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Research into how cars and automotive brands are promoted online has suggested that Twitter users who regularly see the tweets made by car brands are 74% more likely to visit their websites.
Twitter, together with digital marketing analysts at Compete, studied three separate groups of UK internet users to find out what difference was made to official vehicle website traffic as a direct result of (more…)
A study conducted by the University of Illinois has shown how the emergence of Twitter has made its users able to communicate instantly regardless of distance or location, with the social media site often being used specifically to communicate across long distances.
Researchers discovered that, on average, the distance between a person retweeting or referring to a tweet and the user who originally tweeted it is 750 miles. In UK terms, that’s roughly the equivalent of every tweet originating in Devon, Cornwall and all retweets occurring in (more…)
As the frozen month of March came to an end, the imitable George Osborne did little to warm our collective cockles. However, far worse than the Chancellor’s latest Budget was Ed Miliband’s reference to “hashtag downgraded Chancellor”.
As much as it was a witty retort from Charity Dave’s little brother, with the recent Moody’s downgrade in mind and all, it was mind-numbingly clumsy. However, it does show just how (more…)
According to data released by DigitalDaya, 75 per cent of world leaders surveyed have accounts on Twitter, the social media site. The data indicates that during December 2012 164 world leaders were surveyed and 123 of those had a Twitter account. However, there is also evidence to indicate a lack of interest from teenagers who are not as keen on using the micro blogging site as they were previously.
The world leaders that do have an account on Twitter will either use an official government office to set up an account, or may even use their own name. The report conducted in August 2011 showed that only 69 world leaders out of 164 countries had a presence on Twitter. According to DigitalDaya, some see the increased use of social media by world leaders as a threat to the governments around the world. However, Twitter helps leaders who want to interact with their constituents, proving that there are benefits to using Twitter. The rate of engagement for the leaders of democratic countries has increased to 87 per cent in some cases. DigitalDaya believes that Twitter will become an essential communication tool for all world leaders.
The use of Twitter plays an integral role in the search engine optimisation of business websites, in addition to other social media sites. The SEO campaign of a company with an online presence will focus on Google and social media sites. The power of the collective is indisputable as proved by Barack Obama with 24.6 million followers.
Twitter has launched a new tool which will help marketers target a relevant audience. Businesses already use relevant options in their promoted tweets but the new tool will further increase their capability to reach the target audience.
The new Twitter tool can be used in three ways to reach selected audiences; phrase match, exact match and (more…)
As Benedict XVI posted his first tweet recently, the number of followers had shot up to more than a million in just a couple of hours. The tweet was sent by the Pope after a general audience, using an iPad from the official account of the Pope. As the general audience held at the Vatican drew to a close, an official made the announcement: (more…)
Nintendo has confirmed that it is making money from content uploaded to YouTube by the people playing its games. The video game giant is using a ‘content ID match’ tool to locate footage of its games uploaded to the video sharing site. It then inserts adverts before the video starts, meaning that
In a bid to more closely integrate search with social media, Microsoft’s search engine Bing has introduced a new feature to stop its users having to move between different windows when multitasking online. The addition, which appears on the site’s existing social sidebar, allows users to
Not so long ago the web was a wild, barren and alien landscape. We knew its potential and we knew we were excited by it, but we weren’t sure exactly how to make it look good. There were hindrances of course; slow dial-up modem speeds, and a limited choice of web-safe colours and fonts, were [...]
