Like many businesses, you’ve probably started a Facebook page to promote your service, but is it really the best use of Facebook for business? It certainly used to be, but it’s changed. In this month’s newsletter, we’ll tell you how to promote your Facebook page using a group, and a sneaky tip to promote that group in a way Facebook won’t tell you.
The organic reach of Facebook pages used to be really good. Whenever you posted something on your page, your page’s fans (as they were called back then then) would see it in their Facebook timelines and they could interact with it. Once they did interact with it, such as like, share or comment, their friends would see it. They too could interact with your post, and like your page.
The essence of social marketing! Increasing your page’s likes was very easy, and rapid.
Facebook didn’t like all this ‘free marketing’ businesses were getting however. It had nigh on a billion members and it thought it was high time it started making money from them. To do this it needed to (more…)