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Local SEO:

Daybees competes with Google for event search

Posted on April 14, 2013

A new website has been launched in the UK, named Daybees. The site, which was introduced in March 2013 claims to be “the world’s largest events search engine” and holds details of over 1.5 million events on its database. Daybees is a speciality search engine, aiming to make an impression in (more…)

Posted by Carl Hopkinson

Mobile SEO increasingly important for DIY retailers

Posted on February 6, 2013

Recent figures released from British retail industry have revealed that tablets are the go-to device for consumers. The data also suggested that consumers are searching whilst in store, making mobile SEO for retailers increasingly important.

The results of the British Retail Consortium-Google Online Retail Monitor for Q4 of last year showed that tablet searches leapt by (more…)

Posted by Cheryl Mathews

Local SEO increasingly important

Posted on January 23, 2013

A recent report in Australia has indicated that in the land down under, mobile devices will be used to access the internet more frequently than PCs and notebooks. The same looks likely to be the case in the UK and America too, as smartphones and tablets continue their palm-powered revolution.

The same Australian report also suggests that searches will become far more local, as mobile devices are used. Once again, much the same is true of the UK, as people look for services and products close to them, no matter where they are.

Mobile search spending

Companies are aware of this too, with a recent UK study showing that mobile advertising spend now accounts for over 7% of the digital total. No matter how much is spent on advertising though, it is essential that the search engine optimisation strategy is well looked after.

For local searches, this is perhaps of even greater importance too.

With generic, national and widespread online marketing, broad SEO content is perfectly acceptable. If only wanting to target customers in Cheshire or Liverpool, or perhaps to an even greater proximity than that, certain other elements will be needed.

Locally delivered success

An understanding of the local area will be needed, as will an understanding of local events. It will also be wise to know what is on topic and relevant in an area; and have the ability to take all these things into consideration when creating the content.

Get this right, and the potential for success is huge – users arriving at a site from a local search are three times more likely to convert.

Posted by Carl Hopkinson

Keeping things local sees SEO open shop

Posted on November 5, 2012

There are real signs that search engine optimisation is entering the mainstream of business thinking, with online marketing agencies starting to open up consumer-facing offices and walk-in shops on the High Street.

There are already a number of shops open for business in (more…)

Posted by Matt Jones

SEO continues to deliver for business

Posted on April 28, 2012

A recent compilation of data has shown that search engine optimisation is still key to online marketing success, with all strong strategies ably supported by organic content.

The news has come by way of the Search Engine Journal (SEJ), whose data has shown that (more…)

Posted by Carl Hopkinson

Know where to aim with local SEO

Posted on August 29, 2011

So, the site promoting your local business isn’t doing as well as you wanted. You have a look at the advice around the net, and you decide that SEO is the way to go. Then, either because you want to aim big or because you’ve fallen for one of the clever SEO (more…)

Posted by Cheryl Mathews

Going local? Tweak your SEO!

Posted on July 2, 2011

Local search engine optimisation can be a real boon for a small business. The internet is a big place, and it’s easy to get lost, particularly if you’re a simple retailer from Merseyside. With local SEO, smallness doesn’t have to mean a lack of success in the SERPs. To achieve that success, though, you need (more…)

Posted by Carl Hopkinson

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