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SEO:

Google does NOT use the meta description or meta keywords tags for rankings

Posted on July 14, 2017

I recently received a phone call from a client asking about meta keywords and meta description tags. Engage Web didn’t design or (more…)

Posted by Darren Jamieson

Can content ever be truly original?

Posted on July 13, 2017

In the interests of SEO, readability and copyright laws, it’s important for all the material on your website to be original and (more…)

Posted by John Murray

Google rankings – buy them, or earn them?

Posted on July 6, 2017

The news of Google’s huge fine for giving search ranking preference to its own services is a reminder that all sites are at the search engine giant’s mercy, but does it mean to spend time on SEO is to fight a losing battle?

The news has helped a (more…)

Posted by John Murray

How the headline influences content sharing

Posted on June 20, 2017

One of the main goals of content marketing is to have your blog posts, news and articles shared. According to Garrett Moon, founder of CoSchedule, only 11% of content is shared more than 100 times.

The headline is one of reasons that people share content. Moon has analysed over one million headlines to discover phrases and factors within headlines that make them (more…)

Posted by Carl Hopkinson

Is short or long content better?

Posted on June 14, 2017

There is a debate amongst content creators about whether it is better to write short or long content. There is no definitive definition of long content, but many say that content with 1000+ words meets this description.

Short and sweet

The arguments for short content is that many readers have a short attention span and do not (more…)

Posted by Carl Hopkinson

Should your website contain provocative web content?

Posted on June 9, 2017

A large proportion of visitors often leave a web page in less than 10 seconds. In order for them to stay longer, you need content to grab and hold their attention. One way to do this is to use provocative content.

There is an art to provocative content. If you get it wrong, then your content could be viewed as (more…)

Posted by Carl Hopkinson

SEO is the easiest thing in the world to do

Posted on June 7, 2017

Whenever I meet someone new, either socially or at a business event, and I tell them what I do for a living they usually have one of two responses:

1 – I have no idea what you’re talking about
2 – I know what that is, it doesn’t work

It’s got to the point where I no longer use (more…)

Posted by Darren Jamieson

Is web content more important than design?

Posted on June 6, 2017

There are websites that look stunning but attract few visitors because the quality of their content is poor.

Content is king

There is a well-known saying that “content is king” and there is a lot of truth in this. Yes, visitors are attracted by great looking websites and appreciate a good user interface, but this is not (more…)

Posted by Carl Hopkinson
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