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Marketers can now use Facebook for real-time chats

Posted on October 20, 2014

A new tool has been launched to facilitate instant marketing conversations on a social media site.

For online marketers, Twitter has built (more…)

Posted by Alan Littler

Facebook introduces Safety Check to help during disasters

Posted on October 17, 2014

A new social media feature will allow its users to easily see that their friends are safe during natural disasters such as tsunamis, flash floods and hurricanes.

The new Facebook Safety Check facility will (more…)

Posted by Richard Bell

What to expect from Lollipop

Posted on October 16, 2014

Web giant Google has ended months of speculation over which dessert would lend its name to the latest Android update, after announcing that it will be called Lollipop – but what exactly can fans of the world’s most widely used operating system expect from (more…)

Posted by Richard Bell

Twitter France launches new money transfer feature

Posted on October 15, 2014

Micro-blogging site Twitter is set to allow its French users to make payments through tweets to their followers.

The social platform has teamed up with (more…)

Posted by Richard Bell

Say Ello to ad-free social media

Posted on October 13, 2014

A new social platform is aiming to put the fun back into networking and take on Facebook with an (more…)

Posted by Alan Littler

Online ad spends hit UK milestone

Posted on October 10, 2014

The amount of money spent this year on digital advertising has risen by nearly 17 percent to an (more…)

Posted by Alan Littler

SEOs and Google have evolved

Posted on October 9, 2014

Not long ago, search engine optimisation was seen as a black art. Virtual magicians would delve into the secret vaults of Google’s rankings system and improve their clients’ positions in (more…)

Posted by Alan Littler

EU gives Facebook the go-ahead to buy WhatsApp

Posted on October 7, 2014

Regulators from the European Union have approved Facebook’s bid to purchase messaging service WhatsApp, paving the way for the social giant’s largest acquisition to date.

While some within the telecoms industry were opposed to the deal, the EU said that the two companies were not ‘close competitors’ and that, even after the acquisition, a wide range of mobile communication programs would still be available.

Facebook confirmed that it intends to keep WhatsApp as a separate service as it has with photo-sharing app Instagram, which it bought for around £447m in 2012.

Commenting on the deal, which is reported to have cost the social network almost £12bn, CEO Mark Zuckerberg said the combination of the two services will allow Facebook to make people better connected.

According to WhatsApp co-founder Jan Koum, the messaging service attracts more than a million new users and sees 19 billion messages sent every day. To date, the app boasts around 451 million active monthly users; in comparison, second-largest social network Twitter has about 241 million.

What the deal will mean for the fate of Facebook’s own standalone messaging app, which was recently separated from the social network’s core app on mobile devices, is yet to be revealed.

Some analysts believe the deal could serve as a reputation management boost for Facebook, as it could increase the network’s appeal with teens. Will Stewart, a professor from the Institution of Engineering and Technology, said he believes the acquisition will, for the moment, strengthen Facebook’s position.

Posted by Richard Bell
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