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Playing the game of attracting web traffic

Posted on July 18, 2014

As well as being the biggest source of information mankind has ever seen, it’s important to remember that the Internet is a lot of fun, too. How often have you found yourself tapping away games like Flappy Bird and Candy Crush when you have something better to do? It’s no surprise that so many businesses have tapped into this by giving their websites an element of ‘gamification’.

What is gamification?

Gamification is the use of game thinking in a non-gaming situation to persuade the users into solving problems. Strategies often used by sites include rewarding (more…)

Posted by Sam Kenney

Learnings from SAScon 2014 – Day One (5th June)

Posted on June 6, 2014

My role in the Content Team at Engage Web means I know what sort of content we need to produce and why we do it, but not so much about how it converts into website hits, return visits and, ultimately, sales. As a writer and editor, I love media and communication, but this is (more…)

Posted by John Murray

How to trace a fake Facebook account

Posted on May 1, 2014

Since the creation of the Internet, websites have been used to carry on the much practiced offline technique of bullying. What used to happen face-to-face, and in school playgrounds, now takes place online on websites such as Twitter and Facebook. The problem is that children today are very well versed in technology, having grown up with it, but have little understanding of the dangers it carries, or of the responsibilities they should have with regards to how they treat others online.

To many, including some schools and some authorities, online bullying seems to be a harmless crime which is completely untraceable.

Facebook, in particular, is a main target for cyber bullies because it allows people to create fake accounts with very little in the way of validation, and to target others without (more…)

Posted by Darren Jamieson

SEO: A tool to aid franchise success

Posted on April 17, 2014

As we move further into a technological age, having the right content on a website has become crucial to any business, so implementing internet marketing and search engine optimization (SEO) strategies is an essential part of the growth and success of a business. This is particularly the case for franchisors, who can potentially have a network of franchisees spanning the country, continent, or world.

The components of this network will all have similar objectives and aspirations, so it’s important for a franchisor to make use of SEO to keep all franchisees consistent in terms of web content.

SEO and the benefits

SEO entails, but is not limited to, the use of keywords and quality content to ensure that a certain website ranks highly among search rankings. Since Google dominates the market, it has to be considered (more…)

Posted by Alan Littler

Three female role models in the business world

Posted on March 26, 2014

It’s a common belief that, especially at senior management and ownership levels, business is a man’s world. Admittedly, statistics still back this up, with the Professional Boards Forum revealing earlier this year that the numbers of women in the boardrooms of FTSE 100 companies are rising, but still only equate to about one out of five representatives.

However, despite this gender imbalance, there are glimmering examples of highly successful businesswomen in the UK, proving that girls are more than capable at holding their own and (more…)

Posted by Lianne Wilkinson

The rise of long tail keywords

Posted on October 9, 2013

Long tail keywords are coming to the fore in terms of people searching for products, services and information. No longer will generic searches (more…)

Posted by John Murray

Traditional networking: still crucial in the digital age

Posted on September 19, 2013

In this digital and technology-led world, the ancient techniques of actually talking to people and getting to know them face-to-face still work wonders.

Being constantly bombarded with emails, status updates and tweets can be quite irritating, leaving the already-busy worker to trawl through countless forms (more…)

Posted by John Murray

The importance of long tail keywords

Posted on August 23, 2013

By typing something as ambiguous as ‘television’ into Google, a user will generate all kinds of results, leaving them with a wide range of options to choose from. This means the (more…)

Posted by John Murray
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