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Alphabet – world’s most valuable company, but what does it do?

Posted on February 9, 2016

A surge in shares of Alphabet, the conglomerate that includes search giant Google, saw it overtake Apple as the world’s most valuable company last week. The development is unlikely to surprise people tuned in to what Alphabet is and does, but to outsiders simply viewing a list of the top five most valuable (and therefore widely reported as ‘biggest’) companies, it might appear an oddity for what is not yet a household name to oust the company behind iPads and iPhones from the top spot, as well as outmuscling giants like Microsoft, Facebook and ExxonMobil.

After all, even an octogenarian who has barely used a computer in their lifetime will probably have an idea of what Google is, but the parent company behind it remains something of a mystery. At Engage Web, we thought it was about time we all made an effort to learn a little more about a company that’s technically just four months old, yet has a market value of (more…)

Posted by John Murray

How to make a success of Twitter in 2016

Posted on January 12, 2016

We sincerely hope Twitter plays a big part in your marketing strategy for the coming year, as it’s shaping up to be even more important in 2016 than it has been to date. With that in mind, we’ve looked at some of the big issues on Twitter over the last 12 months, what companies are doing wrong, what you need to avoid and what the future holds for the social media platform.

To start with, we recently looked at three moments that shook Twitter in 2015, and highlighted three of the trending topics that caused international shockwaves. If we said the words (more…)

Posted by Darren Jamieson

Protect yourself and your company with reverse image search

Posted on November 5, 2015

We’ve mentioned before about how this is an era in which many people will believe and share anything they see on the internet as long as there’s an eye-catching picture with a resonant message accompanying it, but it’s also comforting to see nowadays that more and more frequently social media users are not getting away with sharing or retweeting drivel without having their knuckles rapped by their peers.

At the heart of this backlash against blind belief in reactionary memes is an increased awareness of the concept of “reverse image search”. Usinkg services like TinEye, it’s possible to feed an image into a search engine and piece together its origins. If Chrome is your browser of choice, you can even just (more…)

Posted by John Murray

Can internet marketing capitalise on web users’ laziness?

Posted on September 3, 2015

When news broke last month that Google was to launch a new holding company called ‘Alphabet’, it got a lot of people very excited. Perhaps this is partly because everything the search engine giant does is widely seen as something that’s going to revolutionise the way we live, but what also pricked many people’s conscience was that here was arguably the most powerful company in today’s world giving a new meaning to a generic, everyday word.

Stories emerged of people buying up alphabet-themed URLs, and a Twitter user with the handle @alphabet became the subject of media attention, as well as a barrage of tweets. Does this really mean anything though? Is it realistic to think (more…)

Posted by John Murray

Three uncomfortable truths of social media, and what they mean to businesses

Posted on August 6, 2015

At times, social media can be hard to love, and it’s particularly cool to dislike Facebook. It’s loud and boisterous, and constantly reminds us of how annoying and boring many of our friends are, but can we do without it? Could you go back to the days of remembering birthdays, arranging a night out through a series of texts and phone calls, and not realising your friends had had children until you saw them pushing a pram through the park?

Interestingly, while liking Facebook might be unfashionable, ‘liking’ it doesn’t seem to be. At the time of writing, more than 164 million people ‘like’ Facebook’s Facebook page. As well as highlighting the ongoing popularity of Mark Zuckerberg’s social media site, it perhaps also illustrates how readily people will interact with (more…)

Posted by John Murray

If pubs did duplicate content…

Posted on July 9, 2015

Imagine you went into a pub and bought a pint of beer. The pint is quaffable enough, so half an hour later you go and buy another one. This is the same beer as last time, but this time it tastes as if it’s been pulled half an hour ago. After another half an hour, your third beer tastes an hour old. Eventually, you get fed up of this and move to the pub over the road, only to find that it’s exactly the same as the one you just left and serves the same brews, each flatter and staler than the one before it.

This might sound a lot like your average night out in Birkenhead, but it’s actually a metaphor for what many businesses are doing with their (more…)

Posted by John Murray

Do search engines need the human touch?

Posted on December 9, 2014

People who used the internet in its infancy will remember that it’s not always been as easy to find what you’re looking for as it is today. This is partly because the web was not as large a resource, but it was also because we were still learning how to index it.

Cast your mind back to Ask Jeeves, which actually invited users to ask questions in the same way as you would a human being, except you were targeting them at a computerised cartoon butler. The only problem was that Jeeves was, by and large, a bit of a divvy. He didn’t understand basic questions, and would just drag up anything vaguely related to the words you entered. He was programmed to be able to answer a selection of specific questions, but overall he was (more…)

Posted by John Murray

Local search makes good?

Posted on August 5, 2014

Despite it seemingly taking over the world and the universe, Google is just as keen to get to know your neighbourhood. It wants to be that helpful man who stands on the corner of the road just waiting to be asked where the local post office is. Localisation is the theme of Google’s latest algorithm update; one so hush-hush that it hasn’t even been given a name yet.

Website Search Engine Land has filled in the gap and labelled the movement as ‘Pigeon’, following on the theme of ornithological algorithm update names like Penguin and Hummingbird. Since it’s centred on making location-based searching more straightforward and applying more sensible boundaries to its results, we imagine this is (more…)

Posted by John Murray
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