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Facebook changing the way news is consumed

Posted on October 31, 2014

The newsfeeds of Facebook are impacting and changing the way that social media subscribers access and consume topical stories.

The algorithms implemented by (more…)

Posted by Alan Littler

Facebook business strategy to undergo facelift

Posted on October 30, 2014

Facebook has announced a revamp and rename of its Preferred Marketing Developer programme, part of which will see Facebook’s partners reorganised by their areas of strength. The renaming, to Facebook Marketing Partners, is due to (more…)

Posted by John Murray

Teenagers leave Facebook for Instagram and Twitter

Posted on October 29, 2014

A survey undertaken by investment bank Piper Jaffray has revealed that over the past half year, there has been a significant reduction in the number of (more…)

Posted by Alan Littler

Marketers can now use Facebook for real-time chats

Posted on October 20, 2014

A new tool has been launched to facilitate instant marketing conversations on a social media site.

For online marketers, Twitter has built (more…)

Posted by Alan Littler

Facebook introduces Safety Check to help during disasters

Posted on October 17, 2014

A new social media feature will allow its users to easily see that their friends are safe during natural disasters such as tsunamis, flash floods and hurricanes.

The new Facebook Safety Check facility will (more…)

Posted by Richard Bell

EU gives Facebook the go-ahead to buy WhatsApp

Posted on October 7, 2014

Regulators from the European Union have approved Facebook’s bid to purchase messaging service WhatsApp, paving the way for the social giant’s largest acquisition to date.

While some within the telecoms industry were opposed to the deal, the EU said that the two companies were not ‘close competitors’ and that, even after the acquisition, a wide range of mobile communication programs would still be available.

Facebook confirmed that it intends to keep WhatsApp as a separate service as it has with photo-sharing app Instagram, which it bought for around £447m in 2012.

Commenting on the deal, which is reported to have cost the social network almost £12bn, CEO Mark Zuckerberg said the combination of the two services will allow Facebook to make people better connected.

According to WhatsApp co-founder Jan Koum, the messaging service attracts more than a million new users and sees 19 billion messages sent every day. To date, the app boasts around 451 million active monthly users; in comparison, second-largest social network Twitter has about 241 million.

What the deal will mean for the fate of Facebook’s own standalone messaging app, which was recently separated from the social network’s core app on mobile devices, is yet to be revealed.

Some analysts believe the deal could serve as a reputation management boost for Facebook, as it could increase the network’s appeal with teens. Will Stewart, a professor from the Institution of Engineering and Technology, said he believes the acquisition will, for the moment, strengthen Facebook’s position.

Posted by Richard Bell

Facebook to test ambitious drone project

Posted on September 26, 2014

Many people were staggered when social network Facebook revealed that it planned to release internet-connecting drones into the atmosphere. However, the company now intends to get a test drone in the air as early as (more…)

Posted by Alan Littler

Facebook to show breaking news

Posted on September 22, 2014

Social networking site Facebook is usually littered with YouTube videos and baby photos, but now, the site is hoping to change so that the latest stories from around the world appear in users’ newsfeeds.

The company is (more…)

Posted by Alan Littler
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