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Will Twitter really change its character limit?

Posted on January 11, 2016

Since its inception in 2006, social networking site Twitter has changed a lot, with the introduction of many new features, the removal of a (more…)

Posted by Alan Littler

Has your business been muted on Twitter?

Posted on January 7, 2016

As more and more businesses focus on creating an online presence in order to appeal to a wider target audience, it seems that social networking site Twitter is one of the most popular and important tools for businesses to achieve this (more…)

Posted by Alan Littler

Three moments that shook Twitter in 2015

Posted on January 4, 2016

With Twitter now very much the place that breaks news, makes news and allows us all to discuss the most important or interesting issues, it’s a tool that has allowed people to stand together, support one another and arguably really change the world, all through handles and hashtags.

In 2015, the power of Twitter was more evident than ever. To illustrate this, here are three very different moments that spawned tweets aplenty during the year just gone.

1. #JeSuisParis

It’s not surprising that the terror attacks in Paris were the most talked about subject on Twitter in 2015. As the shocking news unfolded, people took to social media to express their concern, show support for the people of Paris and, most tragically of all, try and find out the status of their loved ones following the terrorist assaults on the city.

Even something as simple as using the hashtag #JeSuisParis sent out a (more…)

Posted by John Murray

Sympathy from Twitterati? No way, Jose!

Posted on December 23, 2015

The dismissal of Jose Mourinho as manager of Chelsea last Wednesday proved to be not only one of the stories of the 2015/16 football season so far, but also (more…)

Posted by John Murray

Why YODEL is getting Twitter so very, very wrong

Posted on December 22, 2015

In a recent article, I wrote about Twitter parody accounts, how companies can avoid getting them, why they get created and how to create them yourself. This time, I’m going to focus on a company I believe is making a really bad job of its Twitter account, and I’ll explain why I feel it’s doing so badly.

Running a company Twitter account where you deal with customer service enquiries isn’t especially difficult. Rather than being an extra burden, it should be treated as the opportunity it presents – a chance to respond to customers in real-time, showing others how good your customer service is, while also reducing the costs of a call centre. It’s much cheaper to have (more…)

Posted by Darren Jamieson

Twitter extends reach of targeted ads

Posted on December 16, 2015

Twitter has announced changes that will allow advertisers to reach users who aren’t logged in to its service.

The microblogging platform announced the update on (more…)

Posted by Mark Glenning

Twitter improves tools for sharing photos

Posted on December 10, 2015

Twitter has upgraded how photos will look on its service, with an emphasis on a rich media experience.

Users of the microblogging website can now post uncropped photographs, and have an improved display when it comes to (more…)

Posted by Mark Glenning

Report highlights terrorist Twitter activity

Posted on December 3, 2015

A new study has shown that US supporters of organisation Islamic State prefer Twitter to other social media platforms when it comes to spreading propaganda.

The report, published by George Washington University, demonstrated the influence of the micro-blogging website. In an analysis of the social media activity of 400 US-based followers of IS, it found that (more…)

Posted by Mark Glenning
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