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Web Design:

The role of the website designer is changing

Posted on September 23, 2016

Web design is one of the fastest-moving industries out there, and those people and businesses involved in it must learn to adapt to its rapid changes, otherwise they will be stuck in the past.

Specialisation and the rise of teams

At one time, most websites were built by one web developer. Creating content, designing the look of the site and building the site could be performed by just one person. Now this may still be true for small simple sites or for businesses that do not view their website as being (more…)

Posted by Darren Jamieson

Does every small business need a website?

Posted on September 16, 2016

As incredible as it may seem, there are still some businesses that do not have their own website. They probably assume that they do not need a website. There is no doubt whatsoever that they are wrong, and this is why…

Many local businesses that do not trade online do not have a website. They are usually, though, not completely invisible on the web. They could have a Facebook page or be registered on a directory such as or Google Local.

This is not enough and should not replace a standalone business website.

Retail businesses

If your business sells products from a shop then you are relying on people (more…)

Posted by Darren Jamieson

Is it time for a site redesign?

Posted on August 31, 2016

It is important to review a website on a regular basis in order to assess whether it needs a full or partial redesign, or just a bit of a refresh. Here are some of the key areas to pay attention to when reviewing your website:

The visuals

In an article in the Journal of Consumer Research entitled “When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices”, researchers N. Mandel and E.J. Johnson looked at a car website that had a green background with images of coins on it. This primed visitors to be ‘money aware’ and they spent longer looking at (more…)

Posted by Darren Jamieson

A brief history of the web and what lessons it teaches us

Posted on August 10, 2016

The history of web development is one of rapid change. By reflecting on that brief history, we can learn valuable lessons about web development today, and its future.

The inventor of the web, Tim Berners Lee, created it as an open source project for the free exchange of information. No one owns the web, and it can be extended by anyone. Though this is under some threat from certain governments, it is hoped that (more…)

Posted by Darren Jamieson

Web designers need to consider search engine optimisation

Posted on August 3, 2016

We know we write about this a lot, but it’s something that does need be covered every now and then so that it’s fresh in people’s minds. Web design isn’t just about building websites, it’s about building websites that work – and SEO (search engine optimisation) is a big part of that process.

The goal of many web designers is to make a great looking site to showcase a business. A good looking website is not very effective, however, if few people see it.

To rank highly in the search engines requires SEO, and SEO is about (more…)

Posted by Darren Jamieson

Is the contextual web a good or bad thing?

Posted on July 27, 2016

We are in the age of the personalised or contextual web. This opens up many opportunities for websites, but there are also dangers.

If you’ve never heard of the ‘contextual web’ it’s basically where a website’s content, and even design, are created dynamically based on the browsing habits and interests of the person using the website.

For example, keyword research can look at the search terms the target visitor is using to find (more…)

Posted by Darren Jamieson

Four design trends that can harm your website

Posted on July 20, 2016

Each year, new trends in web design emerge. Most of these trends have a positive effect on websites but, embracing a trend without thoughtful consideration, can end up harming a website. Here are 4 design trends you can employ but you should be wary of.

As Jeff Goldblum said in Jurassic Park:

“Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.”

1. Beautiful looking but complex home pages

Many years ago website visitors were often faced with a complex Flash driven home page. On slow internet connections these could take minutes to fully load. Whilst Flash generated pages were often (more…)

Posted by Darren Jamieson

Is the future of web design pageless?

Posted on July 6, 2016

Pageless web design is one of the newer trends, but what is it and what are its advantages?

What are pageless websites?

Traditional websites have a number of pages. The pages are generally accessed via a menu at the top or at the side of a page. Some large organisations have websites that consist of hundreds, or even thousands, of pages. The idea of a pageless website does not immediately make sense.

To be strictly accurate, a pageless web site does not have zero pages. It has one page. All the information that the website contains is (more…)

Posted by Darren Jamieson
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