A new report has found that almost a third of consumers discover web pages through social media, highlighting the importance of a strong social presence for brands all over the world.
This year’s Search Marketing Playbook from market research specialist Forrester discovered that 32% of online consumers point to social media sites – including Facebook, Twitter and Google+ – as their preferred method of finding the websites of popular and up and coming brands.
Importantly for marketers and professional news feed providers – which continue to integrate the content on their clients’ main sites with their corresponding pages on social platforms – the new figures demonstrate a sharp increase on figures compiled in the last three years.
Back in 2010, just 18% of consumers said they found site domains through social media. In 2011, that figure increased to a quarter.
Only in 2012 did the number of consumers using social platforms to find brand sites reach one third.
Other recent reports found that 67% of internet users will log in to a social network once a month or more this year. By the end of 2013, analysts expect a full quarter of the world’s population to have a presence on one or more social sites.
Figures compiled earlier this month by statistics site Digital Marketing Ramblings showed that Twitter now boasts around 500 million accounts, with more than 200 million of those representing active users. Facebook still stands in the lead, with its user number surpassing the one billion mark.
More recent networks that focus on other social elements, such video and photo-sharing sites Instagram and Vine, continue to increase in user numbers.