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SEO:

Does referral marketing actually work?

Posted on September 11, 2017

One of the biggest issues with online marketing has always been attribution – how do you attribute a conversion, whether that be a (more…)

Posted by Darren Jamieson

Why do odd-numbered lists work so well?

Posted on August 22, 2017

From a mathematical perspective, our brains like to process information in nice round numbers, and this theory is often the basis on which lists are presented to us. Think of the top 10 or top 40 in the music charts, or the bigger but still mathematically satisfying numbers used by the likes of the Fortune 500 list.

Lists, however, have really come into (more…)

Posted by John Murray

Cancelled music festival hits bum note on social media

Posted on August 9, 2017

One of my biggest passions is live music and festivals, and I think Liverpool, as my nearest big city, is a fantastic place for them to be held. Music is in its veins, the people are friendly and its venues, whether large or small, are fantastic, so I always welcome any (more…)

Posted by John Murray

SAScon 2017 – back to the present?

Posted on July 26, 2017

The Engage Web team went off to Manchester at the end of last week for another year’s SAScon event. Probably the premier event of its kind in the north of England, the two-day conference gathers speakers from around the world sharing their knowledge and tips from the world of search, analytics and social media.

There was a change of venue this year, with (more…)

Posted by John Murray

Google does NOT use the meta description or meta keywords tags for rankings

Posted on July 14, 2017

I recently received a phone call from a client asking about meta keywords and meta description tags. Engage Web didn’t design or (more…)

Posted by Darren Jamieson

Can content ever be truly original?

Posted on July 13, 2017

In the interests of SEO, readability and copyright laws, it’s important for all the material on your website to be original and (more…)

Posted by John Murray

Google rankings – buy them, or earn them?

Posted on July 6, 2017

The news of Google’s huge fine for giving search ranking preference to its own services is a reminder that all sites are at the search engine giant’s mercy, but does it mean to spend time on SEO is to fight a losing battle?

The news has helped a (more…)

Posted by John Murray

How the headline influences content sharing

Posted on June 20, 2017

One of the main goals of content marketing is to have your blog posts, news and articles shared. According to Garrett Moon, founder of CoSchedule, only 11% of content is shared more than 100 times.

The headline is one of reasons that people share content. Moon has analysed over one million headlines to discover phrases and factors within headlines that make them (more…)

Posted by Carl Hopkinson
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