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SEO:

Does Google hate WordPress websites?

Posted on November 16, 2017

Last week, I received a call from a lady who was concerned about the performance of her website. It was an ecommerce website, and she wasn’t receiving as many orders as she would have liked, nor as many as one of her competitors who she (more…)

Posted by Darren Jamieson

How my online marketing career started with Transformers

Posted on November 10, 2017

As anyone who knows me will testify, I own a lot of Transformers toys. It may seem strange for someone in their 40s, outside of Steve Carell, to collect children’s toys, but here we are. I’m proud to admit it.

Someone once asked if I have ‘all’ of the Transformers, which just elicited laughter as a response – until I realised (more…)

Posted by Darren Jamieson

Does referral marketing actually work?

Posted on September 11, 2017

One of the biggest issues with online marketing has always been attribution – how do you attribute a conversion, whether that be a (more…)

Posted by Darren Jamieson

Why do odd-numbered lists work so well?

Posted on August 22, 2017

From a mathematical perspective, our brains like to process information in nice round numbers, and this theory is often the basis on which lists are presented to us. Think of the top 10 or top 40 in the music charts, or the bigger but still mathematically satisfying numbers used by the likes of the Fortune 500 list.

Lists, however, have really come into (more…)

Posted by John Murray

Cancelled music festival hits bum note on social media

Posted on August 9, 2017

One of my biggest passions is live music and festivals, and I think Liverpool, as my nearest big city, is a fantastic place for them to be held. Music is in its veins, the people are friendly and its venues, whether large or small, are fantastic, so I always welcome any (more…)

Posted by John Murray

SAScon 2017 – back to the present?

Posted on July 26, 2017

The Engage Web team went off to Manchester at the end of last week for another year’s SAScon event. Probably the premier event of its kind in the north of England, the two-day conference gathers speakers from around the world sharing their knowledge and tips from the world of search, analytics and social media.

There was a change of venue this year, with (more…)

Posted by John Murray

Google does NOT use the meta description or meta keywords tags for rankings

Posted on July 14, 2017

I recently received a phone call from a client asking about meta keywords and meta description tags. Engage Web didn’t design or (more…)

Posted by Darren Jamieson

Can content ever be truly original?

Posted on July 13, 2017

In the interests of SEO, readability and copyright laws, it’s important for all the material on your website to be original and (more…)

Posted by John Murray
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