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Engage Web August 2016 - Engage Web

Is it time for a site redesign?

Posted on August 31, 2016

It is important to review a website on a regular basis in order to assess whether it needs a full or partial redesign, or just a bit of a refresh. Here are some of the key areas to pay attention to when reviewing your website:

The visuals

In an article in the Journal of Consumer Research entitled “When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices”, researchers N. Mandel and E.J. Johnson looked at a car website that had a green background with images of coins on it. This primed visitors to be ‘money aware’ and they spent longer looking at (more…)

Posted by Darren Jamieson

Facebook launches app for teens

Posted on August 30, 2016

Social networking giant Facebook has recently launched a new social media app designed solely for use by teenagers.

The app, known as Lifestage, was (more…)

Posted by Alan Littler

So you think you don’t need a website?

Posted on August 26, 2016

Before I start this post, I must first apologise for the vitriol that is about to spew forth. John, our Content Team Leader, will have attempted to edit much of the hatred and anger from this but, if he’s caught all of it, the word count won’t be sufficient for a blog and you won’t be reading this.

Since you are reading this, I’ll assume the bitterness is still here and you have my apologies.

Now, on to the matters at hand. This week, the World Wide Web turned 25. The founder, a British chap named Tim, opened up the internet for public use in on August 23rd, 1991. Could anyone have seen the impact it would have on our lives?

I actually remember seeing it mentioned on the news at the time, and I remember feeling a sense of anxiety that (more…)

Posted by Darren Jamieson

Publishers to feel the impact of social media, says study

Posted on August 25, 2016

A new report has suggested that the news industry will feel the pinch of losing out to social media platforms in around 10 years’ time.

According to the report, which was (more…)

Posted by Alan Littler

How much should you pay for a website?

Posted on August 24, 2016

The cost of a website can vary enormously, from nothing to several hundred thousand pounds (and sometimes even more). How does a business decide on how much to pay?

A recent news report in the United States claimed that presidential candidate Donald Trump paid a web design and marketing company $8.4 million for their services. The Trump campaign said that a major part of this payment was to increase online fund raising.

The phrase ‘fool and his money’ springs to mind. Fortunately for British businesses, most web developers will (more…)

Posted by Carl Hopkinson

Why would any business not have a website?

Posted on August 23, 2016

Usually, when we want to find something in 2016, whether its news, information or a local business, the first place we turn to is the internet. It helps that most of us have now access to it wherever we are, provided our smartphone can get a signal.

Some experts, such as digital-focused charity the Tinder Foundation, have predicted that (more…)

Posted by John Murray

North West football clubs find online creativity in discontent

Posted on August 22, 2016

Non-league football is often seen as a friendlier and more community-based alternative to the glamour and riches of the Premier League, but Vanarama National League side Boreham Wood managed to irk two clubs in the space of a week, leading both to take online action in very different ways.

Following their home match against Tranmere Rovers last Tuesday, the Hertfordshire club refused to (more…)

Posted by John Murray

‘Missing Type’ campaign shows how simplicity can rule social media

Posted on August 19, 2016

Twitter’s trending hashtags are rarely rocket science, and those that tend to thrive are the ones that anyone can get involved in with a little imagination and creativity.

If you’ve used Twitter at all this week, you’ve probably (more…)

Posted by John Murray
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