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Engage Web February 2016 - Engage Web

Facebook wants to feed your anger

Posted on February 29, 2016

If you’ve used Facebook in the last week or so, you will have noticed that the social media site is now letting us do more than just ‘like’ content. We now have five other emotions we can express, thanks to Facebook’s new Reactions buttons.

FB Reactions

People have long sarcastically said “there should be a ‘dislike’ button on Facebook”. They may be referring to (more…)

Posted by John Murray

How to make a success of content marketing

Posted on February 26, 2016

Over the many years I have worked in online marketing, dating back to the last century (yeah, I know, crazy), I have written an awful lot of content. Note, that’s an ‘awful lot of content’ as opposed to ‘a lot of awful content’. The distinction is slight, but important.

Through Engage Web, we have produced hundreds of thousands of pieces of content for clients, and for the clients of other online marketing agencies for which we have worked. It’s safe to say we’ve got some experience of content marketing.

Now, not all content is hugely successful and shared by everyone who reads it. It’s important we state that right off the bat. Content marketing can be (more…)

Posted by Darren Jamieson

Businesses lack digital expertise, study finds

Posted on February 25, 2016

According to a recent report collated by managed cloud firm Rackspace and digital commerce consultancy Salmon, a large number of businesses do not possess the required level of expertise to successfully execute a digital strategy.

Furthermore, 19% of businesses who took part in the survey had no digital strategy in place at all. The survey conducted research into 150 UK-based companies within the retail sector, B2B firms and CPG industries.

Of the 81% that stated they had a carefully defined strategy in place, only 11% could be considered a digital expert, with the majority (57%) being hindered by not having a strong enough strategy in place or not having the ability to correctly execute the plan.

The report also analysed the problems and challenges these businesses faced when looking at a digital strategy. The main reason highlighted by almost half of the businesses (49%), was a lack of funds being allocated to executing their digital strategy. (more…)

Posted by Alan Littler

Will future websites contain virtual reality content?

Posted on February 24, 2016

Several companies have launched, or are soon to launch, virtual reality (VR) systems this year, making 2016 the year of virtual reality. Does this have any relevance to website development?

What is Virtual reality?

The term virtual reality was first used in the 1980s, the decade that the Holodeck debuted on Star Trek. In 1991 the first virtual reality arcade machines appeared. Players put on large helmets where they viewed blocky 3D graphics which appeared to form a virtual world around them. As viewers turned their heads, the graphics displayed moved to reflect the new head position. Because of the low speeds of the processors on these devices, moving your head quickly resulted in (more…)

Posted by Darren Jamieson

The lazy man’s 26 – a look at the top Google suggestions for each letter

Posted on February 23, 2016

Though it’s a perfectly good tool for clowning around and wasting time, everyone knows by now that the internet is big business, and nowhere is this more the case than here in the UK.

According to a report by the Boston Consulting Group, only the property sector contributes more to our economy than the internet, and the UK has (more…)

Posted by John Murray

Twitter introduces embedded links into tweets

Posted on February 22, 2016

Social networking site Twitter has recently launched a new communication feature aimed specifically at businesses.

The new feature will make it (more…)

Posted by Alan Littler

Why satire must stay on social media

Posted on February 19, 2016

Even the occasional user of Facebook will know that it’s difficult to be fond of everything you see on there, and the social media site often seems to have a warped idea of what is and isn’t acceptable. Earlier this week though, it briefly managed to reach hitherto unknown levels of randomness when it took down a comedy page with nearly half a million ‘likes’, run by (more…)

Posted by John Murray

“Right to be forgotten” content removed across EU

Posted on February 18, 2016

Search giant Google has recently announced that it plans to hide all content that has been removed using the “right to be forgotten” ruling.

The announcement means that flagged content will be wiped in a larger number of EU countries as the ruling comes in to effect across more versions of the iconic search engine.

Previously, EU citizens were able to submit a request to the search company to remove certain information from appearing in search results and Google would decide whether to remove it from all versions of the search engine within the European Union. However, this meant that the content could still be seen if an international version of the search engine was used, for example Google.com.

Following a long legal battle, Google has confirmed that it will remove all successful content challenges from every version of its search engine on which they are being displayed, provided they are being viewed in the country where the removal request was approved.

The American corporation has long been involved (more…)

Posted by Alan Littler
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