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Google’s new algorithm to aid Penguin in targeting spammy content

Posted on June 14, 2013

A new algorithm from Google is set to put further pressure on sites that continue to publish spammy content.

Matt Cutts, head of the Search Spam team at Google, said on Twitter that the algorithm – which comes in the wake of the search engine’s recent Penguin 2.0 update – will target spammy, link-heavy sites. Common perpetrators include sites offering adult content or payday loans.

In his Tweet, Cutts referred followers to a video published in May, in which he laid out a number of SEO changes that Google has in the pipeline.

In the video, titled ‘What should we expect in the next few months in terms of SEO for Google?’, Cutts talked about various developments. He explained that the new algorithm will clean up the search results and improve user experience, clamping down on the spam content that the Penguin update has so far failed to target.

He also hinted that the new algorithm possibly came in response to external requests, which further points to the search giant’s desire to put an emphasis on the user.

News site Search Engine Land reported that Google’s head of webspam addressed the issue at a recent SMX Advanced event, where he said the new algorithm is expected to have an impact on roughly 0.3% of queries made in the United States. He also said that in Turkey, which is worse for spam, around 4% of queries will be affected.

With the update in place, sites with quality newsfeeds and other forms of content will feature higher in the results pages.

Matt Jones

Posted by Matt Jones

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