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Local search makes good?

Posted on August 5, 2014

Despite it seemingly taking over the world and the universe, Google is just as keen to get to know your neighbourhood. It wants to be that helpful man who stands on the corner of the road just waiting to be asked where the local post office is. Localisation is the theme of Google’s latest algorithm update; one so hush-hush that it hasn’t even been given a name yet.

Website Search Engine Land has filled in the gap and labelled the movement as ‘Pigeon’, following on the theme of ornithological algorithm update names like Penguin and Hummingbird. Since it’s centred on making location-based searching more straightforward and applying more sensible boundaries to its results, we imagine this is (more…)

Posted by John Murray

Is Facebook getting a bit creepy?

Posted on July 8, 2014

With businesses and general members of the public increasingly using social media to express their elation and vent their spleen about their day-to-day lives, it rarely crosses many people’s minds just how much information they are broadcasting and what social media sites might be doing with it.

Last month, Facebook found itself under scrutiny as a result of an ‘emotion study’ it performed in 2012, which saw personalised content directed at hundreds of thousands of users without their permission. Facebook has argued that specific personal details were not targeted, but it has left some users questioning (more…)

Posted by John Murray

Google’s latest algorithm release, Panda 4.0, and what it means for you

Posted on June 3, 2014

It has been just over two weeks since Google released the latest version of its Panda update, Panda 4.0, and as with every update from Google, it has caused a swathe of discussions, rumours and misunderstandings from people trying to guess what it means. Is SEO dead? Is Google out to get me? Should I even bother with my website anymore?

Is Google out to get me?

However, before we start to look at the whys and wherefores, we should first answer one of those important questions – is Google out to get me? It’s what some business owners seem to think the constant updates are all about. They’re trying to perfect ways to (more…)

Posted by Darren Jamieson

What next for links and SEO?

Posted on March 12, 2014

You may have heard a lot about SEO being a thing of the past, links being dead and lots of other general scaremongering rhetoric about how any form of internet marketing is frowned upon by Google, so it’s best not to bother. You may have also noticed (if you keep a close eye on these things) that a lot of SEO companies have been changing their names, have been bought out or have changed their domain names for ‘branding’ purposes.

They say there’s no smoke without fire, but does all of this relate to a degree of instability in the online marketing world, or is it being blown out of proportion?

Let’s look at the linking aspect of SEO first. A long time ago, in a galaxy very much like our own (it is our own, we’re just trying to be clever) SEO was easy and consisted mostly of links. The main players in the SEO game would use their clients’ budgets (more…)

Posted by Darren Jamieson

Join us in Earls Court for Travel Technology Europe 2014

Posted on February 3, 2014

This week, Engage Web will be venturing down south to London’s Earls Court to exhibit at Travel Technology Europe 2014. We’ll be on booth T241 for both days of the show, February 4th and February 5th, where we’ll also be showcasing our latest interactive game ‘Around the World in 20 Questions’, and we’re giving away a (more…)

Posted by Darren Jamieson

How to merge a Google+ Page with a Google Local Listing

Posted on January 7, 2014

The arrival of Google+, and the opportunity to set up a company page within it, has created something of an issue for the majority of businesses that have been around for a few years or more. In most cases, they will already have a Google Local Listing, or Google Places Page as they were once known, which begs the question of whether it’s necessary or practical to have both a Google Local Listing and a Google+ Page for your company.

After all, it’s hard enough to keep one updated, never mind two. Additionally, you can’t engage with followers by posting status updates on your Local Listing, as you can on your Google+ Page. Meanwhile, on your Google+ Page, you can’t add (more…)

Posted by Darren Jamieson

Removing links – companies that charge you for the privilege

Posted on December 5, 2013

With some of the changes Google has been making of late, you could be forgiven for thinking SEO was dead altogether. This isn’t the case, of course – far from it. While the old style of promoting websites that some marketing firms alleged to be called ‘SEO’ (namely the act of buying or building low quality links to boost a website’s rankings) is dead, the real act of SEO is as much alive as it always has been.

There is, however, one new aspect to SEO that has come around as a direct result of Google’s changes and the unethical practises of some companies proclaiming to be ‘SEO experts’ – the practice of (more…)

Posted by Darren Jamieson

Link analysis software – help or hindrance?

Posted on November 5, 2013

After Google’s recent updates on backlinking, we are all left wondering whether the backlinks that once benefited us are now doing us harm.

Google has released updates, and will no doubt carry out further tinkering that shifts the online marketing landscape, some of the most impactful being Penguin and Panda, and the latest being Hummingbird. The parts of those algorithm changes relating to backlinks have created a whole new industry around their analysis, as well as the software you can (more…)

Posted by Mark Black
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