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SEO Advice:

How to write content for Google’s Featured Snippets

Posted on January 26, 2018

It seems almost on a weekly basis that I hear someone tell me that SEO is dead, it’s a waste of time and it doesn’t work anymore. I’m usually being told this by someone who, strangely, doesn’t get any business from the internet and their website does (more…)

Posted by Darren Jamieson

Google does NOT use the meta description or meta keywords tags for rankings

Posted on July 14, 2017

I recently received a phone call from a client asking about meta keywords and meta description tags. Engage Web didn’t design or (more…)

Posted by Darren Jamieson

It’s not all about the rankings, stupid

Posted on April 12, 2017

Most online marketing companies should get more traffic to your website. That really is the very least you should expect from them.

When I say ‘most’, that is obviously not (more…)

Posted by Darren Jamieson

Why the SEO industry is full of swindlers

Posted on March 3, 2017

This week, I stood up in a networking event and announced that the SEO industry was full of con artists. After the initial laughter had died down, I proceeded to explain my somewhat controversial statement and elaborated on why not only is (more…)

Posted by Darren Jamieson

Google updates its Webmaster Guidelines, and why they matter

Posted on February 17, 2016

Google is not fully transparent about how it ranks websites but, by following its Webmaster Guidelines, your site should rank well in Google – and the other search engines. With that in mind, it’s important to note when Google has something to say regarding its Webmaster Guidelines, and it has recently updated its guidelines.

Here are some of Google’s main recommendations that all web developers should take notice of. All quotes are from Google Webmaster Guidelines.

Help Google to find pages

“Ensure that all pages on the site can be reached by a link from another findable page. The referring link should include either text or, for images, an alt attribute, that is relevant to the target page.”

Google wants visitors to your website to easily find their way around. This should be obvious. Whether a link is contained in text or an image, navigation elements should be designed to (more…)

Posted by Darren Jamieson

Why is online marketing like going to the gym?

Posted on June 22, 2015

I know that it may seem strange to describe internet marketing as like a work out session, but humour me.

When you embark on an online marketing programme, you will want (more…)

Posted by Mark Black

SEO could learn from Vietnam’s approach to traffic cops

Posted on March 11, 2013

The middle of last week (March 6th 2013) saw reports that portly, short and rude traffic police in Vietnam were being removed from the streets. It is a move which the authorities hope will lift the public’s perception of a force troubled with corruption and abuse for many years.

Whilst many will have very differing views on the rights and wrongs of the action, those in the world of search engine optimisation could certainly learn from it.

Talking about the steps being taken in the Vietnamese capital, the Hanoi traffic police chief, Col Dao Vinh Tang was quoted: (more…)

Posted by Matt Jones

Engaging SEO is essential to customer conversion

Posted on February 4, 2013

Utilising well honed and practised SEO techniques to deliver banner advertising and commercial trailers is a well used marketing tool today. However, they are increasingly ineffectual.

As much as skipping ads on recorded TV is now very much the norm, so too is clicking past online advertising planted through keyword analysis algorithms. People are just ignoring them and seeing them almost as (more…)

Posted by Carl Hopkinson
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