A new study has confirmed that SMEs in the UK are choosing mobile and online platforms over some of the more traditional marketing routes.

Carried out by Pitney Bowes, the study showed that more than a quarter of SMEs say traditional methods account for less than (more…)

A recent study from Google has revealed a growing trend in the use of mobile devices as in-store shopping companions.

In the report, ‘Mobile In-Store Research: How in-store shoppers are using mobile devices’, Google looks into the way consumers make use of their devices whilst browsing stores. According to the research, 84 per cent of shoppers with smartphones (more…)

There will be over one billion smartphones used within the next nine months, all featuring Google Android, according to a forecast by the executive chairman of Google, Eric Schmidt. Following news of the new Facebook Home app, Schmidt said that he was “phenomenally happy” with the introduction of the app and that access to it would not be blocked by Google.

The Android operating system can be customised by companies to their individual requirements as it is open source software. According to Schmidt, removal of the Facebook Home app would contradict (more…)

A new survey has shown that in the UK, we are far less likely to immediately complete a purchase when mobile searching than in the US. The data, interesting to all in internet marketing, is sure to fire up a new array of SEO strategies.

First study

The 1,5000 user survey was commissioned by location-based ad network xAd, call measurement firm Telmetrics, and conducted by Nielsen. It was published in the first Mobile Path-to-Purchase study by Telmetrics.

The most common searches done on the go in the UK were (more…)

According to research recently conducted by Gartner, around one billion tablets and smartphones worldwide will be using Google Android by 2014. The research indicated that the number of PCs and devices using Microsoft Windows products will be (more…)

A new app has been developed by a Japanese design team, which could bolster the fortunes of traditional newspapers.

The tool, which uses augmented-reality, takes the original text and converts it into language that children can understand. With many journalists now experts at writing news stories in accordance with (more…)

More people are connecting with businesses using apps, as mobile devices become increasingly popular. As much as these wonderful pieces of software are though, it is not all rosy in the garden, as recent news stories clearly demonstrate.

Naturally, the way to make an app a success is to have a good app. If it does not work, does not deliver what is promised and does not engage the consumer; it ain’t going anywhere. In many ways, it is much like creating (more…)