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Can internet marketing capitalise on web users’ laziness?

Posted on September 3, 2015

When news broke last month that Google was to launch a new holding company called ‘Alphabet’, it got a lot of people very excited. Perhaps this is partly because everything the search engine giant does is widely seen as something that’s going to revolutionise the way we live, but what also pricked many people’s conscience was that here was arguably the most powerful company in today’s world giving a new meaning to a generic, everyday word.

Stories emerged of people buying up alphabet-themed URLs, and a Twitter user with the handle @alphabet became the subject of media attention, as well as a barrage of tweets. Does this really mean anything though? Is it realistic to think (more…)

Posted by John Murray

Three uncomfortable truths of social media, and what they mean to businesses

Posted on August 6, 2015

At times, social media can be hard to love, and it’s particularly cool to dislike Facebook. It’s loud and boisterous, and constantly reminds us of how annoying and boring many of our friends are, but can we do without it? Could you go back to the days of remembering birthdays, arranging a night out through a series of texts and phone calls, and not realising your friends had had children until you saw them pushing a pram through the park?

Interestingly, while liking Facebook might be unfashionable, ‘liking’ it doesn’t seem to be. At the time of writing, more than 164 million people ‘like’ Facebook’s Facebook page. As well as highlighting the ongoing popularity of Mark Zuckerberg’s social media site, it perhaps also illustrates how readily people will interact with (more…)

Posted by John Murray

If pubs did duplicate content…

Posted on July 9, 2015

Imagine you went into a pub and bought a pint of beer. The pint is quaffable enough, so half an hour later you go and buy another one. This is the same beer as last time, but this time it tastes as if it’s been pulled half an hour ago. After another half an hour, your third beer tastes an hour old. Eventually, you get fed up of this and move to the pub over the road, only to find that it’s exactly the same as the one you just left and serves the same brews, each flatter and staler than the one before it.

This might sound a lot like your average night out in Birkenhead, but it’s actually a metaphor for what many businesses are doing with their (more…)

Posted by John Murray

Do search engines need the human touch?

Posted on December 9, 2014

People who used the internet in its infancy will remember that it’s not always been as easy to find what you’re looking for as it is today. This is partly because the web was not as large a resource, but it was also because we were still learning how to index it.

Cast your mind back to Ask Jeeves, which actually invited users to ask questions in the same way as you would a human being, except you were targeting them at a computerised cartoon butler. The only problem was that Jeeves was, by and large, a bit of a divvy. He didn’t understand basic questions, and would just drag up anything vaguely related to the words you entered. He was programmed to be able to answer a selection of specific questions, but overall he was (more…)

Posted by John Murray

Local search makes good?

Posted on August 5, 2014

Despite it seemingly taking over the world and the universe, Google is just as keen to get to know your neighbourhood. It wants to be that helpful man who stands on the corner of the road just waiting to be asked where the local post office is. Localisation is the theme of Google’s latest algorithm update; one so hush-hush that it hasn’t even been given a name yet.

Website Search Engine Land has filled in the gap and labelled the movement as ‘Pigeon’, following on the theme of ornithological algorithm update names like Penguin and Hummingbird. Since it’s centred on making location-based searching more straightforward and applying more sensible boundaries to its results, we imagine this is (more…)

Posted by John Murray

Is Facebook getting a bit creepy?

Posted on July 8, 2014

With businesses and general members of the public increasingly using social media to express their elation and vent their spleen about their day-to-day lives, it rarely crosses many people’s minds just how much information they are broadcasting and what social media sites might be doing with it.

Last month, Facebook found itself under scrutiny as a result of an ’emotion study’ it performed in 2012, which saw personalised content directed at hundreds of thousands of users without their permission. Facebook has argued that specific personal details were not targeted, but it has left some users questioning (more…)

Posted by John Murray

Google’s latest algorithm release, Panda 4.0, and what it means for you

Posted on June 3, 2014

It has been just over two weeks since Google released the latest version of its Panda update, Panda 4.0, and as with every update from Google, it has caused a swathe of discussions, rumours and misunderstandings from people trying to guess what it means. Is SEO dead? Is Google out to get me? Should I even bother with my website anymore?

Is Google out to get me?

However, before we start to look at the whys and wherefores, we should first answer one of those important questions – is Google out to get me? It’s what some business owners seem to think the constant updates are all about. They’re trying to perfect ways to (more…)

Posted by Darren Jamieson

What next for links and SEO?

Posted on March 12, 2014

You may have heard a lot about SEO being a thing of the past, links being dead and lots of other general scaremongering rhetoric about how any form of internet marketing is frowned upon by Google, so it’s best not to bother. You may have also noticed (if you keep a close eye on these things) that a lot of SEO companies have been changing their names, have been bought out or have changed their domain names for ‘branding’ purposes.

They say there’s no smoke without fire, but does all of this relate to a degree of instability in the online marketing world, or is it being blown out of proportion?

Let’s look at the linking aspect of SEO first. A long time ago, in a galaxy very much like our own (it is our own, we’re just trying to be clever) SEO was easy and consisted mostly of links. The main players in the SEO game would use their clients’ budgets (more…)

Posted by Darren Jamieson
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