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Twitter to provide brands with more info about their audience

Posted on July 18, 2016

Microblogging site Twitter has recently announced that it intends to open Gnip and its Audience API to all brands, so that they can access data about anyone who interacts with their tweets.

Twitter collects a wealth of information about its (more…)

Posted by Alan Littler

How Iceland played the game of social media

Posted on June 30, 2016

It’s not every day that the small island of Iceland qualifies for a major footballing tournament, with Euro 2016 being the nation’s debut.

The majority of people like to support the (more…)

Posted by Alan Littler

Twitter introduces location tags

Posted on June 28, 2016

Social networking site Twitter has recently launched a new location-related feature that allows its users to see tweets about a specific location.

The feature would collate a series of tweets from a specific location, such as a sports stadium, music festival, business event or entertainment venue. The feature will be visible from the platform’s main timeline when (more…)

Posted by Alan Littler

Twitter considers character limit changes

Posted on May 19, 2016

Microblogging site Twitter has recently suggested that it could change the way in which its iconic character limit works.

Reports suggest that the Californian enterprise will no (more…)

Posted by Alan Littler

Twitter announces new recommendations feature

Posted on May 6, 2016

Microblogging site Twitter has recently unveiled a new feature that recommends which accounts a user should follow based on (more…)

Posted by Alan Littler

Celebrate five years of Ed Balls Day by tweeting your own name

Posted on April 28, 2016

We all enjoy that smug sense of satisfaction when a figure of authority gets something wrong, and there’s nobody more in the crosshairs than politicians. Five years ago today, one poor MP did something so comical and clueless, he seems destined to be ridiculed over it on every April 28th for the rest of his life.

On April 28th 2011, the then Shadow Chancellor (more…)

Posted by John Murray

Hashtags for goalposts: a look at the world of non-league football on Twitter

Posted on April 5, 2016

An important factor in running a successful business social media account is knowing how to handle it when something goes wrong. Should a business find itself at the centre of media attention, the way the situation is handled could be the difference between saving the company’s bacon or exacerbating the problem.

There is no line of business where (more…)

Posted by John Murray

Why it’s important to roar at the trolls on Twitter

Posted on March 24, 2016

Whether you use Twitter for drumming up new business, or for looking at pictures of cats, you can’t help but notice how there’s a lot of aggression on the microblogging platform – especially following a tragic event. This week saw the latest in a long line of terrorist attacks take place on mainland Europe, this time in the Belgian capital of Brussels. As ever, following one of these awful attacks, Twitter was awash with people using the atrocities to push their own political agenda, or just to troll others with their offensive views.

The hashtag #StopIslam started trending once again, as ill-educated people equated a religion with a terrorist group. Thankfully, Twitter is as densely populated with tolerant people as it is with xenophobes, and the hashtag was quickly hijacked to reverse its meaning and mock those attempting to suggest that Islam was behind the attacks.

Twitter user Lexi Alexander summed it all up nicely: (more…)

Posted by Darren Jamieson
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