Engage Web March 2013 - Engage Web

Social media increases sales for businesses

Posted on March 31, 2013

According to a study carried out by researchers at Buffalo University, Aalto University and Texas A&M University, businesses that engage with customers using social media sites are more likely to benefit from increased sales.

Aalto University’s assistant marketing professor, Ashish Kumar, states that the study is proof that people who use social media sites to engage with a company are more likely to spend than those who don’t interact with a company using social media.

The study revealed that people who spend time on a company’s social media website spend 5.6 per cent more and are 5 per cent more likely to visit the company than those who don’t participate. Previously, companies have questioned whether investing in social media would increase revenues but this research is proof that communicating with customers, inviting their participation online and personalising messages does increase return on investment. According to the study, encouraging customers to interact with the company, sending regular communication about upcoming events and creating a site which is user friendly is crucial for success. Social media is used in search engine optimisation, targeting customers depending on a number of factors, like age or purchase history. However, not all customers will respond to the same social media activity.

The study has proved that there is a direct link between a company’s SEO campaign and the number of sales from a customer who spends time on the company’s social media site. The use of social media can also help to segregate customers to improve targeted marketing.

Posted by Carl Hopkinson

Bad SEO comes from the net’s bad neighbourhoods

Posted on March 30, 2013

A survey has revealed that half of all spam mail is sent from just 20 ISPs, with these so called ‘bad neighbourhoods’ being spread across the world.

The study, by a Dutch researcher, surveyed 42,201 ISPs in a bid to track where junk mail is sent from. Often having terribly constructed text or content stolen from other sites, spam and phishing is still a leading annoyance to (more…)

Posted by Carl Hopkinson

Tweet claims two victims as high profile blogger is outraged by sexist comment

Posted on March 29, 2013

A woman who took offence to a conversation by two delegates at a programmer’s conference has been fired for inappropriately tweeting about the incident.

Despite the fact Adria Richards, a communications champion for a cloud-based corporate email provider, really should have known better, everyone responsible for implementation of search engine optimisation strategy should learn from the episode.

Indeed, the incident serves as an indicator for companies to review how (more…)

Posted by Carl Hopkinson

Pheed social network attracts teen audience

Posted on March 28, 2013

A new social networking site is gaining in popularity with people in the 15 to 24 age group. Pheed was started from Los Angeles by O.D.Kobo, who created a self funded website and launched an iOS app at the end of 2012. Audio and photo streams are standard, while users can also add (more…)

Posted by Cheryl Mathews

Social media makes it easier to talk to insurance companies

Posted on March 27, 2013

According to research conducted by a marketing agency, 25 per cent of customers are happy to use social media sites to communicate with insurance companies.

The research surveyed 2,000 customers, a quarter of which described themselves as feeling ‘comfortable’ with the thought of them engaging with an insurance company using (more…)

Posted by Carl Hopkinson

Top stars buying increases in social media stats

Posted on March 26, 2013

An investigation by the Newsbeat team at the BBC has found that many high profile music stars are raising their social network status through buying links.

In a drive to get their tunes into the charts, artists are buying up Facebook likes, Twitter followers and even YouTube views, rather than have a dedicated search engine optimisation strategy.

Link buying in this way is very much frowned upon by search engines, and how they will act will (more…)

Posted by Carl Hopkinson

Google flight comparison service lands in Europe

Posted on March 25, 2013

Google Flight Search is now available for European travellers to find and book flights to any destination world wide. According to Google travel’s senior product manager Noam Ben Haim, the facility is limited at the current time but is expected to improve in the future.

Travellers in the UK, Italy, France, Spain and (more…)

Posted by Cheryl Mathews

Google cracks down on link abuse

Posted on March 24, 2013

According to recent research, Google is increasing the number of websites punished for manipulation of external links used to increase page ranking. As the basis of the study, Portent looked at thousands of incoming links for 50 websites. The company measured various effects of the links, including the results they had on search listings.

The Penguin algorithm was introduced by Google in April 2012 to detect and punish sites which had used links dubiously to increase visibility in search listings. As a result, the page ranking of millions of websites dropped, causing the companies to become less prominent on the search listings. The study which was carried out and produced by Portent, an internet marketing company, indicates that the number of links tolerated by Google which are deemed to have been manipulated has reduced drastically. Initially, around 80 per cent of the links to a website considered to be of dubious nature were permitted by Google before any action was taken. The number of such links tolerated by Google dropped to 65 per cent, before falling even further to 50 per cent at the end of last year.

However, any site that is employing an ethical search engine optimisation campaign should not have too much to worry about. Links play a major part in SEO; the careers of search specialists rely on them to an extent, and this latest research drives home the need to cultivate them in a natural fashion as opposed to using methods frowned upon by Google.

Posted by Carl Hopkinson
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