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Engage Web » 2011 » March

SEO lessons learned from Twilight

Posted on March 31, 2011

If there’s something the Twilight series should have taught us, it’s that just because it’s popular doesn’t mean it’s good.

Anyone who has a teenage daughter in the house will have heard of the Twilight series, and just about everyone else will have as well. The brooding, sparkly vampires and (more…)

Posted by Darren Jamieson

Don’t put too much on your SEO plate

Posted on March 30, 2011

At times, we’ve all been subject to the phrase, ‘Too much on your plate.’ Things happen, you take on too many tasks, and the important things suffer. In the SEO industry, we’re always talking about what you should do for your site. In truth, there is so much you should do for your site that you could spend all of your business time on it.

Modern SEO is (more…)

Posted by Cheryl Mathews

Will new Facebook ads affect SEO?

Posted on March 29, 2011

Facebook has begun trials of its new targeted advertising technology, which responds to conversations that occur in real-time.

Although there may be a chorus of groans rising from Facebook users worldwide who find Facebook’s ads annoying and irrelevant, businesses who use the social media site as part of their search engine optimisation and online marketing campaigns will welcome the feature, which aims to target the sites users with more (more…)

Posted by Carl Hopkinson

When CEOs take the Spock approach to content

Posted on March 28, 2011

Having your CEO make regular entries on your business blog can be an excellent idea. The trouble creeps in when CEOs have been immersed in business communications for too long. Quite frankly, they end up sounding like Mr Spock.

No one could forget the peculiar (more…)

Posted by Carl Hopkinson

Don’t let your site have sick days

Posted on March 27, 2011

Sick days are an inevitable part of working life. As we catch the tube, jump on the bus, wait in the coffee line and then sit in the cubicle at work, we are exposed to hundreds of other people, who in turn are exposed to hundreds of others. These myriad strangers, fellow commuters and workmates transfer all (more…)

Posted by Matt Jones

Yahoo! has lifted the lid on its riposte to Google Instant

Posted on March 26, 2011

Yahoo! Search Direct, which returns search results as you type, is claimed to be significantly quicker than Google Instant. However, it does not yield results from a more-or-less complete index of the web, but rather an index of data collected by Yahoo! which is designed to provide “answers not web links”. (more…)

Posted by Mark Glenning

Free SEO tip – don’t post racist pictures on Facebook

Posted on March 25, 2011

Prospective Tory councillors Bill and Star Etheridge were in the running for seats on Dudley Council on the back of anti-political correctness sentiment, and hoped to be voted in in May’s forthcoming elections.

However, they thought it would be a wheeze to promote their cause by posing for pictures of them holding golliwogs and uploading them to Facebook.

Now, the wheels have fallen off their campaign following a backlash which resulted in disciplinary action by (more…)

Posted by Cheryl Mathews

What’s in a domain name? Even less, according to Google

Posted on March 24, 2011

Google guru Matt Cutts has indicated that the search engine optimisation value placed on keywords contained in domain names is set to diminish.

So far, the domain name of a website was very important to its ranking in search engines, with the emphasis being placed on any keywords it contained.

However, (more…)

Posted by Carl Hopkinson
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