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SEO:

Giving your content some character

Posted on February 9, 2016

The layout of the keyboards that sit in front of our computers hasn’t altered much over the years, even though the way we type is always changing. One very good example of this is that many old Apple Mac computers don’t have a hash key (#), which was an understandable omission in the days when it was only (more…)

Posted by John Murray

Rewriting or rewronging? – The perils of avoiding plagiarism

Posted on February 1, 2016

With Google and other search engines hating duplicate content, and it being pretty unethical to pinch material from other sites and paste it onto yours without credit anyway, smart content developers are always seeking to deconstruct news and feature articles to put their own angles on them.

Less smart ones, meanwhile, might use ham-fisted techniques like (more…)

Posted by John Murray

Is there a place for viral slang in your online content?

Posted on January 26, 2016

Words certainly make the world go round and, thanks to the internet and social media, we’re coining them like never before.

Recent years have seen portmanteau terms like ‘hangry’ (being angry because of hunger), abbreviations like ‘NBD’ (no big deal) and gender-specific phrases like ‘manspreading’ (sitting with the legs apart to take up excessive space) and (more…)

Posted by John Murray

Three subtle content slip-ups that spell bad news

Posted on January 18, 2016

As almost all website owners are aware by now, the best way to show Google that your site means business is to regularly update it with relevant content. That’s why at Engage Web, we’re big fans of news.

While feature and opinion articles are great, the beauty of news is that it never runs out. Whatever your sector, there’s always (more…)

Posted by John Murray

Is artificial intelligence the future of the web?

Posted on January 13, 2016

Artificial Intelligence (AI) is predicted to be the future of technology, but how will it be used on the web?

Most websites have interactive elements, menus, buttons, links and so on that takes people to various areas of a site. These are mechanical non-intelligent features (no matter what the developer may claim). A checkout button always goes to the checkout area of an ecommerce site, and a link in a menu takes users to a fixed page.

Artificial intelligence, like human intelligence, learns from experience and can (more…)

Posted by Darren Jamieson

Four things to remember if you’re writing for a non-UK audience

Posted on January 12, 2016

On the internet, it’s very easy to stumble upon something that quite simply wasn’t meant for you.

For example, try using the Google News facility and searching for the first thing that takes your fancy. Unless you’ve filtered your search on UK news, you’ll probably find that your results take you to sites from the U.S., Canada, Ireland, Australia, New Zealand, India and South Africa. Some sites might leave you (more…)

Posted by John Murray

Are keywords still king in online content?

Posted on January 5, 2016

With Google algorithm updates like Penguin and Panda ruthlessly combatting ‘black hat’ SEO, webmasters and content developers have gone from being keyword trigger happy, to being frightened that any text they have on their site might harm its rankings. With many site owners finding themselves on the wrong end of Google penalties more as a result of (more…)

Posted by John Murray

Texas man sues car dealership after truck finds social media fame

Posted on December 18, 2015

A Texan plumber is taking a car dealership to court after a truck he used to own was featured in a viral video.

Texas City resident Mark Oberholtzer, owner of Mark-1 Plumbing, claims that his life was ruined after the Ford F-250 truck he used to own, which was emblazoned with his contact details, found its way into social media newsfeeds courtesy of a propaganda video produced by (more…)

Posted by Mark Glenning
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