When it comes to social media, many companies conducting internet marketing feel that it is enough to just post a few links for products and the sales will come rolling in, although it is not quite that simple.
With a recent study by Cone Communications having stated that 93% of customers expect businesses to be on social media, those that are not may be missing out on a great way to engage with people interested in (more…)
When it comes to using social news feeds to further your brand and engage with customers, it’s not something that should be carried out haphazardly. If you do, all of your hard work may come to nothing, which is why it is important to get a grip of this great method for promotion and interaction before going anywhere near the sites.
As such, here are three helpful tips to get your firm on its way to social media success:
Know your brand
First off, it is vital that you understand the ‘voice’ of your company, or how you want it to be perceived by the general public or business partners. Which of the social platforms you choose to use will mostly depend on the type of enterprise it is as well, with Pinterest and Instagram being great for visual products, whereas Facebook and Twitter are more suited to direct engagement. Knowing your brand can help with this choice.
Understand your audience
Just as important as cultivating a commercial voice is making sure that the right people are hearing it. If you are posting to the wrong sorts of news feeds for your target audience, you will be missing out. As such, know who they are, what they want, and where they are most likely to be online.
Plan your strategy
Now that you have your company voice and have found its audience, it’s vital to be methodical in your use of social media. While the occasional spur of the moment post is great, especially if it is positive towards the business, not having a coherent strategy will mean potentially losing out on returns. A proven way to maintain a social campaign, and ensure that quality content is frequently posted, is to hire a social expert who is well versed in reputation management.
With these simple tips, your company will soon be on its way to social success.