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Web Design:

Interactive design needs to make it simple for users

Posted on October 31, 2016

User centered web design puts the user at the heart of the design process. The way a user interacts with web elements should be easy and simple.

Many websites do not have interactive elements and do not engage the reader effectively. When web developers do use interactive elements, they are often too complicated. For example, many sites want visitors to sign up to a newsletter so that they can receive marketing emails. The minimum, and perhaps the maximum data, that should be required for this process is a first name and an email address. Long forms asking for address, phone numbers, or that ask lots of questions, are not usually received well by users and they will often (more…)

Posted by Darren Jamieson

The number one goal of your website, and how to achieve it

Posted on October 20, 2016

If your website is not performing as well as it should, then it is probably time for a redesign or a completely new website. Before hiring a web designer, however, it helps to ask what your website is for. This may seem like an obvious question, but you’d be surprised how many business owners have a website just because they feel they should, and don’t really know what to do with it or what to expect from it.

What is its goal? What is the purpose of your website? Answering this will drive the web development.

For most businesses, the goal is simple. The bottom line is that you want to (more…)

Posted by Darren Jamieson

Why web designers are not a dying breed

Posted on October 5, 2016

With many tools available for anyone to create a website, some of them free, why does the world still need web designers? Should they all just pack up and go home?

Systems such as WordPress and online website builders mean that you do not need to be a web designer or have knowledge of HTML code to build a website. The use of readymade templates means that it is easy to produce a site that looks pretty good as well. It’s just select and (more…)

Posted by Darren Jamieson

The role of the website designer is changing

Posted on September 23, 2016

Web design is one of the fastest-moving industries out there, and those people and businesses involved in it must learn to adapt to its rapid changes, otherwise they will be stuck in the past.

Specialisation and the rise of teams

At one time, most websites were built by one web developer. Creating content, designing the look of the site and building the site could be performed by just one person. Now this may still be true for small simple sites or for businesses that do not view their website as being (more…)

Posted by Darren Jamieson

Does every small business need a website?

Posted on September 16, 2016

As incredible as it may seem, there are still some businesses that do not have their own website. They probably assume that they do not need a website. There is no doubt whatsoever that they are wrong, and this is why…

Many local businesses that do not trade online do not have a website. They are usually, though, not completely invisible on the web. They could have a Facebook page or be registered on a directory such as Yell.com or Google Local.

This is not enough and should not replace a standalone business website.

Retail businesses

If your business sells products from a shop then you are relying on people (more…)

Posted by Darren Jamieson

Is it time for a site redesign?

Posted on August 31, 2016

It is important to review a website on a regular basis in order to assess whether it needs a full or partial redesign, or just a bit of a refresh. Here are some of the key areas to pay attention to when reviewing your website:

The visuals

In an article in the Journal of Consumer Research entitled “When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices”, researchers N. Mandel and E.J. Johnson looked at a car website that had a green background with images of coins on it. This primed visitors to be ‘money aware’ and they spent longer looking at (more…)

Posted by Darren Jamieson

A brief history of the web and what lessons it teaches us

Posted on August 10, 2016

The history of web development is one of rapid change. By reflecting on that brief history, we can learn valuable lessons about web development today, and its future.

The inventor of the web, Tim Berners Lee, created it as an open source project for the free exchange of information. No one owns the web, and it can be extended by anyone. Though this is under some threat from certain governments, it is hoped that (more…)

Posted by Darren Jamieson

Web designers need to consider search engine optimisation

Posted on August 3, 2016

We know we write about this a lot, but it’s something that does need be covered every now and then so that it’s fresh in people’s minds. Web design isn’t just about building websites, it’s about building websites that work – and SEO (search engine optimisation) is a big part of that process.

The goal of many web designers is to make a great looking site to showcase a business. A good looking website is not very effective, however, if few people see it.

To rank highly in the search engines requires SEO, and SEO is about (more…)

Posted by Darren Jamieson
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