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Why a little SEO knowledge can be dangerous

Posted on October 14, 2016

In every profession, we come across someone who says they know a bit about what you do, whether it’s the clued-up amateur or the enthusiastic client. There’s nothing inherently wrong with that. It’s great when someone takes an interest in what you do and likes to know what you’re doing. At Engage Web, we’re very transparent about how we do SEO and we provide our clients with monthly reports on activity. We give as much detail as each client wishes to know.

However, there are sometimes those people who think they know all about it. They’ve read ‘this’ blog, or spoken with ‘that’ person and now they’re experts who know better than your (more…)

Posted by Darren Jamieson

Portmanteau words: Fantabulous or vomitrocious?

Posted on October 10, 2016

As an editor and an all-round word nerd, I find myself constantly tuned in to developments in the English language and the new words people are coining. The digital age moves so quickly that new words are entering our vocabulary like never before.

What’s more, a particular style of word seems to be burgeoning. It’s a style that takes (more…)

Posted by John Murray

Train operator’s Twitter campaign derailed

Posted on October 4, 2016

A regional train operating company’s attempts to get passengers to direct their social media ire at a union appears to have gone off the rails, with many Twitter users taking the (more…)

Posted by John Murray

Can you trust robots to provide web content?

Posted on September 9, 2016

Some websites are using automatic algorithms to provide content, but recent events at social networking giant Facebook have questioned the wisdom of this.

Facebook’s experience

Facebook’s Trending feature, which provides popular news items, used to be created by humans. Recently, however, Facebook got rid of its trending staff and decided to entrust the job to artificial intelligent algorithms, or robots.

A Facebook spokesman commenting on their changes to the trending features said:

“A more algorithmically driven process allows us to scale Trending to cover more topics and make it available to more people globally over time.”

The result was far from ideal. Some Facebook users were greeted with a link to a video of a man having sex with a hamburger (whether or not they previously expressed an interest in either hamburgers or sex). Other items featured headlines containing (more…)

Posted by Darren Jamieson

Ad you noticed? – Google’s expanded PPC text ads explored

Posted on September 6, 2016

If you’ve googled any kind of industry or service recently, you may have found yourself surprised at the number and length of Google Ad results at the top of the (more…)

Posted by John Murray

Publishers to feel the impact of social media, says study

Posted on August 25, 2016

A new report has suggested that the news industry will feel the pinch of losing out to social media platforms in around 10 years’ time.

According to the report, which was (more…)

Posted by Alan Littler

How much should you pay for a website?

Posted on August 24, 2016

The cost of a website can vary enormously, from nothing to several hundred thousand pounds (and sometimes even more). How does a business decide on how much to pay?

A recent news report in the United States claimed that presidential candidate Donald Trump paid a web design and marketing company $8.4 million for their services. The Trump campaign said that a major part of this payment was to increase online fund raising.

The phrase ‘fool and his money’ springs to mind. Fortunately for British businesses, most web developers will (more…)

Posted by Carl Hopkinson

Are we tone-deaf in the text we produce?

Posted on August 11, 2016

Body language experts will often tell you that there’s a lot more to what you say than the words you use. In an often cited 1971 study, Iranian/Armenian psychologist Albert Mehrabian concluded that words themselves only account for 7% of a communicated message, with tone of voice and body language being much weightier. Analysts point out that (more…)

Posted by John Murray
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