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Social Media:

Why YODEL is getting Twitter so very, very wrong

Posted on December 22, 2015

In a recent article, I wrote about Twitter parody accounts, how companies can avoid getting them, why they get created and how to create them yourself. This time, I’m going to focus on a company I believe is making a really bad job of its Twitter account, and I’ll explain why I feel it’s doing so badly.

Running a company Twitter account where you deal with customer service enquiries isn’t especially difficult. Rather than being an extra burden, it should be treated as the opportunity it presents – a chance to respond to customers in real-time, showing others how good your customer service is, while also reducing the costs of a call centre. It’s much cheaper to have (more…)

Posted by Darren Jamieson

Are you a one-star lover? New app allows users to rate people

Posted on October 6, 2015

Peeple, a new mobile phone app, is causing uproar over its main feature: it allows you to rate people in the same way you may rate a restaurant on Yelp.

A creation of (more…)

Posted by Mark Glenning

Facebook gives internet marketing companies new ways to target users

Posted on October 27, 2014

Social site Facebook has reinvigorated its Atlas advertising platform, which it acquired for $100m (£60m) in 2013.

The updated version will implement (more…)

Posted by Alan Littler

Pinterest promotes co-marketing

Posted on October 22, 2014

Popular social media site Pinterest has regularly been one of the most used social media sites on the Internet. It may not have the massive user numbers of Facebook or Twitter, but as Facebook’s organic growth (more…)

Posted by John Murray

Say Ello to new social media style

Posted on September 30, 2014

A new social network is currently in the pipeline, which aims to challenge the likes of Facebook.

Ello is a new social platform that (more…)

Posted by Alan Littler

Tinder-style app developed to assist business networkers

Posted on July 29, 2014

A new mobile application that is designed for business professionals has been developed using a hit dating app as a model interface.

Weave allows its users to access (more…)

Posted by Alan Littler

Post Office unveils Christmas Vines

Posted on December 17, 2013

The Post Office has launched a series of Vine videos to remind the public that their last chance to have Christmas cards delivered on time is approaching.

The short clips were made in collaboration with Mindshare, a global media firm, reminding users that Friday 20th December (more…)

Posted by Richard Bell

Vodafone launches social media-led engagement strategy

Posted on December 9, 2013

Telecoms giant Vodafone has unveiled its plans to kick-start a new brand engagement strategy with an innovative fireworks event in London on New Year’s Eve.

The UK-based firm, which is one of the largest and (more…)

Posted by Graeme Parton
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