Whether or not I’m really considered young in the grand scheme of things, I can still remember my school days very vividly, and the lack of opportunities we had to code in school when compared to children of today.

No, this isn’t going to be one of those ‘back in my day’ posts, but back in my day we didn’t have PCs and Macs in every school. In primary schools, we had nothing. The closest we came to a computer was a scientific calculator, and only the rich kids had those. In secondary school, we had computer rooms, but they resembled the control room scenes from films such as Apollo 13. There were huge machines with very little power, and lessons were taught by people who (more…)

Posted by Darren Jamieson

Chrome to send Flash down the pan – will your site be affected?

Posted on August 18, 2016

Chrome 53, the latest update to the Google Chrome browser, is set to be introduced next month, and it could spell trouble for sites built through Adobe Flash, or even those incorporating elements of the now outdated multimedia platform.

Google has confirmed in (more…)

Posted by John Murray

Why you shouldn’t rely on the gig economy for web development

Posted on August 17, 2016

If you haven’t heard of the term ‘gig economy’, you probably soon will. It’s a growing trend within the United States, and refers to businesses using ‘gig workers’, or freelancers, on a project-by-project basis. Rather than employ a full-time staff member, or outsource to a company, businesses contract these gig workers until a specific project is finished.

As the owner of a small business, you may not have access to a particularly large budget for your website design. In your search for a web developer at a budget price, you may be tempted to try the gig economy rather than hire a web development company such as Engage Web. There are several reasons why this may not be the wisest course of action.

In the gig economy, people with skills join a website or network that connects people looking for (more…)

Posted by Darren Jamieson

What is AMP and why should I care?

Posted on August 12, 2016

Web development technologies are changing on an almost daily basis. Sometimes it can be hard to keep up, let alone stay ahead of the curve. One such change, however, doesn’t take a web psychic to see is going to be huge: AMP – Accelerated Mobile Pages.

Where this particular development change differs from most others is that it isn’t some more convoluted code to learn, or some fancy gimmick to make websites ‘do more’ or become more interactive. Quite the opposite, in fact. AMP is about stripping back the web to its bare minimum so that people accessing it from mobile devices can get what they’re looking for quickly, without all of the slow loading times associated with browsing on a smartphone.

While the web has been constantly evolving over the last few decades, web designers have been more preoccupied with (more…)

Posted by Darren Jamieson

The top 5 mistakes to avoid when developing an ecommerce website

Posted on July 13, 2016

An ecommerce website is more complicated than a standard brochure website. This also means there is the potential for more errors.

If you are responsible for an ecommerce website, these are the top 5 mistakes to avoid:

1. No clear value proposition

A value proposition communicates why customers should buy from your site and not your competitor, such as Amazon. If you do not have one, or your value proposition is poor, then many potential buyers will head for your competitors instead of you.

The essential elements of an effective value proposition are: (more…)

Posted by Darren Jamieson

Four web technology issues that business websites need to consider

Posted on June 29, 2016

Web technology has changed considerably in the last decade. There are four areas that, until recently, many websites consistently ignored. If a website addresses these issues, then the result could well lead to more visitors and more conversions.

1. Speed

People used to think that if a website loaded in ten seconds or less then its speed was fine. Young people, in particular, have a short attention span and want websites to load faster. Each extra second that a website loads decreases customer satisfaction and can adversely affect (more…)

Posted by Darren Jamieson
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