The annual online marketing conference SAScon rolled round once more with much anticipation. It’s nice to go and expand, validate and debate learning and best practice with other industry-leading experts.
The 2015 instalment promised to be no different, with a host of keynote speakers and interesting, thought-provoking debates.
Social and wearables
The discussion about social media, as always, is one that is well received. This year it included (more…)
Posted by Mark Black
This year was my first experience of SAScon, so naturally I was feeling excited to gain some valuable knowledge about the industry that Engage Web operates in.
However, I was also a little anxious that I would feel like I didn’t know an awful lot, despite being with the company for over a year. Luckily, this was not the case.
The first day of the conference had (more…)
Posted by Alan Littler
This year, Engage Web took its largest ever contingent to the search, analytics and social media conference that is SAScon. We always like to bring as many people as we can to the Manchester-based event, so we can take full advantage of the panels and seminars on offer by having at least one representative in every room.
With our senior editor, Richard, writing his own account of what he saw and learned, I’ll just focus on an overview of the two days and what I personally took from it. As I’ve been in the online marketing world for some 15 years already, you might think there’s not much left to learn. That, however, is one of the things I most love about this industry. It changes constantly and, without keeping abreast of the changes, you can very easily get left behind.
This, in actual fact, was a big part of one of the keynote talks from Martin MacDonald from Orbitz Worldwide. Martin has been in the online marketing industry even longer than I have (since before Google) and has seen a lot of changes over (more…)
Posted by Darren Jamieson
I love SAScon. Working every day in a quiet, busy office full of familiar faces, I find it’s easy to forget that, as Engage Web’s senior content editor, I’m part of a huge, dynamic industry that takes an almost scientific approach to staying relevant.
This aspect of the search sector was really hammered home in the opening keynote speech from (more…)
Posted by Richard Bell
As well as being the biggest source of information mankind has ever seen, it’s important to remember that the Internet is a lot of fun, too. How often have you found yourself tapping away games like Flappy Bird and Candy Crush when you have something better to do? It’s no surprise that so many businesses have tapped into this by giving their websites an element of ‘gamification’.
What is gamification?
Gamification is the use of game thinking in a non-gaming situation to persuade the users into solving problems. Strategies often used by sites include rewarding (more…)
Posted by Sam Kenney
My role in the Content Team at Engage Web means I know what sort of content we need to produce and why we do it, but not so much about how it converts into website hits, return visits and, ultimately, sales. As a writer and editor, I love media and communication, but this is (more…)
Posted by John Murray
Since the creation of the Internet, websites have been used to carry on the much practiced offline technique of bullying. What used to happen face-to-face, and in school playgrounds, now takes place online on websites such as Twitter and Facebook. The problem is that children today are very well versed in technology, having grown up with it, but have little understanding of the dangers it carries, or of the responsibilities they should have with regards to how they treat others online.
To many, including some schools and some authorities, online bullying seems to be a harmless crime which is completely untraceable.
Facebook, in particular, is a main target for cyber bullies because it allows people to create fake accounts with very little in the way of validation, and to target others without (more…)
Posted by Darren Jamieson
As we move further into a technological age, having the right content on a website has become crucial to any business, so implementing internet marketing and search engine optimization (SEO) strategies is an essential part of the growth and success of a business. This is particularly the case for franchisors, who can potentially have a network of franchisees spanning the country, continent, or world.
The components of this network will all have similar objectives and aspirations, so it’s important for a franchisor to make use of SEO to keep all franchisees consistent in terms of web content.
SEO and the benefits
SEO entails, but is not limited to, the use of keywords and quality content to ensure that a certain website ranks highly among search rankings. Since Google dominates the market, it has to be considered (more…)
Posted by Alan Littler