Google is not fully transparent about how it ranks websites but, by following its Webmaster Guidelines, your site should rank well in Google – and the other search engines. With that in mind, it’s important to note when Google has something to say regarding its Webmaster Guidelines, and it has recently updated its guidelines.
Here are some of Google’s main recommendations that all web developers should take notice of. All quotes are from Google Webmaster Guidelines.
Help Google to find pages
“Ensure that all pages on the site can be reached by a link from another findable page. The referring link should include either text or, for images, an alt attribute, that is relevant to the target page.”
Google wants visitors to your website to easily find their way around. This should be obvious. Whether a link is contained in text or an image, navigation elements should be designed to (more…)