A great looking website for your Liverpool business or organisation is not effective unless it is visible and attracts visitors. After all, Liverpool is a busy, modern and fast-growing city undergoing something of a transformation, so how can you get people to notice your website above this fervent crowd? Engage Web has the answer.
Most people will find your website through search engines, with Google being the most likely. When they search for a topic relevant to your business area, you want your website to be seen above that of your competitors, especially on a regional basis.
Search engine optimization aims to make a website appear at the top of the search results. To achieve this, you need an expert in optimization who knows your business market and who your customers are.
How does search engine optimization work?
Search engine optimization, or SEO, is a complex process, but there are a three simple principles behind it:
1. Write informative and engaging content that contains words and phrases that are used by people looking for your products or services
2. Have other high-quality sites link to the content
3. Encourage people to share or link to the content on social media
This is not a one-off process; new content needs to be regularly added to keep your site fresh and appealing so that it continues to be ranked highly by the search engines.
While these search engine optimization principles are simple, it’s not easy to get right, which is why you need an expert to do it for you.
Relevance rules the roost
Google and the other search engines are interested in promoting the most relevant sites for the people using them. Quite simply, they want their users to find quality sites. The SEO experts at Engage Web understand Google’s methods and what they are looking for when ranking a site.
The SEO experts at Engage Web work with you to find ways to attract more visitors to your website, which is especially important when looking for regional custom. If you main customers are local to the Liverpool area, then we will use strategies that make sure that your website appears high up in local searches. If your potential customers are worldwide, then Engage Web can make sure that your website appeals to all nationalities and cultures.
Investing in SEO is a wise choice. Attracting the maximum number of visitors to your website through SEO strategies, and offering interesting and engaging content, is a winning formula for converting visitors to paying customers and encouraging repeat purchases from existing customers. This can only increase your turnover and profits.
Engage Web recognises that all businesses are different and we tailor our SEO campaigns to each individual client’s needs. We offer a full online service of web design, content marketing, online marketing, and search engine optimization. Search engine optimization is at the heart of everything we do. Every web design and every content we create is done with SEO in mind.
Engage Web understands the increasing importance of social media such as Facebook and Twitter, and makes it an essential element of any SEO campaign.
Contact Engage Web today for a talk with our SEO team to discover how we can add value to Liverpool business websites.