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TEL: 0845 621 4321

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London, Uk

Email Marketing:

Responsive emails are now a reality thanks to Zurb

Posted on November 15, 2013

Email has always lagged behind when it comes to markup. The restrictions on code, styling and content have always been difficult obstacles to overcome when (more…)

Posted by Steven

Even fraudsters need copywriting services

Posted on July 26, 2010

I wrote about this phishing email I received last year on my own personal blog, but thought it was a good idea to mention it again as the subject is very relevant to writing content.

A phishing email, in case you didn’t know, is an email that is sent by a fraudster attempting to steal vital information from you by deception. The fraudster will send the email as though it has come from your bank, from eBay, from PayPal or from some lottery agency proclaiming that you’ve won several million Ugandan dollars. You get the idea.

When you click on the link within the email, or reply to it, you will be providing your information to the fraudster. Some of these fraudulent emails are very clever, and look very convincing, and often come with websites that are perfect replicas of the actual websites in question (such as a copy of Lloyds TSB’s website, which the email I received had).

You’re supposed to be fooled into thinking that the website is (more…)

Posted by Darren Jamieson

Spam SEO email from ‘SEO Doctors’

Posted on June 25, 2010

Most website owners have received spam emails claiming to have come from SEO professionals wanting to ‘improve their rankings in the search engines’, and usually they’re very easy to spot. Most of these spam emails come from Gmail addresses, rather than registered domains, and they don’t contain any information that is specific to the website in question – even the name of the website they’re supposedly talking about is absent in some cases.

However, a recent spam email that was received by one of our clients was a little more tailored, seemingly featuring specific details about their website’s rankings within Google, and the level of its indexing. The keyword here of course is ‘seemingly’, as the email, from a Malcolm Wright of ‘SEO Doctors’, was actually spam and had been auto generated.

A quick search online usually helps to detect emails such as this, and this particular UK based SEO company has already received some exposure for its use of email marketing.

So, what did this particular SEO expert claim?

From: “Malcolm Wright” <malcolm.wright@seo-doctors.co.uk>

My name is Malcolm Wright. A senior search consultant at SEO Doctors, which is part of an SEO Group that has been established for over 10 years.

The website for SEO Doctors doesn’t work, neither does the website of (more…)

Posted by Carl Hopkinson

We are interested to increase traffic to your website

Posted on May 12, 2010

If you have ever read that sentence before, the chances are you have received a spam email from a less than credible company offering their SEO services. Emails such as this are sent to businesses every day, and as an SEO company with a large number of our own websites, we receive dozens of these emails each day – all from different email addresses.

When these emails are sent via contact forms, or using Whois details, they don’t come from the actual company offering the services; they come from an email address created specifically to spam you, from a made up name. It could be a hotmail address, Yahoo or even Google’s Gmail, but if you replied to it you would (more…)

Posted by Cheryl Mathews

Content for Christmas: The gift that keeps on giving!

Posted on December 23, 2009

‘Tis the season to be jolly, and generous with your gifts of course. When getting a Christmas gift for your website, the gift of content is one that keeps on giving.

What do we mean by this?

If you give your website some content, either written by yourself or from a content supplier or SEO copywriter, your website will not only benefit from it in the short term, it will keep benefiting from it for as long as it exists. Content isn’t just a ‘give once’ and forget gift, the right piece of content on your website can attract traffic, new customers and sales for your website years after it has been written.

The same couldn’t be said for other forms of Internet marketing. For example:

Email marketing
This really is a one shot deal. You write the email, send it, receive positive responses or negative ones, and then it is (more…)

Posted by Matt Jones

Spam emails giving email marketing a bad name

Posted on December 13, 2009

Email marketing is one of the most effective forms of marketing and reaching new customers. It’s very cheap, it’s immediate and it allows you to send a detailed message, with a call to action, direct to people are already interested in your products.

Despite this, many companies shy away from email marketing, largely because of the negative connotations it has surrounding it. Email marketing is tainted due to the spam emails that are constantly sent flying around the Internet. Indeed, the majority of emails sent are spam, so any emails that offer products and services are invariably deleted without even being read, even though they are genuine.

This is one such spam email that we received this week, claiming we had won the ‘British Lottery’. As usual, it was asking for our full details, details that would be used to create ID fraud and probably lead to applications for credit cards and the like.

The email read:

The Lottery Company
PO Box 200
Harrogate
HG1 2YR

YOU HAVE WON 710,000 POUNDS STERLING

Our Dear Winner,

You have won the sum of Ј710,000 (SEVEN HUNDRED AND TEN THOUSAND, POUNDS STERLING) from BRITISH LOTTO on our 2009 End of the Year charity bonanza.

The winning ticket was selected from a (more…)

Posted by Cheryl Mathews

Email marketing services gone wrong

Posted on November 24, 2009

Email marketing has been around for many years. As soon as the public started email, companies started sending unsolicited emails to them, offering all manner of products and services that they didn’t want. Over the years this has become such a problem that the majority of all emails sent via the Internet are actually spam emails.

Spam software has helped to cut down on the number of junk emails being sent, but some anti-spam software is too aggressive, and genuine emails are often filtered out when use them.

Spam email is bad. It’s annoying, it’s about stuff you’re not interested in and wastes time during your day.

Despite this, some email marketing services are decent and offer you the chance to reach people who are genuinely interested in your products. Using double opt in mailing lists means that your recipients have not only selected to receive emails of interest to them, they’ve confirmed that they are interested with a confirmation email.

This is important so that you do not foul of spam laws, which would be very bad for your company.

That said, one email we received recently for a US based retailer didn’t follow any spam laws. Not only that, but it spoofed itself as being from a friend. These types of emails serve no other purpose than to highlight how the company involved has used unethical marketing tactics online.

Here is the email received, which incidentally was formatted in (more…)

Posted by Carl Hopkinson

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TEL: 0845 621 4321