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National Lottery Twitter campaign not the winning ticket

Posted on August 16, 2017

With social debacles the #WalkersWave campaign and Penguin Books’ #YourMum hashtag having hit the headlines for the wrong reasons in recent times, you would think marketers would be aware of the dangers of opening up personalised campaigns to the smarty-pants section of social media by now.

However, yet another organisation has discovered that if you give the general public the opportunity to (more…)

Posted by John Murray

Two offbeat ways of tackling Twitter hate

Posted on August 11, 2017

Regular or even occasional users of Twitter are sure to have noticed that the platform is not always used in the most pleasant of ways. What’s more, Twitter is (more…)

Posted by John Murray

Cancelled music festival hits bum note on social media

Posted on August 9, 2017

One of my biggest passions is live music and festivals, and I think Liverpool, as my nearest big city, is a fantastic place for them to be held. Music is in its veins, the people are friendly and its venues, whether large or small, are fantastic, so I always welcome any (more…)

Posted by John Murray

Summer’s top three soccer social media slip-ups revealed

Posted on August 8, 2017

With the Premier League season back underway this weekend, those who don’t follow football closely might assume that discussion about the (more…)

Posted by John Murray

Tweeting teen on the right track for Southern Rail

Posted on July 17, 2017

Regional operator Southern Rail placed its Twitter account in the hands of a 15-year-old last week, with surprising (if somewhat surreal) success.

The work experience student, known (more…)

Posted by John Murray

Who are the most followed Liverpool players on Twitter?

Posted on July 7, 2017

In the digital era, it’s common to measure one’s popularity among peers by comparing how many likes a picture or status update gets, or the number of followers we have. It is the same for footballers and other celebrities (more…)

Posted by Alan Littler

Twitter to introduce feature to let users call out fake news

Posted on July 3, 2017

Microblogging site Twitter is believed to be considering introducing a new feature allowing users to flag up any fake news articles and report them to the site.

If implemented to the (more…)

Posted by Alan Littler

Social media used for “public opinion manipulation”, study finds

Posted on June 21, 2017

A nine-country investigation conducted by the University of Oxford has concluded that social media is being used as an effective tool to spread misinformation and propaganda throughout the world.

The Computational Propaganda Research Project did not (more…)

Posted by John Murray
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