Social Media:

The problem when social media shares news about social media

Posted on February 14, 2018

The rise of social media, especially Twitter, has opened up a whole goldmine of potential content for journalists, who can instantly find what people are talking about and the range of opinions they are expressing on it.

This is potentially a positive thing, but it can also lead journalists to become a little prone to exaggerating the (more…)

Posted by John Murray

Should Facebook marketers be appealing to older crowds?

Posted on February 13, 2018

At last year’s SAScon event in Manchester, one moment that stands out in my memory is a lengthy discussion about how to use social media to market products designed for older people. An attendee who worked either for or on behalf of a company that sold stairlifts was curious as to whether social media marketing was worthwhile considering (more…)

Posted by John Murray

Instagram adds scheduling feature

Posted on February 2, 2018

Photo sharing platform Instagram has recently added a new feature that allows businesses to schedule posts in advance.

The company’s latest move (more…)

Posted by Alan Littler

When a company is completely oblivious to its online reputation

Posted on January 11, 2018

This week, it was announced that Yodel’s CEO, Mike Cooper, was to take over at Eurostar, with Andrew Peeler to take his position at the delivery company.

The announcement that a (more…)

Posted by Darren Jamieson

Facebook reaches deal with music label

Posted on January 10, 2018

Social media heavyweight Facebook has recently struck up a deal with Sony/ATV Music, one of the world’s biggest music production firms, that will allow people use music from artists signed to the label within content uploaded to the (more…)

Posted by Alan Littler

Iran blocks Instagram

Posted on January 3, 2018

Popular photo-sharing platform Instagram and messaging app Telegram have temporarily been blocked by the Iranian government, leaving users of (more…)

Posted by Alan Littler

Germany introduces anti-hate speech laws for social media

Posted on January 2, 2018

It’s fair to say that the last year or so has seen social media develop from a fun and useful way to communicate, into something much darker and more sinister. Terms like “fake news” have become heard a lot more readily – sometimes accurately, sometimes misguidedly – and people are becoming a lot more suspicious of (more…)

Posted by John Murray

Teenage social media use to soar over Christmas

Posted on December 22, 2017

A new study has been released revealing that British teenagers are more likely to increase their use of social media over the Christmas and (more…)

Posted by Alan Littler
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