Marketers continue to pay close attention to search algorithm updates from Google because the company plays such a huge role in search engine optimisation. According to the latest figures from comScore, the site drew in more than 60% of search engine traffic in March. Despite this, a survey conducted by Reuters found that (more…)

Showing that having a strong online presence is about more than just SEO, South Yorkshire higher education institution The University of Sheffield has become the world’s first building of its kind to be navigable via Google Street View.

Users of Google Maps can now enter the University’s Hicks Building and scour corridors, glide through automatic doors and peruse facilities of the physics-oriented building. It is even possible to (more…)

Despite a decrease in the average price of Google ads, the figures for the first three months of the year indicate earnings of $3.3bn. The data indicates that users are starting to pay more for ads to mobile devices, like tablets and smartphones. This means that the recent decline in average ad prices is stabilising.

Income from Google ads on mobile devices has been far less than the revenue from ads displayed on desktops or laptops. The previous six quarters have all shown (more…)

According to Eric Schmidt, the executive chairman of Google, the search company will be working towards improved voice recognition on all types of devices in the future. Speaking at the AllThingsD mobile conference that was held in New York, Schmidt stated that Google would expand the voice apps market by working with partners and creating more devices like Google Glass. He said that the company would have many types of device.

Although Google is recognised for dealing with difficult problems and facing challenges, like the self driving car, the company is still working on improving search. Google has the largest search engine share among users, meaning that it optimising any content for it is a cornerstone of internet marketing. With constant updates being made to services like Knowledge Graph, it’s obvious that Google is still intent on further development. The analyst for Topeka Capital Markets, Victor Anthony, believes that the next long term plan for Google’s growth will be voice search.

According to Anthony, Google has the advantage over competitors for voice search, with the last ten years spent refining the service. The popularity of Google’s Android platform will also help Google. Schmidt predicted that use of Android phones will increase from the current 750 million to almost two billion phones by 2015. Schmidt added that the goal of Google is to reach everyone.

As more mobile devices are on the horizon, such as wristbands, watches and glasses, it is thought that people will need to interact with their device on a regular basis to obtain everyday information, such as travel updates and recommendations on where a user should dine that evening.

Google Map Maker has been introduced to the UK, with the initial testing of the new feature being carried out at Bletchley Park. Initially, Google introduced the map service in 2008 to smaller countries like Iceland and Bermuda, but has now rolled out the feature in the UK. Users are allowed to (more…)

There is an ongoing task charged to those working on the Google Play Store, to remove low and spurious quality content. However, one recent banning order shows that the Californian giant is not holding back in regards to promotion either, even when a bit of fun.

Hazardous cargo

The search engine firm is clearly also aiming its sights at developers who (more…)

Search engine giant Google has forced the removal of ‘ungoogleable’ – a ‘new word’ placed on a list of freshly minted Swedish words. Published every year, the list which is compiled by the Language Council of Sweden defines the word, spelled ‘ogooglebar’ in Swedish, as: (more…)

Google Flight Search is now available for European travellers to find and book flights to any destination world wide. According to Google travel’s senior product manager Noam Ben Haim, the facility is limited at the current time but is expected to improve in the future.

Travellers in the UK, Italy, France, Spain and (more…)