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Content:

Band creates online stir by going offline

Posted on May 5, 2016

We always emphasise the importance of content in online marketing, but legendary rock band Radiohead took the opposite approach in the build-up to Tuesday’s release of new single ‘Burn The Witch’ by removing all their content from the internet.

Seemingly putting the title of their 2000 track ‘How to Disappear Completely’ into practice, the Oxfordshire band confused and intrigued their fans on Sunday by (more…)

Posted by John Murray

Six reasons why ‘five reasons why’ articles are so common

Posted on April 20, 2016

In an era when making it big on social media is highly lucrative, sites like Buzzfeed, CollegeHumor and Cracked have discovered a clever yet simple format of article that keeps on being shared, clicked and commented upon.

There appears to be no end to what entertainment sites can squeeze a list-style piece out of. Last week, I even stumbled upon something as niche as (more…)

Posted by John Murray

Five small but common mistakes writers make

Posted on March 4, 2016

As a content editor, my job is to quibble over matters that would not be picked up by the casual reader and ponder over whether an em dash should be a semicolon, an -ise suffix should be an -ize, and a ‘less’ should be a ‘fewer’. Experience in doing this actually begins to train your brain to (more…)

Posted by John Murray

Giving your content some character

Posted on February 9, 2016

The layout of the keyboards that sit in front of our computers hasn’t altered much over the years, even though the way we type is always changing. One very good example of this is that many old Apple Mac computers don’t have a hash key (#), which was an understandable omission in the days when it was only (more…)

Posted by John Murray

Rewriting or rewronging? – The perils of avoiding plagiarism

Posted on February 1, 2016

With Google and other search engines hating duplicate content, and it being pretty unethical to pinch material from other sites and paste it onto yours without credit anyway, smart content developers are always seeking to deconstruct news and feature articles to put their own angles on them.

Less smart ones, meanwhile, might use ham-fisted techniques like (more…)

Posted by John Murray

Is there a place for viral slang in your online content?

Posted on January 26, 2016

Words certainly make the world go round and, thanks to the internet and social media, we’re coining them like never before.

Recent years have seen portmanteau terms like ‘hangry’ (being angry because of hunger), abbreviations like ‘NBD’ (no big deal) and gender-specific phrases like ‘manspreading’ (sitting with the legs apart to take up excessive space) and (more…)

Posted by John Murray

Three subtle content slip-ups that spell bad news

Posted on January 18, 2016

As almost all website owners are aware by now, the best way to show Google that your site means business is to regularly update it with relevant content. That’s why at Engage Web, we’re big fans of news.

While feature and opinion articles are great, the beauty of news is that it never runs out. Whatever your sector, there’s always (more…)

Posted by John Murray

Four things to remember if you’re writing for a non-UK audience

Posted on January 12, 2016

On the internet, it’s very easy to stumble upon something that quite simply wasn’t meant for you.

For example, try using the Google News facility and searching for the first thing that takes your fancy. Unless you’ve filtered your search on UK news, you’ll probably find that your results take you to sites from the U.S., Canada, Ireland, Australia, New Zealand, India and South Africa. Some sites might leave you (more…)

Posted by John Murray
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