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Four days of video content uploaded to YouTube every minute

For most of us, things that take up roughly a minute of our time might include checking e-mails, brushing your teeth or microwaving up a cold cup of coffee. For YouTube, a minute sees 100 hours’ worth of video uploads.

The latest staggering statistic was revealed on the video sharing site’s blog on May 19. To put it into some kind of perspective, UK life expectancy is currently (more…)

Yahoo! agrees deal to buy Tumblr

American internet corporation Yahoo! is to acquire the popular blogging service Tumblr in a deal worth £723m.

Marissa Mayer, Yahoo!’s chief executive, said that Tumblr would continue to operate independently after the site’s bosses promised (more…)

Google+ uses conference to roll out changes

Google has revealed a host of updates to its social media offering, Google+. The changes were announced at the company’s recent Google I/O conference.

The developments include an overhaul of the site’s layout, with users now offered a fresh multi-column design for the site’s news feed, Google+ Stream. With this, users will be able to see (more…)

Shoppers using mobile devices to decide on in-store purchases, says Google

A recent study from Google has revealed a growing trend in the use of mobile devices as in-store shopping companions.

In the report, ‘Mobile In-Store Research: How in-store shoppers are using mobile devices’, Google looks into the way consumers make use of their devices whilst browsing stores. According to the research, 84 per cent of shoppers with smartphones (more…)

YouTube videos allow Nintendo to level up profits

Nintendo has confirmed that it is making money from content uploaded to YouTube by the people playing its games.

The video game giant is using a ‘content ID match’ tool to locate footage of its games uploaded to the video sharing site. It then inserts adverts before the video starts, meaning that (more…)

Bing introduces new social sidebar feature

In a bid to more closely integrate search with social media, Microsoft’s search engine Bing has introduced a new feature to stop its users having to move between different windows when multitasking online.

The addition, which appears on the site’s existing social sidebar, allows users to (more…)

More brands choose Facebook over Google+, says survey

Marketers continue to pay close attention to search algorithm updates from Google because the company plays such a huge role in search engine optimisation. According to the latest figures from comScore, the site drew in more than 60% of search engine traffic in March. Despite this, a survey conducted by Reuters found that (more…)

Twitter likely to drive traffic to car brand websites, study shows

Research into how cars and automotive brands are promoted online has suggested that Twitter users who regularly see the tweets made by car brands are 74% more likely to visit their websites.

Twitter, together with digital marketing analysts at Compete, studied three separate groups of UK internet users to find out what difference was made to official vehicle website traffic as a direct result of (more…)

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