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Engage Web » 2013 » July

Engage Web team abseils down castle in the name of teamwork

Posted on July 31, 2013

Cheshire and Wirral, 31st July 2013: The experts at one of the North West’s leading internet marketing companies, Engage Web, recently took part in a unique and eventful day of team building exercises at Peckforton Castle, near Tarporley.

Engage Web, which is the brainchild of marketing experts Lianne Wilkinson and Darren Jamieson, has been at the forefront of ethical digital promotion strategies since 2009, and has clients as (more…)

Posted by Graeme Parton

Fiat UK Facebook app helps users find the perfect paint job

Posted on July 31, 2013

For Fiat UK, the shade of its customers’ 500 models has always been an essential consideration for them. Now, fans of the auto manufacturer can use a new Facebook app that lets them identify the perfect colour.

The company’s ‘You Wear’ app looks at photos on Facebook that an individual has been tagged in, analyses the colours they wear most often and then (more…)

Posted by Richard Bell

No ads on Instagram for now, says Facebook

Posted on July 30, 2013

Facebook has confirmed that there are no immediate plans to introduce ads on its photo sharing network, Instagram.

The company’s CEO, Mark Zuckerberg, confirmed that for now, Instagram users shouldn’t expect to see adverts appearing on their image feeds in the same way that ads are now posted to users’ news feeds on Facebook. Zuckerberg said that Instagram’s current priorities are (more…)

Posted by Richard Bell

Google to enter television industry with Chromecast

Posted on July 29, 2013

Web giant Google has announced plans to launch Chromecast – a device that will allow users to stream media from computers and mobile devices on their TVs.

While launched immediately in the US at a cost of $35 (£23), there has been no word yet of a release elsewhere.

Chromecast will plug into a TV’s HDMI port, linking devices via a home’s Wi-Fi, and focus on (more…)

Posted by Richard Bell

Keywords no longer the sole focus of SEO

Posted on July 28, 2013

After my first month at Engage Web, I have realised that the days when you could stuff your website full of keywords and associated terms, which in turn allowed you to appear in a healthy position on the first page of Google, are long gone.

I also learned that a site that does not regularly change and update its content will suffer dramatically from search engine neglect and due to this will see (more…)

Posted by John Murray

Stick to the waypoints

Posted on July 27, 2013

There seems to be more sites out there that have a neat little feature called ‘sticky navigation’. I guess you know what I am talking about – it’s where the header navigation sticks to the top of your screen as you scroll down. This makes it easier for you to navigate around the site without having to scroll back up to the navigation pane. (more…)

Posted by Steven

Facebook photos see the most user engagement, report suggests

Posted on July 26, 2013

Recent figures compiled by Socialbakers has found that of all the content shared on Facebook, images encourage the most engagement from users.

The report looked at the social interactivity of 5,000 brands with a page on Facebook and suggested that a whopping 93% of the most engaging posts on Facebook are (more…)

Posted by Richard Bell

Facebook acquires start-up Monoidics

Posted on July 25, 2013

Social media giant Facebook has bought Monoidics, a company whose technology detects errors in coding.

It was recently revealed that technical staff working at the London-based start-up are set to join Facebook’s engineering hub, also in London.

Making the announcement on Facebook, the director of the platform’s London engineering office, Philip Su, said the recent acquisition showed how the company is committed to investing in quality mobile apps. These have previously been criticised for being too slow or prone to bugs.

He wrote:

“This asset acquisition represents our investment in the quality of our mobile applications platform and also our people, as members of [Monoidics’] talented engineering team will join us to work at Facebook’s London office once the deal closes.

“We have always focused on hiring smart, talented engineers – and in this acquisition, we found many.”

With technology from Monoidics in place, the firm is now expected to be able to more easily find mistakes in lines of code. A number of big brands are already using Monoidics’ technology, including Airbus and Mitsubishi.

Founded by an Italian entrepreneur in 2009, Monoidics is currently based in the ‘Silicon Roundabout’ area of London but also has offices in Tokyo and Seattle.

The cost of the acquisition has not been disclosed.

With a large number of Facebook’s users checking their newsfeeds, timelines and inboxes via smartphones and tablets, the company now regularly updates its mobile app. It is believed that by working with Monoidics, Facebook will be better equipped to iron out issues with its mobile offering.

Posted by Richard Bell
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