Despite it seemingly taking over the world and the universe, Google is just as keen to get to know your neighbourhood. It wants to be that helpful man who stands on the corner of the road just waiting to be asked where the local post office is. Localisation is the theme of Google’s latest algorithm update; one so hush-hush that it hasn’t even been given a name yet.
Website Search Engine Land has filled in the gap and labelled the movement as ‘Pigeon’, following on the theme of ornithological algorithm update names like Penguin and Hummingbird. Since it’s centred on making location-based searching more straightforward and applying more sensible boundaries to its results, we imagine this is (more…)