Social networking site Facebook is set to remove Facebook Chat from its core mobile app in favour of its standalone communication software, Messenger.
The global networking phenomenon has already started to inform users across Europe that, in order to continue messaging their friends through Facebook, they must install the free-to-download Messenger app.
Users have been sent prompts suggesting that they change services for some time now; while it was previously optional, the decision has finally been taken out of their hands.
A spokesperson from the company issued a statement saying:
“We are starting to notify people that messages are moving out of the Facebook app and over to the Messenger app.”
The software is described by the social giant as a faster and more reliable messaging service.
Facebook wants users to start using this app, claiming:
“We have built a fast and reliable messaging experience through Messenger and now it makes sense for us to focus all our energy and resources on that experience.”
Messaging would seem to be a major part of Facebook’s internet marketing strategy, as it purchased WhatsApp, another messaging tool, in February this year as part of a deal estimated to be around £11 billion.
While the change is only in effect across a several countries in Europe at the moment, Facebook has confirmed that it will eventually become a reality for users worldwide. However, the firm has not given a time frame for changes to be implemented.
Latest posts by Alan Littler (see all)
- Can Pokémon Go be good for business? - July 21, 2016
- Twitter to provide brands with more info about their audience - July 18, 2016
- Facebook trials new disappearing messaging system - July 14, 2016