When news broke last month that Google was to launch a new holding company called ‘Alphabet’, it got a lot of people very excited. Perhaps this is partly because everything the search engine giant does is widely seen as something that’s going to revolutionise the way we live, but what also pricked many people’s conscience was that here was arguably the most powerful company in today’s world giving a new meaning to a generic, everyday word.
Stories emerged of people buying up alphabet-themed URLs, and a Twitter user with the handle @alphabet became the subject of media attention, as well as a barrage of tweets. Does this really mean anything though? Is it realistic to think (more…)