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The five Ws of effective social media management

Posted on May 10, 2016

When trying to find a solution to a problem, a common approach is to use the five words that most questions begin with – who, what, where, when and why. Commonly known as the ‘five Ws’, we can apply the five Ws to almost any situation to increase our understanding and awareness of what we’re doing and why we’re doing it. Even something as simple as having breakfast can be run through the five Ws process, and may help you realise how many decisions you make subconsciously:

  1. Who did you have breakfast with? – Your partner? The dog? On your own?
  2. What did you have for breakfast? – Cornflakes? Bacon butty? Sausage roll from Greggs?
  3. Where did you have breakfast? – In bed? At home? On the train to work?
  4. When did you have breakfast? – The crack of dawn? Just before leaving for work? At noon?
  5. Why did you have breakfast? – To stop you being hungry? To use up the last of the Rice Krispies? Because it’s routine?

The answers to these very mundane questions can reveal a lot about how a person behaves in a morning, and how they could change (more…)

Posted by John Murray

Mobile web makes strides – is your site optimised?

Posted on April 7, 2016

It’s now been almost a full year since Google announced that more of its searches are made on mobile devices than desktop computers, and this move towards internet on-the-go rather than at the desk shows no signs of slowing down.

By the end of this year, smartphones and tablets are expected to account for 90% of the “device shipment” market, with the traditional PC that once dominated households, workplaces and schools likely to make up just one in ten shipments.

So it’s of little surprise that Google, ever tuned-in to the changing shape of the internet and how we use it, is set for an algorithm tweak this May that will place even greater importance on having (more…)

Posted by John Murray

Google’s ad enough of adverts on the right

Posted on March 8, 2016

It’s taken its time in doing so, but last month saw Google confirm that it will be phasing out almost all of its right-hand-side adverts on desktop searches.

If you advertise through AdWords, you might be used to seeing your company’s name appearing somewhere on the right or bottom right of the screen if you perform a search on one of your services, clearly set aside from the main search results. Instead, Google will now be displaying up to four adverts at the top of the page for (more…)

Posted by John Murray

Alphabet – world’s most valuable company, but what does it do?

Posted on February 9, 2016

A surge in shares of Alphabet, the conglomerate that includes search giant Google, saw it overtake Apple as the world’s most valuable company last week. The development is unlikely to surprise people tuned in to what Alphabet is and does, but to outsiders simply viewing a list of the top five most valuable (and therefore widely reported as ‘biggest’) companies, it might appear an oddity for what is not yet a household name to oust the company behind iPads and iPhones from the top spot, as well as outmuscling giants like Microsoft, Facebook and ExxonMobil.

After all, even an octogenarian who has barely used a computer in their lifetime will probably have an idea of what Google is, but the parent company behind it remains something of a mystery. At Engage Web, we thought it was about time we all made an effort to learn a little more about a company that’s technically just four months old, yet has a market value of (more…)

Posted by John Murray

How to make a success of Twitter in 2016

Posted on January 12, 2016

We sincerely hope Twitter plays a big part in your marketing strategy for the coming year, as it’s shaping up to be even more important in 2016 than it has been to date. With that in mind, we’ve looked at some of the big issues on Twitter over the last 12 months, what companies are doing wrong, what you need to avoid and what the future holds for the social media platform.

To start with, we recently looked at three moments that shook Twitter in 2015, and highlighted three of the trending topics that caused international shockwaves. If we said the words (more…)

Posted by Darren Jamieson

Protect yourself and your company with reverse image search

Posted on November 5, 2015

We’ve mentioned before about how this is an era in which many people will believe and share anything they see on the internet as long as there’s an eye-catching picture with a resonant message accompanying it, but it’s also comforting to see nowadays that more and more frequently social media users are not getting away with sharing or retweeting drivel without having their knuckles rapped by their peers.

At the heart of this backlash against blind belief in reactionary memes is an increased awareness of the concept of “reverse image search”. Usinkg services like TinEye, it’s possible to feed an image into a search engine and piece together its origins. If Chrome is your browser of choice, you can even just (more…)

Posted by John Murray

Can internet marketing capitalise on web users’ laziness?

Posted on September 3, 2015

When news broke last month that Google was to launch a new holding company called ‘Alphabet’, it got a lot of people very excited. Perhaps this is partly because everything the search engine giant does is widely seen as something that’s going to revolutionise the way we live, but what also pricked many people’s conscience was that here was arguably the most powerful company in today’s world giving a new meaning to a generic, everyday word.

Stories emerged of people buying up alphabet-themed URLs, and a Twitter user with the handle @alphabet became the subject of media attention, as well as a barrage of tweets. Does this really mean anything though? Is it realistic to think (more…)

Posted by John Murray

Three uncomfortable truths of social media, and what they mean to businesses

Posted on August 6, 2015

At times, social media can be hard to love, and it’s particularly cool to dislike Facebook. It’s loud and boisterous, and constantly reminds us of how annoying and boring many of our friends are, but can we do without it? Could you go back to the days of remembering birthdays, arranging a night out through a series of texts and phone calls, and not realising your friends had had children until you saw them pushing a pram through the park?

Interestingly, while liking Facebook might be unfashionable, ‘liking’ it doesn’t seem to be. At the time of writing, more than 164 million people ‘like’ Facebook’s Facebook page. As well as highlighting the ongoing popularity of Mark Zuckerberg’s social media site, it perhaps also illustrates how readily people will interact with (more…)

Posted by John Murray
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