Engage Web January 2011 - Engage Web

What Tolkien can teach you about selective indexing

Posted on January 31, 2011

aragornJ.R.R. Tolkien was a brilliant man by anyone’s reckoning. A noted English and literary scholar, Tolkien left a lasting literary legacy with his numerous fantasy novels. The Lord of the Rings trilogy is possibly the most famous of them today, but there’s a reason that many fans of the story have never made it through the books. Each book is (more…)

Posted by Matt Jones

Sticks and stones may break your SEO

Posted on January 30, 2011

Anyone who’s ever heard the school-yard rhyme of ‘sticks and stones‘ has probably had a little moment of doubt. As much as you might resolve that ‘sticks and stones may break my bones, but words will never hurt me,’ words can, in truth, be incredibly powerful things. When it comes to online reputation management and SEO, words can hurt your business far more than (more…)

Posted by Cheryl Mathews

Google to can spam says Cutts

Posted on January 29, 2011

Google is to tackle recent criticism of its search algorithm with efforts to take on ‘content farms’ and clean up its search results.

Although the company has expanded into many domains, search is where its core lies, and it claims to have listened to complaints from its users. Google guru and principal engineer, Matt Cutts, said (more…)

Posted by Matt Jones

ACS Law solicitor quits in middle of trial

Posted on January 28, 2011

A lawyer for a firm that is the bane of internet file sharers everywhere has dramatically announced his decision to quit after receiving death threats.

Andrew Crossley
, a solicitor who was part of ACS Law’s campaign which accused internet users of illegally (more…)

Posted by Mark Glenning

Why your website is not an iPhone

Posted on January 27, 2011

It may seem fairly obvious that your website is not an iPhone. The tell-tale clues are there. iPhones are mobile devices used to talk, text and post embarrassing photos of friends while on the go. Your website is a digital entity which serves customers and furthers the goals of your business. However, there are other, more subtle, reasons your site is not, and should not (more…)

Posted by Cheryl Mathews

Schmidt has Brin and gone as Google turns a new Page

Posted on January 26, 2011

In a shock announcement, Eric Schmidt has stepped aside as CEO of Google, allowing co-founder Larry Page to take over the reins.

Schmidt, 55, took on the role almost a decade ago, and was seen as a mentor to Google’s youthful leaders Larry Page and Sergey Brin, and oversaw the company’s rise to become the biggest (more…)

Posted by Mark Glenning

Link schemes are like a leprechaun’s gold

Posted on January 25, 2011

LeprechaunDreaming of thousands of links for a teeny tiny investment? Thinking it would be nice to have all the links you need within budget and within time? Why not try this wonderful new link scheme. All you have to do is give your money to the little guy wearing the green suit and the cheeky grin. He’ll lead you to the end of his rainbow and (more…)

Posted by Cheryl Mathews

How to make mullets attractive in SEO

Posted on January 24, 2011

david bowieThere’s a badly-kept secret amongst the female population of Britain between the ages of 28 and 34. It is that when you put tights, a mullet and David Bowie together, you get sex on a stick.

Why is this combination at all attractive? These days, mullet haircuts are (more…)

Posted by Matt Jones
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