With so much pressure to provide content on a daily basis, website owners couldn’t be blamed for throwing up their hands in despair. Before things get to that point, though, it would be wise to consider one of the easiest and most effective daily content distribution forms available: the newsfeed.
Newsfeeds are an increasingly popular option for businesses wishing to provide regular updates to their web pages. Often supplied as an option in an SEO content package, newsfeeds are a great way to access fresh content on a daily basis.
Who can have a newsfeed?
The very term ‘newsfeed’ can prove a bit daunting for some site owners. It brings up images of busy news rooms, reporters scurrying about, and last-minute news briefs. Despite what the name indicates, newsfeeds are an incredibly useful tool that any website can make use of.
Newsfeeds used to be popular only with established publications and smaller, hobby sites whose owners had the technical know-how to operate them. Now, newsfeeds are being used by just about everyone on the net. Companies from tiny online fishing outlets to giant multinational clothing stores are making use of newsfeeds to promote their products. Service providers are using them, too, to help engage their customer base in the services they offer.
What newsfeeds provide
In simple terms, newsfeeds provide a path to content. The benefits of this are multiple. For SEO, the fresh content helps to attract the search engines back to web pages more regularly. For target markets, the fresh news items provide a source of interest and a prompt to return. For the business, the newsfeed provides yet another pathway to market products, events and services.
All the benefits, minus the problems
Creating and maintaining a newsfeed can take a lot of work. This is why so many businesses are relying on special providers or their search engine optimisation companies to take care of their newsfeeds for them. Much like any other form of content provider, newsfeed suppliers use their specialist skills to make life easier for their clients.
Many SEO companies can provide newsfeed services, and this is a good option for site owners wanting to keep on track with their optimisation plans. It’s important for fresh content to fit in with the optimisation process as much as possible, and using an SEO expert already familiar with the website can avoid unnecessary complications. It’s a good idea to discuss newsfeeds and their possibilities as part of a search engine optimisation plan.