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SEO Mistakes:

Tweet claims two victims as high profile blogger is outraged by sexist comment

Posted on March 29, 2013

A woman who took offence to a conversation by two delegates at a programmer’s conference has been fired for inappropriately tweeting about the incident.

Despite the fact Adria Richards, a communications champion for a cloud-based corporate email provider, really should have known better, everyone responsible for implementation of search engine optimisation strategy should learn from the episode.

Indeed, the incident serves as an indicator for companies to review how (more…)

Posted by Carl Hopkinson

Somerset school includes lessons in social media

Posted on January 10, 2013

Pupils at a Somerset school are now being given lessons in social media and how to use it in a safe and legal manner. Lessons about using the internet and social media usually fall within the Personal, Social, Health and Economic part of the curriculum. However, one private school in Taunton has realised that pupils are at risk of being sued following the recent Lord McAlpine case, and has made the decision to (more…)

Posted by Carl Hopkinson

Diversification could ruin company SEO

Posted on August 10, 2012

A recent study completed on behalf of the Society of Digital Agencies (SoDA) has found that companies are diversifying their agency partnerships. However, with coherency being all important to SEO, there could be (more…)

Posted by Cheryl Mathews

How to make a complete hash of your SEO

Posted on December 22, 2011

It is that time of the year again, as we rush headlong into Christmas and the New Year, that “top lists of the year” do the rounds. Always interesting and a great way to put off that work that the boss is chasing of course, the top Twitter hashtags of 2011 have been announced. (more…)

Posted by Carl Hopkinson

Is your server hurting your rankings?

Posted on August 21, 2011

Search engine optimisation doesn’t just involve the SEO jobs directly attached to your website. Sometimes, the most pedestrian aspects of running a website can contribute to a rankings dive. The hardware on which your site is hosted is one of these aspects. (more…)

Posted by Carl Hopkinson

5 ways to wrong-foot your website audience

Posted on May 18, 2011

One of the many pieces of advice SEO gurus always give is ‘please your audience.’ It’s easy enough to say, but very hard to do. A good way to figure out how to meet the needs of your audience is to completely (more…)

Posted by Cheryl Mathews

Spamtastic: there’s more to fear than Google

Posted on April 9, 2011

SEO could be said to concentrate on Google a little too much sometimes. This focus can blind site owners to their real audience: internet users. Being blinded by the sparkle of Google’s shiny, shiny rankings, site owners can do things which their target market will later lead them to regret. Take spam (more…)

Posted by Cheryl Mathews

Some more SEO wisdom from Homer

Posted on February 6, 2011

When they created Homer Simpson, they were really tapping into something that has been the basis of comedy writing for centuries; the babbling, unthinking idiot whose plans fail for lack of forethought, who stumbles through life, causing disasters. It’s hilarious when it’s fiction, but when it happens in real life… D’oh.

Those within the SEO industry can seriously learn from Homer. I’ve already talked about those ‘d’oh!’ moments that (more…)

Posted by Cheryl Mathews
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