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Band creates online stir by going offline

Posted on May 5, 2016

We always emphasise the importance of content in online marketing, but legendary rock band Radiohead took the opposite approach in the build-up to Tuesday’s release of new single ‘Burn The Witch’ by removing all their content from the internet.

Seemingly putting the title of their 2000 track ‘How to Disappear Completely’ into practice, the Oxfordshire band confused and intrigued their fans on Sunday by (more…)

Posted by John Murray

Exploring the YouTube videos nobody watches

Posted on April 25, 2016

Similar to many aspects of the internet, it’s hard to get your head around the sheer size of YouTube. Some of the statistics are just mindblowing; for example, 300 hours of videos being uploaded to the site every minute. That means that since midnight on Saturday, more footage has been uploaded than we could watch in a lifetime, even if we did nothing but sat in front of YouTube from the minute we were born until the day we died.

The most popular videos have been viewed over a billion times, with Korean artist Psy’s 2012 hit ‘Gangnam Style’ still way ahead of anything else, with over 2.5 billion views. In fact, 28 of the 30 most popular YouTube clips are popular music videos. Perhaps if The Buggles had been around today, ‘Video Killed the Video Star’ would have had very different lyrics – I’m not sure we can “put all the blame on VCR” anymore!

In this ocean of instantly clickable video, it’s perhaps inevitable that while some clips are watched again and again by millions of people all over the world, others are barely watched at all. In fact, there are videos out there that nobody has ever seen other than (more…)

Posted by John Murray

New tech allows users to search YouTube using emoji

Posted on October 29, 2015

A team at the University of Amsterdam has created an interface that allows users to search (more…)

Posted by Mark Glenning

Would you pay for YouTube? Video site launches subscription service

Posted on October 23, 2015

The internet’s premier repository for videos, YouTube, has announced that it will offer a (more…)

Posted by Mark Glenning

YouTube to stop working on older devices

Posted on April 23, 2015

Google is going to make a change to YouTube’s API that will see the video-sharing site no longer functioning on around 100 million smartphones and tablets.

Although the search engine firm, which owns (more…)

Posted by Tom Evans

Live streaming could return to YouTube

Posted on March 31, 2015

According to recent reports, video-sharing platform YouTube is preparing to bring back a live-streaming feature.

First reported on The Daily Dot, the Google-owned site has (more…)

Posted by Tom Evans

YouTube lays cards on the table

Posted on March 18, 2015

Streaming site YouTube has introduced a new facility for adding annotations to videos, which it hopes will provide greater flexibility than the familiar boxes that can be inserted into uploads by their creators.

As of Monday, 16th March, people uploading onto the (more…)

Posted by John Murray

YouTube sponsorship moves into Google’s hands

Posted on February 25, 2015

Advertisers using video-sharing site YouTube will now have to work with Google’s sale team to add title cards to (more…)

Posted by Tom Evans
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