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SEO Advice:

SEO could learn from Vietnam’s approach to traffic cops

Posted on March 11, 2013

The middle of last week (March 6th 2013) saw reports that portly, short and rude traffic police in Vietnam were being removed from the streets. It is a move which the authorities hope will lift the public’s perception of a force troubled with corruption and abuse for many years.

Whilst many will have very differing views on the rights and wrongs of the action, those in the world of search engine optimisation could certainly learn from it.

Talking about the steps being taken in the Vietnamese capital, the Hanoi traffic police chief, Col Dao Vinh Tang was quoted: (more…)

Posted by Matt Jones

Engaging SEO is essential to customer conversion

Posted on February 4, 2013

Utilising well honed and practised SEO techniques to deliver banner advertising and commercial trailers is a well used marketing tool today. However, they are increasingly ineffectual.

As much as skipping ads on recorded TV is now very much the norm, so too is clicking past online advertising planted through keyword analysis algorithms. People are just ignoring them and seeing them almost as (more…)

Posted by Carl Hopkinson

How you can SEO your site down the rankings

Posted on January 19, 2013

There is a great deal of clamour these days to find the secret to making SEO on a site as good as it possibly can be. This goes without saying in many respects but, there are still those times when things are neglected and put off.

In the majority of times, such delays will not cause too much hassle or inconvenience. However, much more dangerous, is using ineffective SEO techniques. Worse still, is using practices that are not much liked by the search engines.

In essence, such practices will simply serve to undermine a site, drop it down the rankings, and damage completely its purpose.

It is far better therefore to spend time and money on looking at search engine optimisation that will work positively. It may take a little more of both to get right but, in the long haul, the benefits will be more than worth while.

There is much more to optimising a site than good content but, it is at the heart of things. Good content which serves to educate and entertain rather than just attract visits is always going to work. Making people aware that good content is available is the next step.

All too often, bad practices see this promotion achieved through poor comments on other sites and spamming. This just is not going to fly anymore. Attracting high quality link is what is needed here.

Being a respected contributor or blogger will help furnish visits, whereby that well optimised content should create a clear path to conversion.

Posted by Carl Hopkinson

The importance of a headline for good SEO

Posted on January 15, 2013

Titling a book, film or musical ‘The Miserable Ones’ would not, it would appear on face value, be the best way to market a project. The success of Victor Hugo’s 150 year old ‘Les Misérables’, hugely successful in all forms, suggests the title is not always so important.

As it is set to be one of the biggest film releases for many a year, this may work for a piece of classical literature, but it is not so much the case when titling (more…)

Posted by Carl Hopkinson

Books more expensive on Amazon

Posted on December 29, 2012

In news that will likely surprise and please many book buyers this Christmas, it is revealed that Amazon is not the place to head to for bargains on books.

As people start to reconsider their use of Amazon following tax revelations about the company, the revelation could undermine sales further. A new study has shown that other than its top 20 bestsellers list, the online retailer adds an average of (more…)

Posted by Matt Jones

SEOPR makes online efforts more successful

Posted on December 28, 2012

With search engine optimisation gaining ever more credibility in the mainstream marketing world, it is little surprise that many companies are bringing their SEO and PR experts together. In effect, it should not have taken this long, but it should at least be a happy marriage.

Be seen in the right place

Link building, as the world and his mistresses know, is where good rankings are going to be won. Moreover, these links must be solid, trusted and earned. However, understanding just where the best links are is not always easy.

Unless you work to a PR mindset of course. Targeting content and features to attract links from trusted sources, news agencies, respected forums and so on is all about public relations. It is essentially that old adage of ‘how you say it, not what you say.’

Engage the customer

You still need to have something to say of course – relevancy and all that – but it needs to be said in such a way that will interest a veritable smörgåsbord of sources. Unless it is über-interesting of course, in which case it will be picked up quicker than a case of herpes in a halls of residence.

This is just the first step though, SEO PR should also focus on direct customer engagement, in the right way. With so many social media platforms now, that is simplicity itself.

Yet again though, knowing what to say is important and, a great tip, is to shadow the style and tone of the customer his or herself. Familiarity and connection, all done and dusted.

Posted by Cheryl Mathews

A well working CMS is key to good SEO

Posted on November 18, 2012

As much as exploring new ways to create commanding SEO is a noble way to spend your time, so too is it important to manage what makes it work. For this reason, ironing out (more…)

Posted by Carl Hopkinson

Classic SEO techniques are not the only future

Posted on October 29, 2012

Though it is a constantly changing environment, and not exactly a job discussed at dinner parties in Liverpool, the world of SEO is anything but new. However, the classic techniques which worked when it was fresh out of the box, still very much apply today.

It is for this reason that (more…)

Posted by Cheryl Mathews
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