Engage Web February 2011 - Engage Web

Web dangers, or the Elephant of Surprise

Posted on February 28, 2011

No-one expects the Spanish Inquisition, but even fewer people expect the Elephant of Surprise.

He’s a bit of a nasty shock, the Elephant of Surprise. You’re cruising the web quite happily, when suddenly – he appears on your horizon. The terrible thing is that you never know when he’ll appear, which is why he’s called the Elephant of Surprise. (more…)

Posted by Matt Jones

SEO: Whatever you do, don’t get your branding wrong

Posted on February 27, 2011

If it walks like a duck, talks like a duck, and looks like a duck, chances are you’re going to be really surprised if it turns out to be a Chihuahua. In the real world, we can be pretty certain that things are as they seem, hence the oft-used, duck-centric saying misquoted above. On the internet however, (more…)

Posted by Carl Hopkinson

When SEO leaves a bad aftertaste

Posted on February 26, 2011

Think about going into a Chinese restaurant.

No, this isn’t a weird plug for the Coalition of Chinese Restaurateurs of Merseyside or Cheshire, but a thought exercise. Just think about the times you’ve gone to a Chinese restaurant for a meal. Imagine going into a restaurant that is quite flashy, but serves food that leaves a bad taste (more…)

Posted by Cheryl Mathews

Google asserts knowledge of fonts

Posted on February 25, 2011

Google has announced that it is to greatly expand the number of web safe fonts that web developers and site owners can use on their pages.

Up until now, anyone who was creating a new website or web application was strictly limited to just a few fonts that were considered “web safe”, such as Arial and Times. Any deviation from (more…)

Posted by Mark Glenning

Benefit cheat rumbled thanks to Facebook pictures

Posted on February 24, 2011

Facebook has claimed yet another victim who didn’t quite grasp that a public profile on the site meant just that – any member of the public can see it, including friends, family, general Internet surfers, police, fraud investigators and so on.

Hazel Cunningham enjoyed a dream wedding in Barbados, and posted her wedding photos on (more…)

Posted by Mark Glenning

JC Penney hits back at New York Times over black hat SEO allegations

Posted on February 23, 2011

US based department store JC Penney has hit back at claims which accused it of using black hat SEO techniques to manipulate its standing with Google.

David Segal, an investigative reporter with the New York Times, recently published an article which demonstrated that the company had hired search engine optimisation company SearchDex, which went on to indulge in some seemingly (more…)

Posted by Carl Hopkinson

Mythbusters gives hope for us all in SEO

Posted on February 22, 2011

One of the most hackneyed sayings in the English language is ‘You can’t teach an old dog new tricks.‘ It was crafted in the early Bronze Age to keep elders in their place, and it has tarnished our perceptions of what aged things are capable of ever since. Well, the US science experiment show Mythbusters has (more…)

Posted by Matt Jones

Why emo works for the Internet

Posted on February 21, 2011

emoIf the Internet was a real person, it probably wouldn’t go for alternative rock. It would definitely avoid country, and folk wouldn’t even get a look in. There’s one kind of music that the Internet, if personified, would go for. Emo.

This might come as a bit of a surprise, at least for those of you who have ever spent any time anthropomorphising (more…)

Posted by Cheryl Mathews
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