Engage Web June 2011 - Engage Web

0800-WHOOPS: phone numbers and SEO

Posted on June 30, 2011

How many times have you come across a phone number that makes use of letters? Probably a lot. Clever, word-based phone numbers, which look something like 0123-CALL-NOW, are an old marketing trick. They’re a way of getting a phone number noticed, and an easy way for customers to remember which (more…)

Posted by Carl Hopkinson

Resurrection of Twitter scam poses threat to users

Posted on June 29, 2011

A Twitter scam that has been lurking in the shadows of social media for a while, has reappeared, promising Twitter users more followers. At best, the scam will use (more…)

Posted by Cheryl Mathews

ROI for Facebook ads revealed by new study

Posted on June 28, 2011

A new study carried out by Experian Hitwise has revealed that businesses are likely to receive 20 more visits from each fan over a 12 month period when they advertise on Facebook. The research has (more…)

Posted by Cheryl Mathews

The key to keyword discovery

Posted on June 27, 2011

It’s a strange dance, the I-can’t-find-my-keys dance. Everyone’s done it at least once in their lives. It involves moving randomly from kitchen to sitting room to bathroom, doing unlikely things such as getting down on hands and knees or searching frantically through the freezer. Why do we do this? It’s because (more…)

Posted by Carl Hopkinson

Yet another acronym in the world of SEO

Posted on June 26, 2011

As soon as you set foot in the world of search engine optimisation, you’re faced with wall to wall acronyms. No one could ever accuse optimisation experts of saying something in full when a handy-dandy little string of letters would do. Perhaps it began with the shortening to SEO, or perhaps not. In any case, acronyms are (more…)

Posted by Carl Hopkinson

Google launches Me on the Web

Posted on June 25, 2011

Google has created another way for businesses to monitor their online reputation, called Me on the Web. The new tool from Google is situated on the Google dashboard, below Account Details and can be accessed when you have signed into your account. This new initiative from the search engine giant also allows you to create a (more…)

Posted by Matt Jones

SEO and internet marketing: Kirk and Picard

Posted on June 24, 2011

Everyone knows that you can’t really choose between Kirk and Picard. When you’re a Star Trek: Original Series fan, it’s natural that you prefer Captain James T. Kirk. When you’re into Next Gen, you obviously like Captain Jean-Luc Picard better. Yet if you get into a slanging match, there is no real way to prove the dominance of one or the other.

This is because (more…)

Posted by Carl Hopkinson

The secret to social networking success

Posted on June 23, 2011

Quick, come over here. I’ve got a secret to tell you. Now, you’ve got to promise not to share it with anybody – we can’t have everyone honing in on the action. You want to know the secret to being popular on social networks for your search engine optimisation plan? Listen very, very closely: the secret to this popularity is… (more…)

Posted by Carl Hopkinson
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