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Engage Web » 2012 » April

The ever increasing importance of the mobile web

Posted on April 30, 2012

With mobile spending increasing day by day, the potential for significant profits to be made is not lost on any self-respecting online trader – big or small. However, all too often a mobile strategy can be lacking.

Recognising (more…)

Posted by Matt Jones

Be bold and brave for successful SEO

Posted on April 29, 2012

Deciding upon the best SEO strategy for your company is something that many business leaders struggle with. Yet many struggle so much that they fail to put a plan of any consequence in place, wasting effort, time and money.

However, as with many things, indecision is final so it is important to (more…)

Posted by Cheryl Mathews

SEO continues to deliver for business

Posted on April 28, 2012

A recent compilation of data has shown that search engine optimisation is still key to online marketing success, with all strong strategies ably supported by organic content.

The news has come by way of the Search Engine Journal (SEJ), whose data has shown that (more…)

Posted by Carl Hopkinson

Google falls behind old favourites in local search

Posted on April 27, 2012

A recent study into the effectiveness of mobile local search in the US has produced some surprising results, with Google slipping behind Yellow Pages in key areas.

The study, conducted by Implied Intelligence, looked at various providers of “SoLoMo”, to look at (more…)

Posted by Matt Jones

Google maximises cloud storage for consumers

Posted on April 26, 2012

Recent reports indicate that Google will soon introduce a new service, which will enable consumers to utilise cloud based storage for their online content. The feature has been named Google Drive and it is thought that at least five gigabytes of storage will be accessible without charge, while it will be possible to gain more storage space for a fee.

Expert opinion suggests that the new product could push Facebook (more…)

Posted by Cheryl Mathews

Google chairman ventures into space

Posted on April 25, 2012

Information has been recently released of a new venture which will concentrate on exploring space and natural resources. The venture has reportedly been backed by film director James Cameron, Larry Page and Eric Schmidt. According to reports, Planetary Resources is going to be a “space exploration company to expand Earth’s resource base.”

Claims have been made that the venture will (more…)

Posted by Carl Hopkinson

Google tablet to be launched to rival Amazon and Apple

Posted on April 24, 2012

Following the acquisition of Motorola Mobility by Google for $12.5 billion, it is believed that the search engine giant will launch its own tablet computer to rival Apple and Amazon. It is thought that Motorola Mobility will produce tablets for Google to sell on its website. The software to be used is Google’s Android. The move by Google is to prevent (more…)

Posted by Matt Jones

Active GRP competes with TV advertising

Posted on April 23, 2012

A new system has been announced by Google which will measure the audience of online advertisements. The system has been introduced to encourage a higher investment in online ads from large companies.

Active GRP was announced (more…)

Posted by Matt Jones
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