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SEO: A tool to aid franchise success

Posted on April 17, 2014

As we move further into a technological age, having the right content on a website has become crucial to any business, so implementing internet marketing and search engine optimization (SEO) strategies is an essential part of the growth and success of a business. This is particularly the case for franchisors, who can potentially have a network of franchisees spanning the country, continent, or world.

The components of this network will all have similar objectives and aspirations, so it’s important for a franchisor to make use of SEO to keep all franchisees consistent in terms of web content.

SEO and the benefits

SEO entails, but is not limited to, the use of keywords and quality content to ensure that a certain website ranks highly among search rankings. Since Google dominates the market, it has to be considered (more…)

Posted by Alan Littler

Three female role models in the business world

Posted on March 26, 2014

It’s a common belief that, especially at senior management and ownership levels, business is a man’s world. Admittedly, statistics still back this up, with the Professional Boards Forum revealing earlier this year that the numbers of women in the boardrooms of FTSE 100 companies are rising, but still only equate to about one out of five representatives.

However, despite this gender imbalance, there are glimmering examples of highly successful businesswomen in the UK, proving that girls are more than capable at holding their own and (more…)

Posted by Lianne Wilkinson

The rise of long tail keywords

Posted on October 9, 2013

Long tail keywords are coming to the fore in terms of people searching for products, services and information. No longer will generic searches (more…)

Posted by John Murray

Traditional networking: still crucial in the digital age

Posted on September 19, 2013

In this digital and technology-led world, the ancient techniques of actually talking to people and getting to know them face-to-face still work wonders.

Being constantly bombarded with emails, status updates and tweets can be quite irritating, leaving the already-busy worker to trawl through countless forms (more…)

Posted by John Murray

The importance of long tail keywords

Posted on August 23, 2013

By typing something as ambiguous as ‘television’ into Google, a user will generate all kinds of results, leaving them with a wide range of options to choose from. This means the (more…)

Posted by John Murray

How SEO can open doors for franchisees

Posted on August 13, 2013

A franchisee who runs just one of what might be a network of hundreds or thousands of branches all over the UK, or even the world, might fall into the trap of thinking (more…)

Posted by John Murray

Running client reports doesn’t have to be a complex task

Posted on August 12, 2013

With the wide range of clients that Engage Web has, it is vital that our monthly reports are accurate and on time, and the use of the company’s reporting system (more…)

Posted by John Murray

Click-through rate of rankings on the first page of Google

Posted on August 8, 2013

Back in February 2011, we wrote about the click-through rates you could expect to get for your website depending on your ranking on the first page of Google. The figures quoted for that particular article were derived from original data from AOL, rather than Google, and were from 2006 – a number of years prior to the article.

Much has changed with the Internet since then. Facebook has become the most used website on the web, Twitter has been born and grown into the primary destination for news and Google has changed its search results layout to incorporate a variety of new data sources. Rather than just the plain results from good old websites, Google now shows us images, news, blogs, Twitter feeds, Google (more…)

Posted by Darren Jamieson
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