Facebook introduces lists feature

Posted on February 19, 2018

Social networking site Facebook has recently introduced a new feature to the Status Update section of the platform, which will allow users to post lists onto the network.

This is a significant update for (more…)

Posted by Alan Littler

Should Facebook marketers be appealing to older crowds?

Posted on February 13, 2018

At last year’s SAScon event in Manchester, one moment that stands out in my memory is a lengthy discussion about how to use social media to market products designed for older people. An attendee who worked either for or on behalf of a company that sold stairlifts was curious as to whether social media marketing was worthwhile considering (more…)

Posted by John Murray

Facebook tests new ‘downvote’ option

Posted on February 12, 2018

Social networking titan Facebook has begun testing a ‘downvote’ feature on the network, possibly addressing some users’ desire to see an ‘dislike’ button introduced to the site.

The new button is currently being tested with a small group of users and only applies to the comments section. When it is clicked, it hides that comment. The social platform may intend for this button to be a way that users can flag any offensive comments to the site’s moderators, meaning that its functionality would not resemble a ‘dislike’ button at all.

At the moment, it’s unclear whether the author of the comment would be notified that their comment has been ‘downvoted’ in the way they are when someone likes or reacts to a comment. Images and screenshots from those who are part of the testing sample with the button on it suggest that the comment will remain on the site for others to see, apart from the person that clicked the downvote button.

A large proportion of Facebook’s two billion users have long been campaigning for the company to give them a ‘dislike’ button, but this is an area Facebook has refused to address. However, when the news broke of the downvote feature, it was quick to highlight that this is not an alternative to the iconic like button and users should not perceive it as one.

A spokesperson for the company has said that Facebook is exploring a new way for users to give the site feedback about comments left on posts from public pages. It was also highlighted that this was a test feature and was being trialled among a set of users in the US only.

In the past, when users have brought up the need for a ‘dislike’ button, the company has responded by saying that it doesn’t wish to introduce a straight-up option like this, as it could encourage the spread of negativity on the platform.

A way that it had tried to get around the subject was with reactions. These were introduced back in February 2016, with users able to choose between six different emotions to react to photos, posts and comments. This included ‘anger’, as well as ‘haha’, ‘love’ and ‘sad’.

The concept of downvoting is not new to social media by any means. Users of Reddit and Imgur will be familiar with the buttons as this feature also appears on these sites, with downvoting having an effect of ranking and visibility within Imgur.

The founder of Reddit, Alexis Ohanian, who is the husband of professional tennis player Serena Williams, stated that Facebook’s test of the downvote was “sincerest form of flattery”.

Should Facebook decide that its tests have been successful, the rest of the world could see this feature popping up on their news feeds in the future.

Posted by Alan Littler

One in four British parents allow children under 13 to sign up to Facebook

Posted on February 8, 2018

A recent study conducted by Nominet has shown that as many as 25% of British parents allow their children aged 13 or under to have their own account on (more…)

Posted by Alan Littler

Google replaced as most valuable brand in the world

Posted on February 5, 2018

Search giant Google has recently lost its status as the most valuable brand, the latest edition of the Brand Value report confirms.

The annual report was released by (more…)

Posted by Alan Littler

Experts call for Facebook to pull Messenger Kids app

Posted on January 31, 2018

A number of child development specialists have condemned the new Messenger Kids app introduced by social networking platform Facebook, and (more…)

Posted by Alan Littler

Facebook pulls question after getting a little too personal

Posted on January 29, 2018

Social networking giant Facebook has been asking its users who or what they usually sleep with, causing a number of them to brand the question creepy and intrusive.

The company started asking users (more…)

Posted by Alan Littler

Now Facebook is trying to change time

Posted on January 24, 2018

Facebook has already changed the way people and businesses communicate, how weddings and other celebrations are organised, the news we read and the opinions we develop, and how we announce new babies being brought into the words. Now, it wants to change the whole way we assess duration – time.

Perhaps that’s an exaggeration, but Facebook has created (more…)

Posted by John Murray
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