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SEO:

Why you shouldn’t choose a web hosting company based on price

Posted on May 13, 2016

We all like to get a bargain, and to know we’re paying the best price for something. It’s human nature, and it’s good business sense. However, price shouldn’t always be the deciding factor when comparing services. With your gas, electricity or insurance, price is usually the be-all and end-all. They’re all essentially the same product, just from a different supplier. Most services, however, should be compared on (more…)

Posted by Darren Jamieson

Band creates online stir by going offline

Posted on May 5, 2016

We always emphasise the importance of content in online marketing, but legendary rock band Radiohead took the opposite approach in the build-up to Tuesday’s release of new single ‘Burn The Witch’ by removing all their content from the internet.

Seemingly putting the title of their 2000 track ‘How to Disappear Completely’ into practice, the Oxfordshire band confused and intrigued their fans on Sunday by (more…)

Posted by John Murray

Six reasons why ‘five reasons why’ articles are so common

Posted on April 20, 2016

In an era when making it big on social media is highly lucrative, sites like Buzzfeed, CollegeHumor and Cracked have discovered a clever yet simple format of article that keeps on being shared, clicked and commented upon.

There appears to be no end to what entertainment sites can squeeze a list-style piece out of. Last week, I even stumbled upon something as niche as (more…)

Posted by John Murray

Five small but common mistakes writers make

Posted on March 4, 2016

As a content editor, my job is to quibble over matters that would not be picked up by the casual reader and ponder over whether an em dash should be a semicolon, an -ise suffix should be an -ize, and a ‘less’ should be a ‘fewer’. Experience in doing this actually begins to train your brain to (more…)

Posted by John Murray

How to make a success of content marketing

Posted on February 26, 2016

Over the many years I have worked in online marketing, dating back to the last century (yeah, I know, crazy), I have written an awful lot of content. Note, that’s an ‘awful lot of content’ as opposed to ‘a lot of awful content’. The distinction is slight, but important.

Through Engage Web, we have produced hundreds of thousands of pieces of content for clients, and for the clients of other online marketing agencies for which we have worked. It’s safe to say we’ve got some experience of content marketing.

Now, not all content is hugely successful and shared by everyone who reads it. It’s important we state that right off the bat. Content marketing can be (more…)

Posted by Darren Jamieson

Will future websites contain virtual reality content?

Posted on February 24, 2016

Several companies have launched, or are soon to launch, virtual reality (VR) systems this year, making 2016 the year of virtual reality. Does this have any relevance to website development?

What is Virtual reality?

The term virtual reality was first used in the 1980s, the decade that the Holodeck debuted on Star Trek. In 1991 the first virtual reality arcade machines appeared. Players put on large helmets where they viewed blocky 3D graphics which appeared to form a virtual world around them. As viewers turned their heads, the graphics displayed moved to reflect the new head position. Because of the low speeds of the processors on these devices, moving your head quickly resulted in (more…)

Posted by Darren Jamieson

Google updates its Webmaster Guidelines, and why they matter

Posted on February 17, 2016

Google is not fully transparent about how it ranks websites but, by following its Webmaster Guidelines, your site should rank well in Google – and the other search engines. With that in mind, it’s important to note when Google has something to say regarding its Webmaster Guidelines, and it has recently updated its guidelines.

Here are some of Google’s main recommendations that all web developers should take notice of. All quotes are from Google Webmaster Guidelines.

Help Google to find pages

“Ensure that all pages on the site can be reached by a link from another findable page. The referring link should include either text or, for images, an alt attribute, that is relevant to the target page.”

Google wants visitors to your website to easily find their way around. This should be obvious. Whether a link is contained in text or an image, navigation elements should be designed to (more…)

Posted by Darren Jamieson

Giving your content some character

Posted on February 9, 2016

The layout of the keyboards that sit in front of our computers hasn’t altered much over the years, even though the way we type is always changing. One very good example of this is that many old Apple Mac computers don’t have a hash key (#), which was an understandable omission in the days when it was only (more…)

Posted by John Murray
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