Search engine optimization, or SEO, is a way to get your Manchester business seen online so that it attracts the maximum number of visitors. At Engage Web, we know it like the back of our hands.
In the biggest and most competitive city in Northern England, many business owners in Manchester recognise the importance of having a great looking website, but stunning aesthetics are wasted if your potential customers do not know it exists. Most visitors to your website come from the search engines like Google, Bing and Yahoo! People that are interested in the type of products or services that you sell, or want information on a topic that is relevant to your business sector, type certain words and phrases into the search engines to find what they are looking for. An SEO expert researches these keywords or phrases and creates high-quality content containing them, helping your website well in the search results.
How does search engine optimization work?
The principles behind SEO are simple to summarise, but complex to implement. There are three guiding principles:
1. Create engaging content that contains the keywords that people are using to find information about your products and services
2. Create links from relevant sites to your site so that Google and the other search engines see you as a trusted authority in your business sector
3. Encourage visitors to share your content on social media and other websites.
Engage Web are experts in all three areas, and are also up to date with the other criteria that Google uses when ranking your website. Many of these are concerned with site design and matters such as how your site views on various portable devices, and how quickly it loads.
Manchester and beyond
Your customers may be located in the Manchester area, or you may have a product or service that you can sell to anyone in the UK or in the world. The experts at Engage Web will thoroughly research your market and create a profile of your customers so that the content of your website can appeal to their interests and passions.
Engage Web has a comprehensive online service. We can optimize your existing website for SEO or, better still, design a brand new website that is optimized for the search engines from the outset.
Search engine optimization should be a continual process that maintains your website’s healthy position in the search results. Producing fresh compelling content on a regular basis helps this process. Engage Web creates all forms of content: text, images, videos, and infographics. We can even write a game or program that features your brand.
Investing in search engine optimization can pay dividends. By increasing the number of visitors to your site, you can recruit new customers. By providing interesting and useful information, you can encourage loyalty and repeat business from your existing customer base. The end result will be an increase in your turnover and profits.
Contact Engage Web today to discuss your SEO requirements and how we can enhance your website so that it is easily found by your customers and potential customers.