captcha

Google:

How did our favourite websites get their names?

Posted on October 18, 2017

For many of us, a day doesn’t go by where we don’t visit one of our beloved search engines or social media sites, and their names have therefore become second nature to us, but it wasn’t always that way.

Until not long ago, I had (more…)

Posted by John Murray

Is Bing becoming a serious rival for Google?

Posted on October 4, 2017

Google has become so synonymous with internet searches that we often use the word as a verb (though Google would rather we didn’t), but there are signs that its Microsoft-owned competitor is gaining ground on the California (more…)

Posted by John Murray

Tech firms dominate latest brand value report

Posted on September 26, 2017

The world’s most valuable brands list has been updated and it has revealed that companies based in the technology sector now make up half of the top 10.

The list was compiled by Interbrand, as part of its annual Best Global Brands report, which has now been going close to 20 years. This year’s report, released on September 25, was the 18th edition of the report.

This year’s list shows that technology is the most dominant sector, with Apple securing top spot on the list for the fifth consecutive year. The brand value of Apple increased by 3% on last year to $184.2bn (£136.3bn).

Rankings are based on three different components that contribute to a brand’s total value: the financial performance of the brand’s products and services, the role the brand plays in influencing the choices of consumers and the strength it has to command premium prices or to secure earnings.

In second place in the report was search giant Google, which also retained its position for a fifth straight year. Google’s brand value increased by 6% this year, to $141.7bn (£104.9bn), closing the gap on Apple.

Microsoft rose to third place this year, overtaking Coca-Cola, which was the only food/drink company in the top 10. Microsoft’s brand value rose to $79.9bn (£59.1bn), which is a 10% jump on last year, whereas Coca-Cola saw a 5% decrease to $69.7bn (£51.5bn). Only Coca-Cola and Toyota from the top 10 saw a drop in brand value from last year’s figures.

For the first time, social media site Facebook entered the top 10, climbing the ranks to reach eighth place. The California-based company saw the biggest growth over the last 12 months of any brand in the top 100, seeing its brand value rise 48% to $48.2bn (£35.6bn).

After Facebook, the next biggest percentages of growth came from Amazon (33%), LEGO (25%) and Nissan (22%).

The top 10 is below:

1. Apple
2. Google
3. Microsoft
4. Coca-Cola
5. Amazon
6. Samsung
7. Toyota
8. Facebook
9. Mercedes-Benz
10. IBM

The whole list can be seen here.

New entrants to the top 100 this year included Netflix (78th), Salesforce.com (84th) and Ferrari (88th). In total, the top 100 brands have a combined total value of $1,872bn (£1,385bn), which represents a 4.2% rise on the figures from 2016.

Despite technology being dominant at the top, it is the automotive industry that has the most brands featured in the top 100, with a total of 16 entrants.

Posted by Alan Littler

Who are the most dangerous celebrities to Google, and why?

Posted on September 21, 2017

The showbiz-obsessed cyber-geek might take great enjoyment in tapping away at a keyboard to find out what their favourite stars are up to, but a study has shown that there are some big names whose search results pose more of a risk than others.

Security software company McAfee is aware of how cyber criminals try to (more…)

Posted by John Murray

Google launches video reviews in Maps

Posted on September 18, 2017

Search giant Google has recently launched a new feature that allows users to create and submit video reviews for Google Maps.

While we are still a (more…)

Posted by Alan Littler

“We are not a verb”, says Google

Posted on September 13, 2017

Google has released a word list as part of its new Developer Documentation Style Guide, and among all the words, phrases and grammatical quirks the search engine does and doesn’t want people to use, perhaps the most surprising is that it would rather people didn’t ‘Google’ something.

Google, sometimes even without a capital ‘G’, is generally understood to refer to (more…)

Posted by John Murray

Google reveals its top ‘how to’ questions

Posted on September 6, 2017

Readers of a certain age might remember the ITV kids’ programme ‘How 2’ in which a series of weird and wonderful quickfire ‘how’ questions would be answered and explained by a trio of presenters.

These days, rather than refer it to Fred Dinenage, Carol Vorderman and Gareth ‘Gaz Top’ Jones, most people bash their queries into (more…)

Posted by John Murray

Do I need an SSL certificate for my website?

Posted on August 24, 2017

For many years, the use of an SSL certificate was the exclusive domain of, well, domains that needed to sell online. If your website took credit and debit card details of customers you would have an SSL certificate to give your checkout pages the https protocol. That was the ‘secure’ protocol represented by the padlock icon in your browser.

If your website didn’t (more…)

Posted by Darren Jamieson
Older Posts »

We have worked with:

minute-man-press-image
TEL: 0345 621 4321