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Publishers to feel the impact of social media, says study

Posted on August 25, 2016

A new report has suggested that the news industry will feel the pinch of losing out to social media platforms in around 10 years’ time.

According to the report, which was (more…)

Posted by Alan Littler

How much should you pay for a website?

Posted on August 24, 2016

The cost of a website can vary enormously, from nothing to several hundred thousand pounds (and sometimes even more). How does a business decide on how much to pay?

A recent news report in the United States claimed that presidential candidate Donald Trump paid a web design and marketing company $8.4 million for their services. The Trump campaign said that a major part of this payment was to increase online fund raising.

The phrase ‘fool and his money’ springs to mind. Fortunately for British businesses, most web developers will (more…)

Posted by Carl Hopkinson

Are we tone-deaf in the text we produce?

Posted on August 11, 2016

Body language experts will often tell you that there’s a lot more to what you say than the words you use. In an often cited 1971 study, Iranian/Armenian psychologist Albert Mehrabian concluded that words themselves only account for 7% of a communicated message, with tone of voice and body language being much weightier. Analysts point out that (more…)

Posted by John Murray

Fuel it or fling it? – Dealing with negative comments

Posted on August 5, 2016

An inevitable consequence of engaging, popular online content is that it’s going to attract criticism as well as praise, and the ways of dealing with this vary from one company to the next.

You could be like Arizona-based Amy’s Baking Company, which became infamous after a 2013 appearance on Gordon Ramsay’s ‘Kitchen Nightmares’. After repeatedly locking horns with the restaurant’s fiery owners, Ramsay eventually (more…)

Posted by John Murray

Should I zap out-of-date content on my site?

Posted on July 28, 2016

If you’ve been adding content to your website for many years, that’s commendable – it means you’ve consistently shown Google that your site is an evolving project rather than a stagnant page. Is it possible, though, that your many years of activity could actually be to the detriment of your site’s rankings?

After all, with the internet and search engine optimisation always (more…)

Posted by John Murray

What can content developers learn from Wikipedia?

Posted on July 19, 2016

It’s very tempting to think that if we Google something and it presents us with a fact, it must be true, but how much misinformation is there on the internet?

You will have seen many examples of dubious ‘facts’ shared on social media, often claiming something inflammatory about themes like immigration, MPs’ expenses and other subjects that get (more…)

Posted by John Murray

Is this headline any good?

Posted on July 15, 2016

Journalists and all creative writers are well aware of the need to give their articles a grabbing headline that makes people want to read their story in full, but the purpose of the headline has changed somewhat as news has headed online. With social media sites like Facebook often presenting simply a headline and accompanying image on users’ newsfeeds, it could be argued that (more…)

Posted by John Murray

Why you shouldn’t choose a web hosting company based on price

Posted on May 13, 2016

We all like to get a bargain, and to know we’re paying the best price for something. It’s human nature, and it’s good business sense. However, price shouldn’t always be the deciding factor when comparing services. With your gas, electricity or insurance, price is usually the be-all and end-all. They’re all essentially the same product, just from a different supplier. Most services, however, should be compared on (more…)

Posted by Darren Jamieson
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