Sources have suggested that Twitter is considering closing #Music, a service it launched just six months ago.
Speaking to tech news site AllThingsD, unnamed tech commentators have said that the music app’s fate is almost sealed following recent performance figures.
#Music was unveiled in April after the social media giant acquired We Are Hunted, a software firm which developed a tool that can be used to compile data about the world’s most popular songs.
If industry speculation is anything to go by, Twitter could be bringing about a number of other significant changes before it enters the stock market. For instance, up until recently, users did not have the ability to receive Direct Messages from people they weren’t following.
In the wake of this change, AllThingsD reported that Twitter has plans to launch a separate messaging app that would likely rival other mobile services, such as KakaoTalk and WhatsApp.
Earlier this month, US financial analysts also predicted that Twitter, famous for the brevity of its content, would expand its 140-character limit to allow marketers to accommodate adverts more easily. Whether or not this will come to fruition is yet to be confirmed.
Many brands that currently use Twitter to interact with their clients and answer customer queries keep content succinct and accessible. Links can be posted to followers’ news feeds that lead back to longer articles on a company’s main website, increasing site traffic and, in many cases, conversion rates.