Having a regularly updated blog is a great way to develop a business, through expanding networks and creating customer awareness. Conversely, they are also an excellent tool to lose business and alienate groups (more…)
The Indiana Jones approach to SEO navigation
Deep in the jungle, a lone figure wends its wary way through long-forgotten paths. Ancient map in hand, the adventurer hacks and cuts their way to a forbidden temple deep within the jungle, seeking the treasure therein. Will they succeed? Or will they forever wander, doomed, tangled in the foliage?
This may sound like a scene from an Indiana Jones movie (more…)
Is the Paris Hilton approach to SEO right for you – or Helen Mirren?
A lot of SEO is about technical considerations, but as the search engines become more intuitive, search engine optimisation is becoming a combination of SEO, sales work and smart PR.
How is public relations involved in SEO? To get good rankings these days, you need to be able to attract attention. Any popularity you build directly affects your position with the search engines.
When you want to gain attention (more…)
Shakin’ Stevens guide to SEO
He was Wales’ answer to Elvis Presley. He came from Ely in Cardiff, wore denim, had jet black hair and his armies of female fans called him ‘Shaky’. He is of course, Shakin’ Stevens, the legend.
As well as having hits with singles such as ‘Green Door’, ‘This Ole House’ and ‘Merry Christmas Everyone’ (you might know it better as Snow Is Falling) Shaky also has some very wise words on the subject of SEO.
No, we haven’t taken leave of our senses. If you analyse the lyrics to his classic ‘This Ole House’ you’ll see (more…)
Which James Bond Actor would make the best SEO?
James Bond 007 is the master spy working for the British Government, battling the enemies of freedom. Over the years, Ian Fleming’s character has been portrayed by numerous actors, from the heights of Connery and Craig, to the lows of Lazenby. However, which incarnation of James Bond would make the best SEO expert, and all round Internet marketing professional.
Let’s have a look at the candidates:
Sean Connery
Connery was the first, and some would say the best, James Bond. While Connery may have played Bond long before the Internet was even thought of, he knew the power and importance of links. Connery’s Bond cut a swathe through most of Europe in his pursuit of SPECTRE, but he always had contacts on hand to help him out and point him in the right direction – contacts such as Felix Leiter in the CIA.
Connery was link building way before the (more…)
A guide to bad reputation management
A few weeks ago we discovered something quite disturbing online. It’s disturbing for two reasons: firstly it’s an unethical thing for a company to do and secondly it’s incredibly naïve.
What are we talking about? Reputation management of course.
We found that a company (who we shall not name) employs people to look after their reputation online. Now, this isn’t a bad thing at all. There are ways to look after your online reputation in order to make sure that when people search for your company that they’re not confronted with negative comments. To do this you need to be very skilful, very subtle and subvert the search engines results pages (SERPs) so that you control what people find.
You do NOT do this by going around websites and forums, such as blagger.com and ciao.co.uk, pretending to be satisfied customers of your company and leaving (more…)
Buffy the Vampire Slayer’s guide to SEO
Buffy, the Vampire Slayer, had seven glorious years on our TV screens battling the forces of darkness from demons to robots to gods, yet how would the Slayer and her Scooby gang cope with the arduous task of SEOing a website for Google? Buffy knows the way to a Vampire’s heart is through his chest with a sharpened stake (possibly Mr Pointy) but does she know how to achieve top rankings in Google for a competitive industry?
You bet she does. This guide will tell you just what the chosen one would do to SEO a website and how her Scooby gang would chip in with support.
Rupert Giles (Ripper)
Sadly, Giles has an inbuilt hatred of all things computer related so his input into any SEO campaign would have to be purely strategic. Luckily, Giles is an expert at strategy and research, which is essential for any SEO campaign. Giles would begin by researching your keywords (using his books of course, he refuses to touch an infernal computer) and determine which keywords would bring you the most traffic. Giles would also conduct extensive research into your competitors so that all of their (more…)
How would the Transformers SEO your website?
We’ve written recently about how The A-Team would perform SEO on your website, and guarded you against the dark side with Darth Vader’s guide to black hat SEO; but how would the Transformers SEO your website?
The Transformers have been around for over twenty five years and have existed in toys, comics, cartoon shows and now two successful movies by Michael Bay, but their SEO exploits haven’t been talked about that much of late. This is a shame, because SEO is what brings Optimus Prime and his Autobots together with Megatron and the Decepticons in pursuit of a common goal; the promotion of websites.
So just what would the Transformers do to SEO your website, and which Transformers would be involved?
Optimus prime
Optimus is a natural leader, and an excellent strategist, but above all else, has a very high set of morals. Prime would never harm any human life, destroy something of natural beauty or perform any unethical, black hat SEO. You can feel safe in the knowledge that Optimus Prime is handling your search engine optimisation campaign because you know that Prime will do the right thing, and he’ll battle ‘til the end for (more…)
