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‘Missing Type’ campaign shows how simplicity can rule social media

Posted on August 19, 2016

Twitter’s trending hashtags are rarely rocket science, and those that tend to thrive are the ones that anyone can get involved in with a little imagination and creativity.

If you’ve used Twitter at all this week, you’ve probably (more…)

Posted by John Murray

German footballer forgets who he is in Twitter blunder

Posted on August 8, 2016

Supporters of Premier League giants Manchester City and Arsenal were both baffled last week, when recent City signing Ilkay Gündogan appeared to confuse himself with Arsenal compatriot Mesut Özil.

Gündogan, who signed for Manchester City this summer from Borussia Dortmund, proudly tweeted on August 1st that he would be returning to training soon. (more…)

Posted by John Murray

Rule 40 warns sponsors of social media use

Posted on August 1, 2016

Athletes competing in this summer’s Olympic Games in Rio de Janeiro will already have flown out to Brazil in to put the final tweaks on their preparations ahead of the opening ceremony this Friday, August 5.

However, these athletes have been told that (more…)

Posted by Alan Littler

Twitter lagging in social media market

Posted on July 29, 2016

Microblogging site Twitter is believed to be struggling to compete in the fast moving social media market as its latest growth forecasts anticipate little growth in the coming months.

The site is already finding it difficult to reignite audience growth and rekindle deeper engagements from users. However, it is now finding that it may need to convince marketers to continue with the site and may have to prove itself as one of the most indispensable tools of online marketing.

Earlier this week, the company announced (more…)

Posted by Alan Littler

Twitter to provide brands with more info about their audience

Posted on July 18, 2016

Microblogging site Twitter has recently announced that it intends to open Gnip and its Audience API to all brands, so that they can access data about anyone who interacts with their tweets.

Twitter collects a wealth of information about its (more…)

Posted by Alan Littler

How Iceland played the game of social media

Posted on June 30, 2016

It’s not every day that the small island of Iceland qualifies for a major footballing tournament, with Euro 2016 being the nation’s debut.

The majority of people like to support the (more…)

Posted by Alan Littler

Twitter introduces location tags

Posted on June 28, 2016

Social networking site Twitter has recently launched a new location-related feature that allows its users to see tweets about a specific location.

The feature would collate a series of tweets from a specific location, such as a sports stadium, music festival, business event or entertainment venue. The feature will be visible from the platform’s main timeline when (more…)

Posted by Alan Littler

Twitter considers character limit changes

Posted on May 19, 2016

Microblogging site Twitter has recently suggested that it could change the way in which its iconic character limit works.

Reports suggest that the Californian enterprise will no (more…)

Posted by Alan Littler
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