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Social Media:

BBC exec says brands should add value on social media

Posted on April 24, 2015

According to Rajiv Nathwani, BBC One and Two’s social media manager, companies should try to engage with a younger audience by adding value to (more…)

Posted by Tom Evans

Three tips to understanding social media for businesses

Posted on April 21, 2015

When it comes to using social news feeds to further your brand and engage with customers, it’s not something that should be carried out haphazardly. If you do, all of your hard work may come to nothing, which is why it is important to get a grip of this great method for promotion and interaction before going anywhere near the sites.

As such, here are three helpful tips to get your firm on its way to social media success:

Know your brand

First off, it is vital that you understand the ‘voice’ of your company, or how you want it to be perceived by the general public or business partners. Which of the social platforms you choose to use will mostly depend on the type of enterprise it is as well, with Pinterest and Instagram being great for visual products, whereas Facebook and Twitter are more suited to direct engagement. Knowing your brand can help with this choice.

Understand your audience

Just as important as cultivating a commercial voice is making sure that the right people are hearing it. If you are posting to the wrong sorts of news feeds for your target audience, you will be missing out. As such, know who they are, what they want, and where they are most likely to be online.

Plan your strategy

Now that you have your company voice and have found its audience, it’s vital to be methodical in your use of social media. While the occasional spur of the moment post is great, especially if it is positive towards the business, not having a coherent strategy will mean potentially losing out on returns. A proven way to maintain a social campaign, and ensure that quality content is frequently posted, is to hire a social expert who is well versed in reputation management.

With these simple tips, your company will soon be on its way to social success.

Posted by Tom Evans

Why do people unfollow your brand?

Posted on March 12, 2015

When it comes to social media, many companies believe that just having active accounts on the various platforms, such as Twitter and Facebook, will suffice. However, many are then surprised to find that not only are they not growing their number of followers, sometimes the firms are losing the (more…)

Posted by Tom Evans

Social media could help sway UK election

Posted on March 11, 2015

A recent poll revealed that the posts British people see on social news feeds could affect their vote in the upcoming general election.

According to a survey by (more…)

Posted by Tom Evans

The price of being seen on social media

Posted on February 24, 2015

Social networking site Facebook has stated that companies should only pay for online ads that are actually viewed by its users.

In the past, professional members have (more…)

Posted by Tom Evans

Three mistakes to avoid when handling a social account

Posted on February 23, 2015

When it comes to social media, its various platforms can be a blessing for businesses both large and small. From the visual treats of Pinterest to the quickfire nature of Twitter, companies will soon find a multitude of ways to interact and (more…)

Posted by Tom Evans

Shoeshine hands over Rio account for free

Posted on February 17, 2015

A Spanish man is to give up a potentially lucrative Twitter profile to Brazilian authorities in order to help them with the 2016 Olympic Games.

Javier Castano had registered the (more…)

Posted by Tom Evans

US beating UK at social media

Posted on February 5, 2015

A new study has claimed that American companies are using social media to their advantage much better than (more…)

Posted by Tom Evans
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