The Meebo chat toolbar is soon to belong to Google, according to a blog post by All Things Digital. The toolbar makes it easier for users to share social links that are of interest, while providing advertising tailored to the preferences of a user. The acquisition of Meebo is said to be around $100 million.
A spokesperson for Google said that the purchase of Meebo would help the search engine leader to continue sharing relevant content and connecting with people across the web, just as they would in actual life. Meebo makes it possible to search on the web while chatting with other users who can also share information. Users can also get Meebo as an app. Meebo is based in California, making it possible for users to share information on sites like Facebook or Google Plus and other social networking sites. Publishers and advertisers can also share information in this way, connecting the websites with networking sites.
A spokesperson from Google said:
“We look forward to closing the transaction and working with the Meebo team to create more ways for users to engage online.”
The Meebo chat toolbar was founded in 2005 and is available to around half the population in the US. Users can create their very own experiences on the web with subjects that have most interest to them. Developments like this can have an effect on a business’ search engine optimisation strategy in the UK, especially if companies in cities like Liverpool have competitors or connections in the US.
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