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Reputation Management:

Can poor reputation management damage your SEO strategy?

Posted on July 22, 2015

Many seem to believe that their search engine optimisation (SEO) campaign and reputation management strategy are two separate entities, yet it seems that having a poor public image online can negatively impact your SEO as well.

When we consider SEO, by and large we think about how well the (more…)

Posted by Ben Croft

Why it’s important to protect your brand’s reputation online

Posted on July 7, 2015

Most businesses know that in the modern digital era, it is important to maintain a clean reputation for your business online.

It would be easy to assume that because you have control of your own digital footprint, that you also have complete control of your brand’s reputation online. Ultimately however, (more…)

Posted by Ben Croft

Google exec calls for web ‘delete’ button

Posted on May 9, 2013

Anyone who has ever bashed out a drunken Facebook status they regretted the next morning, or blogged of their love of a certain brand of cringe-worthy music during a wayward time in their youth, might be relieved to hear that the chief executive of Google thinks that (more…)

Posted by Cheryl Mathews

German airline risks wrath of Twitter over cancellations

Posted on April 27, 2013

Germany’s flag carrier Lufthansa experienced some bad press on social media sites as it cancelled most of its flights on Monday April 22, due to ground crews taking action.

Usually, the airline has over 1,700 flights scheduled each day; Monday, saw this drop to a handful. Flights to UK airports including London, Birmingham and Manchester were affected.

Reputation management

It is the second month in a row that strike action has affected the airline. There are also four further walkouts already planned. Protests were seen here in the UK, with many staff blaming the tie-up with British Airways for the difficulties faced by the Spanish flag carrier.

With rising fuel prices, increased environmental taxation, and higher levels of competition, the flight industry is facing significant challenges.

In this connected world, there were a number of people taking to Twitter to complain. After the initial backlash, users began to demand more information on possible future strikes, and some even sang the praises of other carriers such as Austrian Airlines for coming to their rescue. Some users also tellingly commented that repeat strike action was making the airline less competitive.

It is no easy task working in reputation management for an airline at the moment.

Free alternatives

A dedicated approach is needed, which is why outsourcing such tasks would be a natural response.

Lufthansa do clearly know what they are doing though. Messages about the action, which is a so called ‘warning strike’, appeared as early as Sunday morning.

Passengers are also being offered free alternatives and other incentives at the airports.

In Germany, such strike tactics are common; with only a short period of time to organise a response.

Posted by Matt Jones

Oil barons attempt slick reputation management

Posted on April 26, 2013

The oil-rich state of Bayelsa in Nigeria has launched a reputation management campaign following rumours that the ruling governor’s administration had been deposed.

However, the campaign, which involves a series of large advertising hoardings has been criticised in some quarters.

Just say no

The adverts, placed on billboards throughout the state, urge (more…)

Posted by Carl Hopkinson

UK’s first youth police commissioner quits over Twitter row

Posted on April 12, 2013

An escalating row over a series of teenage tweets posted by the UK’s first ever youth police and crime commissioner (PCC) has seen her leave her £15,000 a year role.

Paris Brown, 17, had already apologised about the potentially offensive and inflammatory comments.Before quitting, Brown, from Sheerness in Kent said: (more…)

Posted by Matt Jones

TripAdvisor urged to minimise negative SEO of “flawed” reviews

Posted on February 22, 2013

A travel operator has called on popular travel website TripAdvisor to overhaul its review system, arguing many operators in the industry are being harmed by negative SEO from user comments.

The consumer website has developed into one of the most sought out travel forums, with thousands of holidaymakers checking in there before checking in at the airport. However, with negative and unsubstantiated reviews being left in far greater numbers than positive ones, many feel the risks to hotels and tour operators are (more…)

Posted by Cheryl Mathews

BBC top brand as Amazon, Google and Starbucks have a taxing time

Posted on January 6, 2013

BBC iPlayer has topped a 2012 brands list, whilst Amazon, Google and Starbucks have dropped right down the pecking order, as the tax strife continues to hit home.

The findings come courtesy of the YouGov BrandsIndex poll for the year. The survey, which takes the public opinion pulse of companies, took thousands of unique opinions towards the end of December.

Despite the ongoing scandals at the BBC, its iPlayer brand rated number (more…)

Posted by Cheryl Mathews
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