Later this year, Facebook will welcome its billionth active user according to figures compiled by digital analyst eMarketer.

It has predicted that 1.091bn people worldwide will access their Facebook account and news feed at least once a month by the end of 2013 – a rise of over (more…)

A number of sources have reported that Facebook is set to add automatically-activated video adverts to its site this summer.

In a move that the Financial Times (FT) has hinted to represent an effort to boost its FT ranking, Facebook has been reported by The Daily Telegraph, Digital Spy UK and media website The Drum to be likely to introduce ads of no more than (more…)

Facebook recently announced its earnings for the first quarter of 2013, and has outdone the expectations of analysts.

Despite an uneasy standing with Wall Street and what some believe has been a fairly tepid launch of Facebook Home, its mobile initiative, Facebook reported commendable figures for (more…)

Facebook Nearby has been rebranded to Facebook Local Search, as the social networking giant aims to tap into the vibrant mobile market in a big way.

It is not the most exciting nor daring of changes that the company has ever made of course; it’s recent news feed update far more newsworthy, or so you would think.

It could actually hint towards (more…)

Users of Facebook who wish to send messages to celebrities who aren’t among their circle of friends may be charged a fee as part of a trial in the UK. The standard charge for a fee is 71p but may be as much as £11 according to various factors. Tom Daley, the Olympic swimmer will cost users £10.68, while a message to the girlfriend of Prince Harry, Cressida Bonas is (more…)

A new feature which will help Facebook Page owners to control how comments are displayed is to be activated shortly. Any comments which are left that are deemed to be abusive or irrelevant can be filtered out. As comments posted on a public Page may be published using a newsfeed to interested parties, the new feature will (more…)

According to certain brands of fast moving consumer goods, Facebook is now as efficient for advertising as TV ads, with a higher return on investment. The claims were made by leading companies that have used Facebook to build their brand. According to Nestle, 11 per cent of its Kit Kat sales were due to (more…)

A new image for Facebook News Feed is about to be released, with analysts and reporters invited to the revelation of the enhanced feature. The News Feed provides users with a stream of updates and posts from friends on a front page, and the last changes made by Facebook to it occurred around 18 months ago. The page can be configured so that a user will only see (more…)