Having a regularly updated blog is a great way to develop a business, through expanding networks and creating customer awareness. Conversely, they are also an excellent tool to lose business and alienate groups (more…)
Deep in the jungle, a lone figure wends its wary way through long-forgotten paths. Ancient map in hand, the adventurer hacks and cuts their way to a forbidden temple deep within the jungle, seeking the treasure therein. Will they succeed? Or will they forever wander, doomed, tangled in the foliage?
This may sound like a scene from an Indiana Jones movie (more…)
How is public relations involved in SEO? To get good rankings these days, you need to be able to attract attention. Any popularity you build directly affects your position with the search engines.
When you want to gain attention (more…)
He was Wales’ answer to Elvis Presley. He came from Ely in Cardiff, wore denim, had jet black hair and his armies of female fans called him ‘Shaky’. He is of course, Shakin’ Stevens, the legend.
As well as having hits with singles such as ‘Green Door’, ‘This Ole House’ and ‘Merry Christmas Everyone’ (you might know it better as Snow Is Falling) Shaky also has some very wise words on the subject of SEO.
No, we haven’t taken leave of our senses. If you analyse the lyrics to his classic ‘This Ole House’ you’ll see (more…)
James Bond 007 is the master spy working for the British Government, battling the enemies of freedom. Over the years, Ian Fleming’s character has been portrayed by numerous actors, from the heights of Connery and Craig, to the lows of Lazenby. However, which incarnation of James Bond would make the best SEO expert, and all round Internet marketing professional.
Let’s have a look at the candidates:
Connery was the first, and some would say the best, James Bond. While Connery may have played Bond long before the Internet was even thought of, he knew the power and importance of links. Connery’s Bond cut a swathe through most of Europe in his pursuit of SPECTRE, but he always had contacts on hand to help him out and point him in the right direction – contacts such as Felix Leiter in the CIA.
A few weeks ago we discovered something quite disturbing online. It’s disturbing for two reasons: firstly it’s an unethical thing for a company to do and secondly it’s incredibly naïve.
What are we talking about? Reputation management of course.
We found that a company (who we shall not name) employs people to look after their reputation online. Now, this isn’t a bad thing at all. There are ways to look after your online reputation in order to make sure that when people search for your company that they’re not confronted with negative comments. To do this you need to be very skilful, very subtle and subvert the search engines results pages (SERPs) so that you control what people find.
You do NOT do this by going around websites and forums, such as blagger.com and ciao.co.uk, pretending to be satisfied customers of your company and leaving (more…)
We’ve written recently about how The A-Team would perform SEO on your website, and guarded you against the dark side with Darth Vader’s guide to black hat SEO; but how would the Transformers SEO your website?
The Transformers have been around for over twenty five years and have existed in toys, comics, cartoon shows and now two successful movies by Michael Bay, but their SEO exploits haven’t been talked about that much of late. This is a shame, because SEO is what brings Optimus Prime and his Autobots together with Megatron and the Decepticons in pursuit of a common goal; the promotion of websites.
So just what would the Transformers do to SEO your website, and which Transformers would be involved?
Optimus is a natural leader, and an excellent strategist, but above all else, has a very high set of morals. Prime would never harm any human life, destroy something of natural beauty or perform any unethical, black hat SEO. You can feel safe in the knowledge that Optimus Prime is handling your search engine optimisation campaign because you know that Prime will do the right thing, and he’ll battle ‘til the end for (more…)