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Engage Web April 2015 - Engage Web

Which social sites are the best for advertisers?

Posted on April 30, 2015

A recent report has been released by the Financial Times to help internet marketing experts to know which social platforms would be the most suited for their (more…)

Posted by Tom Evans

Google announces new publishing partnership

Posted on April 29, 2015

In order to allay fears that Google has too much influence over European search results, the company is to start working closely with eight of the continent’s major online news providers.

This followed on from the recent announcement that (more…)

Posted by Tom Evans

LinkedIn liars could be rumbled by new system

Posted on April 28, 2015

Truth-embellishing LinkedIn users may be outed by a new tool designed to check facts and accuracy.

Users of the networking site who pepper their profile with fabrications should be (more…)

Posted by John Murray

Over half of consumers influenced by Facebook, says report

Posted on April 27, 2015

Research carried out by marketing and tech agency DigitasLBi recently found that Facebook has a significant effect on our shopping decisions.

According to the firm’s report, titled Connected Commerce, the (more…)

Posted by Richard Bell

BBC exec says brands should add value on social media

Posted on April 24, 2015

According to Rajiv Nathwani, BBC One and Two’s social media manager, companies should try to engage with a younger audience by adding value to (more…)

Posted by Tom Evans

YouTube to stop working on older devices

Posted on April 23, 2015

Google is going to make a change to YouTube’s API that will see the video-sharing site no longer functioning on around 100 million smartphones and tablets.

Although the search engine firm, which owns (more…)

Posted by Tom Evans

Facebook algorithm change could affect businesses

Posted on April 22, 2015

A recent alteration to Facebook’s news feed algorithm has been designed to make sure that users see more of their friends’ posts.

However, the same software change (more…)

Posted by Tom Evans

Three tips to understanding social media for businesses

Posted on April 21, 2015

When it comes to using social news feeds to further your brand and engage with customers, it’s not something that should be carried out haphazardly. If you do, all of your hard work may come to nothing, which is why it is important to get a grip of this great method for promotion and interaction before going anywhere near the sites.

As such, here are three helpful tips to get your firm on its way to social media success:

Know your brand

First off, it is vital that you understand the ‘voice’ of your company, or how you want it to be perceived by the general public or business partners. Which of the social platforms you choose to use will mostly depend on the type of enterprise it is as well, with Pinterest and Instagram being great for visual products, whereas Facebook and Twitter are more suited to direct engagement. Knowing your brand can help with this choice.

Understand your audience

Just as important as cultivating a commercial voice is making sure that the right people are hearing it. If you are posting to the wrong sorts of news feeds for your target audience, you will be missing out. As such, know who they are, what they want, and where they are most likely to be online.

Plan your strategy

Now that you have your company voice and have found its audience, it’s vital to be methodical in your use of social media. While the occasional spur of the moment post is great, especially if it is positive towards the business, not having a coherent strategy will mean potentially losing out on returns. A proven way to maintain a social campaign, and ensure that quality content is frequently posted, is to hire a social expert who is well versed in reputation management.

With these simple tips, your company will soon be on its way to social success.

Posted by Tom Evans
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