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Why Ghostbusters has got its Facebook marketing so wrong

Posted on July 8, 2016

Regular movie-goers may have noticed a trend over the last decade or so for reboots, or remakes, of classic films. Some of these have been successful (such as Mad Max), even improving on the original, and some have been absolutely appalling (Fantastic Four, for example).

There are some films, however, that you would argue shouldn’t be touched. Films that are so perfect in their execution that any attempt to remake, or reboot, them would only lead to an inferior film designed solely to cash in on the success of the original. One such film is 1984’s Ghostbusters.

First off, let’s clear something up. This movie isn’t a reboot. It’s a remake. A reboot would imply there will be more of them. There won’t. Therefore it’s a remake.

Before I go into this, I should put all my cards on the table and ‘fess up as a (more…)

Posted by Darren Jamieson

Do social media interactions = great content?

Posted on June 23, 2016

Chasing likes, shares, follows and retweets can be a frustrating game and one that leaves you scratching your head. You could post something you think is eloquent, funny, thought-provoking and factual, yet have it (more…)

Posted by John Murray

How to verify a Facebook page

Posted on April 29, 2016

You may have seen that some business pages on Facebook feature a tick next to the page name. This tick means the page has been verified as a genuine business by Facebook. It also means the page apparently shows higher in Facebook’s search rankings, and it gives the page more authority as a verified business (which is always useful considering all the scam Facebook pages cropping up every day).

Getting your Facebook page verified is actually very easy, and takes just a few moments to do. There are also two ways to (more…)

Posted by Darren Jamieson

What will happen when you fall for Facebook ‘win a car’ scams?

Posted on April 15, 2016

Last week, so annoyed was I at the current spate of Facebook scams doing the rounds, I created a video explaining how the ‘win a car’ scams work. The video is a near three minutes of pure anger and, to date, has generated thousands of views and around 100 shares on Facebook.

Have a watch and judge for yourself – I may have gone a bit overboard.

Did you watch it? Angry, eh?

It makes me angry because this has been going on for several years. I even wrote about it back in 2014.

Now, I’ve spoken with a few journalists this week about a possible feature on these scams, but the overriding response was one of indifference. The reason being they didn’t feel there was much to warn people about – there’s no real harm in these scams as nobody ends up out of pocket, and nobody is conned out of money.

This led me to think about the endgame of these scammers. Just getting hundreds of thousands of gullible people to share their page on Facebook isn’t the goal of the scammer. That’s merely a means to an end. If the journalists in the UK don’t feel there’s much to warn against, and the people sharing these scams don’t see the harm, perhaps it’s time we looked at exactly what could happen when you fall for the scam – if not to you then to (more…)

Posted by Darren Jamieson

Why YODEL is getting Twitter so very, very wrong

Posted on December 22, 2015

In a recent article, I wrote about Twitter parody accounts, how companies can avoid getting them, why they get created and how to create them yourself. This time, I’m going to focus on a company I believe is making a really bad job of its Twitter account, and I’ll explain why I feel it’s doing so badly.

Running a company Twitter account where you deal with customer service enquiries isn’t especially difficult. Rather than being an extra burden, it should be treated as the opportunity it presents – a chance to respond to customers in real-time, showing others how good your customer service is, while also reducing the costs of a call centre. It’s much cheaper to have (more…)

Posted by Darren Jamieson

Are you a one-star lover? New app allows users to rate people

Posted on October 6, 2015

Peeple, a new mobile phone app, is causing uproar over its main feature: it allows you to rate people in the same way you may rate a restaurant on Yelp.

A creation of (more…)

Posted by Mark Glenning

Facebook gives internet marketing companies new ways to target users

Posted on October 27, 2014

Social site Facebook has reinvigorated its Atlas advertising platform, which it acquired for $100m (£60m) in 2013.

The updated version will implement (more…)

Posted by Alan Littler

Pinterest promotes co-marketing

Posted on October 22, 2014

Popular social media site Pinterest has regularly been one of the most used social media sites on the Internet. It may not have the massive user numbers of Facebook or Twitter, but as Facebook’s organic growth (more…)

Posted by John Murray
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