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Facing up to the impact of emojis

Posted on October 3, 2016

Emojis may seem like a gimmick, but with studies showing that 92.4% of us use them more than once a year, they’re an important part of the way most of us communicate online. Businesses should be no exception to this, and while we’re not recommending that you fill your posts, tweets and emails with hundreds of (more…)

Posted by John Murray

Online reaction to article about online reactions proves the dangers it highlighted

Posted on September 26, 2016

The internet is not just a huge source of information, but a massive hive of misinformation too. It’s a great place to find facts, but a misinterpretation or plain untruth can spread just as quickly. An incident last week highlighted that not (more…)

Posted by John Murray

How to destroy your career from in front of your computer screen

Posted on September 2, 2016

Facebook and Twitter are essential tools for running a business and networking, but foolish or improper use of them can have disastrous consequences. Every day, we hear of people in positions of power and responsibility tweeting out of turn or sticking their foot in it on Facebook. It suggests that while we should all be familiar with (more…)

Posted by John Murray

Search and social media notch up assists on deadline day

Posted on September 1, 2016

A regular fixture that football fans all over the country look forward to is Transfer Deadline Day. In recent years, the team at Sky Sports News have transformed this day of last minute deals into a television spectacle with presenter Jim White at its forefront. This year, to complement the (more…)

Posted by Alan Littler

North West football clubs find online creativity in discontent

Posted on August 22, 2016

Non-league football is often seen as a friendlier and more community-based alternative to the glamour and riches of the Premier League, but Vanarama National League side Boreham Wood managed to irk two clubs in the space of a week, leading both to take online action in very different ways.

Following their home match against Tranmere Rovers last Tuesday, the Hertfordshire club refused to (more…)

Posted by John Murray

Three misspellings in one tweet sees Trump trump his own record

Posted on August 2, 2016

US presidential candidate Donald Trump is someone who I think we’ve all probably heard enough about, but there’s something fascinating about the man. He’s a blogger’s dream in a way, because whether you like him or not, he never leaves anyone short of something to write about.

Much of this comes straight from the 70-year-old’s (more…)

Posted by John Murray

Don’t play ‘pass the parcel’ with your passwords

Posted on June 16, 2016

With the recent news that Facebook founder and CEO Mark Zuckerberg had his Twitter and Pinterest accounts hacked due to setting a very unsecure password, it’s a reminder that no matter who you are, what you own and how fantastic your portfolio of content may be, all that stands between it and an intruder is (more…)

Posted by John Murray

Adidas spelling mistake sparks national Twitter backlash

Posted on June 14, 2016

Sportswear manufacturer Adidas last week committed the basic error of failing to check its spelling, resulting in an entire nation of Twitter users unleashing their 140-character wrath upon the company.

With the Copa America 2016 now well underway in sync with the UEFA Euro 2016 tournament, Adidas picked an opportune moment to roll out in-store advertising for the new (more…)

Posted by John Murray
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