SEO

Search Engine Optimisation: The SEO Lowdown: does your website work well with the search engines?

Although at Engage Web we provide a wide range of Internet marketing services, SEO, or search engine optimisation, is at the heart of what we do. At Engage Web, we have a different way of looking at search engine optimisation than many other SEO companies.

Search engine optimisation is all about communication with the search engines. Although most websites are built with communication with potential customers in mind, this doesn’t automatically ensure the search engines will be able to access information easily. Most websites still aren’t communicating effectively with search engines, even after more than a decade of developing knowledge on the Internet. Search engine optimisation is a specialist discipline in itself; it’s the process by which you can tell the search engines what your website is all about and why your site should rank higher than the websites of your competitors.

Why would you want to communicate with the search engines? The answer is easy. Having a great website design doesn’t mean that your customers are going to see it, but being featured in the search engine results pages (or SERPs) does.

Search engines can provide huge volumes of traffic. For most websites, search engines like Google, Yahoo! and Bing are a major traffic source. This is how it should be for just about every website, but for many sites, a lack of SEO can either keep them off the main search engine results pages, or leave them out of the search listings altogether.

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Basic principles of SEO

To understand SEO, it's first important to understand how the search engines find and sort their search results. The search engines want to return the most relevant results to a user – so that user will return and use the search engine again and again. The search engines get their results from an existing cache of information, which they have gathered by crawling the net. This information is used to first of all judge the quality of the sites. When an Internet user types in a query, the results are listed in order of relevance and quality. In order to appear at the top, your site needs to be deemed relevant to the user’s search query and also to be considered a quality site.

Lots of different factors go into judging both relevance and quality. We help by making sure the search engines can find and recognise every word on your website. We can identify the words and phrases your potential customers are using to search for your products and we can emphasise those on your website. We do this in a number of ways:

Keyword definition

We work with you to select the keywords or phrases that are appropriate for your website. The right terms will attract visitors – but more importantly, visitors that are more likely to convert into leads and become customers, thus increasing your ROI. On Page SEO Work

Unlike many SEO companies, we don’t only work on your homepage. We will go through your website to help the search engines read and index your website easily to help maximise your site’s opportunities. We will work on the SEO for each and every page of your website, ensuring they are all optimised for Google and the other search engines. SEO content

Most people understand the concept of SEO, but what about content? When we say content, we mean industry news content – writing about your industry on your website. Google and other search engines love sites that do this. Yet we don’t just create content for the sake of it – our content is written by writers with English as their first language, so the content will be as useful to your visitors as it will be to the search engines.

Content is one of the greatest secrets of SEO!

Content offers many SEO benefits, such as faster indexing of your website, regular attention from Google, improved rankings in the search engines and more traffic. Attracting Links to your website – Off Page SEO Work

The links that sites attract is an important part of how search engines see your website. Google and other search engines love websites that have inbound links from other relevant websites. Yet how this is done can make or break a search marketing campaign. It is important not to purchase low-quality links from link farms and to avoid being associated with such methods. At Engage Web, we use ethical link-building methods to ensure your results are long-lasting. Where to start your SEO

There's a lot of information on search engine optimisation out there, which can be confusing. The best place to start with SEO is with a free SEO analysis of your site. At Engage Web, we offer this service as a way for you to uncover some of your site's needs. Once you know how your site is faring with the search engines, you can begin to develop goals and map out the steps you need to take to get where you need to be.

At Engage Web, we understand SEO, and even more importantly, we understand online business. We take an individual approach to each site, so you can rest assured your site's specific needs are met. After all, if your website isn’t working with the search engines, then what is it really doing for you?

SEO

Talk to us about your SEO needs:

Basic principles of SEO

Keyword definition

Content is one of the greatest secrets of SEO!

Some of our clients: