Imagine you went into a pub and bought a pint of beer. The pint is quaffable enough, so half an hour later you go and buy another one. This is the same beer as last time, but this time it tastes as if it’s been pulled half an hour ago. After another half an hour, your third beer tastes an hour old. Eventually, you get fed up of this and move to the pub over the road, only to find that it’s exactly the same as the one you just left and serves the same brews, each flatter and staler than the one before it.
This might sound a lot like your average night out in Birkenhead, but it’s actually a metaphor for what many businesses are doing with their (more…)