Engage Web May 2011 - Engage Web

Google confirms +1 a rankings factor

Posted on May 31, 2011

Google’s Matt Cutts has confirmed that activity on the ‘+ 1′ button will be taken into account in calculating rankings. This confirmation follows up Cutts’ earlier statement that the button was intended to ‘improve user interface immediately,’ and yet another indication of the growing influence of social aspects on (more…)

Posted by Matt Jones

Google planning to spread Panda worldwide

Posted on May 30, 2011

A recent live web chat from Google’s Matt Cutts has revealed that the search engine is considering a further international roll out of the Panda Update. The update, which was first tested on Google’s US site in February and then rolled out to all English-language queries at the beginning of April, and which impacted a (more…)

Posted by Cheryl Mathews

The difference between marketable and non-marketable traffic

Posted on May 29, 2011

A lot of your website’s traffic consists of internet users who are open, if not willing, to be sold to. Some are uninterested however. Site owners can save a lot of time if they distinguish the difference between the two groups.

Take, for example, those businesses who get behind reality TV stars (more…)

Posted by Carl Hopkinson

Google Instant Preview means no more blind dates

Posted on May 28, 2011

Regardless of the ultimate outcome, no-one looks forward to a blind date. The thought of buying sight unseen, to put it bluntly, causes a bit of a flutter in the stomach that has nothing to do with the normal pre-date nerves. The date could be the meeting of your soul mate, but the result imagined is always pretty dire.

Internet users don’t like (more…)

Posted by Matt Jones

JC Penney recovers from SEO scandal

Posted on May 27, 2011

American retailer JC Penney has made an apparent recovery after the SEO scandal that left its online reputation in tatters earlier this year. The US department store chain suffered a massive loss of rankings across its website in February, after a New York Times expose revealed the less-than reputable SEO methods used on the site. It has been (more…)

Posted by Cheryl Mathews

Google social search goes international

Posted on May 26, 2011

Google has made another step toward social integration in its search engine, rolling out its Social Search for international users on 19th May. A Google Webmaster Blog post noted that the social search program, which was first launched in 2009, was finally being opened up for international users. (more…)

Posted by Carl Hopkinson

Yell and BT for SEO?

Posted on May 25, 2011

When it comes to getting your website designed and built, or your company promoted through search engine optimisation, you, quite understandably, wish to ensure that your business is handled by someone who knows what they’re doing. This need for security is something that many large firms have realised over the years, sparking (more…)

Posted by Darren Jamieson

Losing sales? Check your front door

Posted on May 24, 2011

When a retailer experiences a sudden drop in sales, the store window is probably one of the first places they’ll check. Or rather, they’ll review any advertising they’ve been putting out, look at the way the market behaved at the same time last year, check that staff are behaving themselves, and then finally think about (more…)

Posted by Carl Hopkinson
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