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Why do odd-numbered lists work so well?

Posted on August 22, 2017

From a mathematical perspective, our brains like to process information in nice round numbers, and this theory is often the basis on which lists are presented to us. Think of the top 10 or top 40 in the music charts, or the bigger but still mathematically satisfying numbers used by the likes of the Fortune 500 list.

Lists, however, have really come into (more…)

Posted by John Murray

Can content ever be truly original?

Posted on July 13, 2017

In the interests of SEO, readability and copyright laws, it’s important for all the material on your website to be original and (more…)

Posted by John Murray

How the headline influences content sharing

Posted on June 20, 2017

One of the main goals of content marketing is to have your blog posts, news and articles shared. According to Garrett Moon, founder of CoSchedule, only 11% of content is shared more than 100 times.

The headline is one of reasons that people share content. Moon has analysed over one million headlines to discover phrases and factors within headlines that make them (more…)

Posted by Carl Hopkinson

Is short or long content better?

Posted on June 14, 2017

There is a debate amongst content creators about whether it is better to write short or long content. There is no definitive definition of long content, but many say that content with 1000+ words meets this description.

Short and sweet

The arguments for short content is that many readers have a short attention span and do not (more…)

Posted by Carl Hopkinson

Should your website contain provocative web content?

Posted on June 9, 2017

A large proportion of visitors often leave a web page in less than 10 seconds. In order for them to stay longer, you need content to grab and hold their attention. One way to do this is to use provocative content.

There is an art to provocative content. If you get it wrong, then your content could be viewed as (more…)

Posted by Carl Hopkinson

Is web content more important than design?

Posted on June 6, 2017

There are websites that look stunning but attract few visitors because the quality of their content is poor.

Content is king

There is a well-known saying that “content is king” and there is a lot of truth in this. Yes, visitors are attracted by great looking websites and appreciate a good user interface, but this is not (more…)

Posted by Carl Hopkinson

How Microsoft Word’s spellcheck suggestions can botch your writing

Posted on November 16, 2016

In the early days of word processing, typists would’ve needed to either be something of a spelling wizard, or keep a physical dictionary next to their computer or typewriter at all times. No doubt this would have slowed down the speed of their work, as they would be constantly thumbing through the book making sure their (more…)

Posted by John Murray

Portmanteau words: Fantabulous or vomitrocious?

Posted on October 10, 2016

As an editor and an all-round word nerd, I find myself constantly tuned in to developments in the English language and the new words people are coining. The digital age moves so quickly that new words are entering our vocabulary like never before.

What’s more, a particular style of word seems to be burgeoning. It’s a style that takes (more…)

Posted by John Murray
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