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Bing:

What do updates to Bing Ads mean for the platform?

Posted on July 9, 2015

With Microsoft having sold its ‘Bing Ads’ to AOL and AppNexus, expecting updates to the service would be jumping the gun a little.

As of July 1, Microsoft had officially sold its Bing Ads services to two new organisations. Earlier in the month, we saw the unveiling of the overhauled Home Page dashboard on the account tier, which provides (more…)

Posted by Ben Croft

AOL changes search provider: Google out, Bing in!

Posted on July 3, 2015

As of 1st January 2016, Google will no longer be the search provider for American technology enterprise AOL, instead Microsoft, with its search engine Bing will take over as part of a 10 year deal.

Google first became the core search engine for AOL in 2002, when Google was still very much in its infancy and arguably made the search company the powerhouse it is today. But now, in 2015, we see that in the United States, the online media firm only holds about 1% of search traffic in comparison to Google’s 65%. So this changeover won’t really be noticed by Google.

However, this news is a big step for Bing and Microsoft. Not only is Bing going to be the provider for searches, but Microsoft is also giving its display ad sales business to AOL and AppNexus, claiming that Bing generates enough of a return to be able to operate on its own.

The result of this deal is that, AOL, a company which was bought earlier in the month by Verizon Communications, and AppNexus, will take responsibility for the management and sales of all Microsoft’s display, mobile and video advertising in North America, Brazil, Japan, and a large part of Western Europe (including the U.K.).

In the coming months, it will be interesting to see what AOL and AppNexus respectively intend on doing with Microsoft’s display network, and in turn, what Microsoft will output now it has more time to focus on its computing and cloud platforms. One thing is for sure, with this acquisition, AOL has significantly more in the way of ad inventory to work with while it focuses on becoming a more formidable entity in the digital ad and internet marketing industry.

Posted by Ben Croft

Bing tries to push mobile-friendly sites up SERPs

Posted on May 15, 2015

Microsoft’s search engine Bing announced yesterday that it is taking active steps to improve the rankings of mobile-responsive pages.

With the news coming just a (more…)

Posted by Tom Evans

Microsoft boxes off deal with Foursquare

Posted on February 6, 2014

Microsoft has made an investment into Foursquare in what both parties hope will be a mutually beneficial partnership.

Having ploughed $15m (£9.2m) into the social media app, Microsoft is particularly interested in using Foursquare’s data to (more…)

Posted by John Murray

Bing improves on its video searching capabilities

Posted on September 5, 2013

Microsoft’s Bing has launched an update as part of a major overhaul of its video searching feature.

With the changes, which were rolled out yesterday, users are now presented with a carousel of related queries beneath the video being watched, as well as (more…)

Posted by Richard Bell

Bing adds seven new autosuggest categories

Posted on August 2, 2013

Microsoft’s search engine recently got a significant overhaul with the expansion of a feature designed to make it easier to use.

Brought in to further help users get what they’re after from their searches, new autosuggest categories cover topics such as (more…)

Posted by Richard Bell

Independence Day fails to influence US search patterns

Posted on July 9, 2013

A report published last week that looked for differences in search patterns during America’s 4th July celebrations found that, surprisingly, little changed over the course of the week.

Search Engine Land compiled a report, examining figures from Bing, that suggested US internet users searched for (more…)

Posted by Matt Jones

Bing releases new app update to improve voice search

Posted on June 21, 2013

With its latest update for the Bing app, Microsoft has promised Windows phone users a number of improvements to its voice-based search options, including faster speeds and greater accuracy.

In a recent blog post, the speech team at Bing said that, over the past 12 months, its members have worked closely with Microsoft Research to solve (more…)

Posted by Cheryl Mathews
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