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Twitter ad leaves viewers cold

Posted on November 4, 2015

Micro-blogging social media giant Twitter aired its first TV ad, but its confusing nature left some viewers none the wiser what its message was.

Advertised during the Baseball World Series in the US, a series of tweets relating to the sport were featured. However, these flew by so quickly that viewers were (more…)

Posted by Mark Glenning

Chicken looks to get as many Twitter fowl-lowers as possible

Posted on November 2, 2015

While animals with Twitter accounts is nothing new – see @BronxZoosCobra, which has 166,000 followers – we can assume that they don’t type out their own tweets. Until Betty the Australian chicken had an account, that is.

The domesticated fowl is the bright idea of Chicken Treat, a fast food chain based down under. It’s the company’s aim to get Betty into the (more…)

Posted by Mark Glenning

Twitter slashes number of staff

Posted on October 15, 2015

New Twitter CEO Jack Dorsey may want to add ‘headsman’ to his CV after taking the axe to (more…)

Posted by Mark Glenning

Dorsey back in the hot seat at Twitter

Posted on October 8, 2015

Jack Dorsey, founder of Twitter and its former Chief Executive Officer, has announced that he is back in charge as CEO at the tech company.

The 38-year-old announced via tweet – naturally – on (more…)

Posted by Mark Glenning

Twitter taps into ecommerce with ‘buy now’ feature

Posted on October 5, 2015

A year after dipping its toes into online retail with a trial of a ‘buy now’ button, Twitter has announced a formal system-wide rollout.

Twitter has worked hard to get a raft of (more…)

Posted by Mark Glenning

Spurs red faced following Gretzky gaffe

Posted on October 2, 2015

Bosses at Premier League football team Tottenham Hotspur were forced to apologise to ice hockey legend Wayne Gretzky after handing him a shirt that spelled his name incorrectly.

What’s more, the blunder occurred at a ceremony performed just before a derby match with their bitter rivals Arsenal on September 23.

Gretzky, who is nicknamed “The Great One”, is hailed as the best hockey player of all time; he’s the leading scorer in National Hockey League history, and is the only player to have ever scored more than 2,000 points in a single season. The 54-year-old was renowned for dodging brutal body checks, and dominating the area behind the opponent’s goal, which was nicknamed “Gretzky’s office”.

The Canadian attended White Hart Lane, Spurs’ home ground, and was handed the shirt by Ledley King, a former captain of the team who was charged with the honour. With typical Canadian politeness, Gretzky posed smiling with King in front of a barrage of cameras, and gave no indication that the spelling error (‘Gretsky’) had ruffled his feathers.

As the picture began to show up on Twitter news feeds everywhere, the team took down its tweets and issued a profuse apology to their guest. The Ontario native was gracious in his reply:

Unfortunately, the damage had been done. To round off a miserable day for the club, Arsenal won the match 2-1.

Posted by Mark Glenning

Misspelled sign leads to mayoral embarrassment

Posted on October 1, 2015

A sign advertising land for sale in Edmonton, Canada, led to a resigned Twitter response from the city’s mayor after a glaring typo went viral on the internet.

The advertising hoarding declared that a (more…)

Posted by Mark Glenning

Twitter rolls out Highlights feature worldwide

Posted on September 21, 2015

Social networking site Twitter has revealed that has rolled out a new feature that will personalise each user’s timeline.

The latest addition to the site is (more…)

Posted by Alan Littler
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