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Study finds materialistic people have more friends on Facebook

Posted on November 23, 2017

According to a new study, people who value materialistic items are believed to have more friends on social networking site Facebook, and are more likely to devote more time to the platform in than those less motivated by their possessions.

The researchers behind the study suggest that materialistic people tend to view their Facebook connections as “digital objects” and are more likely to want to have more of them, leading them to use Facebook more frequently and more intensely than others.

Research agency Heliyon was behind the study, and also found that materialistic people have a desire or a need to make comparisons between themselves and those to whom they are connected on social media sites.

The lead author of the study was Phillip Ozimek and he suggested that the reason why materialists have an urge to collect friends on Facebook and other social networks is because they have a habit of objectifying them, and view them as possessions. By acquiring more friends, they increase the number of digital possessions they have, which is what ultimately drives a materialistic person.

Furthermore, Ozimek states that Facebook is the best platform for users to make these social comparisons as there are billions of different profiles on the site, each containing information about each user. What’s more, it’s also free to use, and one of the character traits of materialists is that they love tools and possessions that cost little or no money.

Ozimek’s research team conducted their study from the Ruhr-University in Bochum, Germany where they collected data from a total of 242 users of Facebook via a questionnaire. Each participant was asked to indicate whether they agreed with a number of different statements relating to their activity on the platform, as well as details about their views on the value of material possessions.

An example statement was:

“Having many Facebook friends contributes to more success in my personal and professional life.”

Another statement read:

“My life would be better if I owned certain things I don’t have.”

The study found that there was a strong link between intense levels of Facebook activity and materialism. To back up these hypotheses, the research team repeated the same process on a secondary sample of Facebook users, with a further 289 users taking part in the study. This led the team to come to the same conclusion.

Ozimek and his team compared the results to a theory that suggests that social media users use these platforms to monitor their progress in terms of achieving their goals.

Posted by Alan Littler

Is social media changing our brains?

Posted on November 17, 2017

There’s no doubt that sites like Facebook and Twitter have revolutionised the way we communicate, but is social media actually making us think differently, and changing the dynamics of our minds?

Two recent articles have suggested that the big two social media sites are creating challenges for our brains, forcing them to alter the way they operate.

This week, Roger McNamee, who once invested in Facebook, claimed that (more…)

Posted by John Murray

Instagram testing new way to access interesting content

Posted on November 13, 2017

Popular photo-sharing platform Instagram is believed to be testing a new feature that could potentially change the way in which users interact with the social site.

Its latest move has seen a (more…)

Posted by Alan Littler

Three social media mess-ups from this month

Posted on October 25, 2017

Social media gives another dimension to the way we communicate, persuade and advertise, but that’s not to say that everybody always gets it right.

Barely a week goes by that we don’t see an example of how not to do social media, sometimes from an innocent but misguided individual, and other times from large companies that you’d think would (more…)

Posted by John Murray

How did our favourite websites get their names?

Posted on October 18, 2017

For many of us, a day doesn’t go by where we don’t visit one of our beloved search engines or social media sites, and their names have therefore become second nature to us, but it wasn’t always that way.

Until not long ago, I had (more…)

Posted by John Murray

Snapchat triumphs in teen popularity ratings

Posted on October 13, 2017

A recent survey shows that Snapchat is the most popular social media platform among teenagers – a group considered to be a key demographic to all in (more…)

Posted by Alan Littler

Teens disconnected from social media

Posted on October 9, 2017

Social media has revolutionised the way we communicate and is used by most of us every day, but research suggests that some young person are enduring a love/hate relationship with sites like Facebook, Twitter and (more…)

Posted by Alan Littler

Tedious England match leads to social media mockery

Posted on October 6, 2017

If you watched England seal their place at the 2018 World Cup yesterday with a stunningly unconvincing 1-0 win against Slovenia last night, you’re probably still cursing the loss of two hours of your life you’ll never get back.

If you didn’t, consider yourself lucky! It probably sums up the state of the game that the Wembley Stadium crowd were (more…)

Posted by John Murray
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