SEO Advice:

Google does NOT use the meta description or meta keywords tags for rankings

Posted on July 14, 2017

I recently received a phone call from a client asking about meta keywords and meta description tags. Engage Web didn’t design or (more…)

Posted by Darren Jamieson

It’s not all about the rankings, stupid

Posted on April 12, 2017

Most online marketing companies should get more traffic to your website. That really is the very least you should expect from them.

When I say ‘most’, that is obviously not (more…)

Posted by Darren Jamieson

Why the SEO industry is full of swindlers

Posted on March 3, 2017

This week, I stood up in a networking event and announced that the SEO industry was full of con artists. After the initial laughter had died down, I proceeded to explain my somewhat controversial statement and elaborated on why not only is (more…)

Posted by Darren Jamieson

Google updates its Webmaster Guidelines, and why they matter

Posted on February 17, 2016

Google is not fully transparent about how it ranks websites but, by following its Webmaster Guidelines, your site should rank well in Google – and the other search engines. With that in mind, it’s important to note when Google has something to say regarding its Webmaster Guidelines, and it has recently updated its guidelines.

Here are some of Google’s main recommendations that all web developers should take notice of. All quotes are from Google Webmaster Guidelines.

Help Google to find pages

“Ensure that all pages on the site can be reached by a link from another findable page. The referring link should include either text or, for images, an alt attribute, that is relevant to the target page.”

Google wants visitors to your website to easily find their way around. This should be obvious. Whether a link is contained in text or an image, navigation elements should be designed to (more…)

Posted by Darren Jamieson

Why is online marketing like going to the gym?

Posted on June 22, 2015

I know that it may seem strange to describe internet marketing as like a work out session, but humour me.

When you embark on an online marketing programme, you will want (more…)

Posted by Mark Black

SEO could learn from Vietnam’s approach to traffic cops

Posted on March 11, 2013

The middle of last week (March 6th 2013) saw reports that portly, short and rude traffic police in Vietnam were being removed from the streets. It is a move which the authorities hope will lift the public’s perception of a force troubled with corruption and abuse for many years.

Whilst many will have very differing views on the rights and wrongs of the action, those in the world of search engine optimisation could certainly learn from it.

Talking about the steps being taken in the Vietnamese capital, the Hanoi traffic police chief, Col Dao Vinh Tang was quoted: (more…)

Posted by Matt Jones

Engaging SEO is essential to customer conversion

Posted on February 4, 2013

Utilising well honed and practised SEO techniques to deliver banner advertising and commercial trailers is a well used marketing tool today. However, they are increasingly ineffectual.

As much as skipping ads on recorded TV is now very much the norm, so too is clicking past online advertising planted through keyword analysis algorithms. People are just ignoring them and seeing them almost as (more…)

Posted by Carl Hopkinson

How you can SEO your site down the rankings

Posted on January 19, 2013

There is a great deal of clamour these days to find the secret to making SEO on a site as good as it possibly can be. This goes without saying in many respects but, there are still those times when things are neglected and put off.

In the majority of times, such delays will not cause too much hassle or inconvenience. However, much more dangerous, is using ineffective SEO techniques. Worse still, is using practices that are not much liked by the search engines.

In essence, such practices will simply serve to undermine a site, drop it down the rankings, and damage completely its purpose.

It is far better therefore to spend time and money on looking at search engine optimisation that will work positively. It may take a little more of both to get right but, in the long haul, the benefits will be more than worth while.

There is much more to optimising a site than good content but, it is at the heart of things. Good content which serves to educate and entertain rather than just attract visits is always going to work. Making people aware that good content is available is the next step.

All too often, bad practices see this promotion achieved through poor comments on other sites and spamming. This just is not going to fly anymore. Attracting high quality link is what is needed here.

Being a respected contributor or blogger will help furnish visits, whereby that well optimised content should create a clear path to conversion.

Posted by Carl Hopkinson
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