Engage Web October 2010 - Engage Web

Halloween tricks from Black Hat SEOs

Posted on October 31, 2010


Friday the 13th

It’s the scary season once again; a time for dressing up as something ghastly and making merry in a ghoulish manner while handing out candy to children… that sounded better in my head.

Any way, it’s Halloween and while the celebratory day of All Hallow’s Eve may not be quite as big over here in the UK as it is in the US (they’ve been preparing for it for weeks) we Brits still use the event as an excuse for a party and to watch horror films. As with any Halloween, there are a lot of new horror movies coming out especially to scare the bejesus out of you and, just like any event of any significance, the black hat SEOs are there too, waiting to surprise you with their fiendish traps.

Online security firm PandaLabs has revealed that Halloween movie releases may lead to (more…)

Posted by Carl Hopkinson

SEOs should become Indiana Jones

Posted on October 30, 2010

indiana-jonesEveryone knows the music. Picture it now… da da da-da, da de da – a man swinging on strange, foreign vines; da da da-da, da de da da daa – he draws closer; da da da-da, da de DAA – he lands in front of you; da de DA da de DA and so on – he’s dressed in a rumpled suit and has a stack of detailed notes in his hand. You will recognise him instantly, even though he’s not the only form the women and men of his trade take on: he’s your handy SEO consultant.

Although you won’t find the average search engine optimisation consultant swinging from computer cable to computer cable like Lucas and Spielberg‘s college-professor-turned-hero, Indiana Jones, the life of a truly dedicated search engine optimisation expert is (more…)

Posted by Cheryl Mathews

A field guide to links

Posted on October 29, 2010

Watching Malcolm and Brenda

'Twitcher' Malcolm, and Brenda, in ITV sitcom 'Watching'

Like every obsessed twitcher, Pokémon nut or train spotter with his glasses held together at the bridge with a sticking plaster, it’s important to have a field guide to hand when embarking on a link building campaign for your website. Why is this, I hear you ask? Well, if you’ve ever flirted with link building, even in passing, you should be aware that links can vary in quality from the truly excellent to the ‘kiss of death’ type. If you’re trying to cultivate links for your site, it’s handy to know what links are the most desirable, what ones can be considered as low hanging fruit and what ones to avoid. Here’s a quick round up of the most common links available to you:

The Authoritative Link
This is a highly desirable link to have. Positively bursting with link juice, it’s a difficult one to snag. It’s a link from a site which is considered an authority, but it doesn’t have to be from a site that operates within your industry – a link from Wikipedia or (more…)

Posted by Mark Glenning

Reputation management or legal action?

Posted on October 28, 2010

According to a recent news story on the BBC, a Cardiff based solicitors is taking a lot of cases at the moment as a result of comments and accusations posted by people on Facebook. The Welsh based law firm has taken on half a dozen cases involving defamation of character via Facebook this year, which included comments on Facebook, profiles that were faked to cause offense and even digitally altered photographs.


Peter Johnson - Eye On Wales

The main issue is that posts made on Facebook can be visible not just to friends and family, but to the whole Internet – unless the user in question is very strict with their profile’s privacy settings. Speaking to the BBC Radio Wales programme, Eye On Wales, Tracey Singlehurst-Ward, a lawyer, commented:

“Everyone can be a publisher now. What appears to them to be a throwaway remark could actually cause a (more…)

Posted by Carl Hopkinson

Facebook takes action against trademark infringement

Posted on October 27, 2010

Large companies have a long and overzealous history of fiercely protecting their trademarks against anyone who they believe has infringed upon them, and indeed why shouldn’t they?

When someone has taken the time and money to build a brand as large and powerful as Facebook, it’s only natural that they’ll want to protect that brand against people who would serve to exploit its name in order to make money for themselves. This has happened recently in the case of Facebook ‘homage(more…)

Posted by Matt Jones

Daily reminders of lost loves removed by Facebook

Posted on October 26, 2010

FacebookFor me, one of the best features of social networking website Facebook is the ‘photo memories’ section where it offers random pictures from the past that you have been tagged in, or from albums where you have featured or commented. The photos could be from friends you haven’t contacted in a while, or they could be from very fond memories of your past – I’ve often seen photos and been inclined to click through, have a browse and leave the odd comment.

It’s like a stroll down memory lane.

However, some people have noticed a small issue with the photo memories function of Facebook. It often throws up photographs of ex girlfriends, broken relationships and sometimes even people who have passed away (the latter not being an issue for me because (more…)

Posted by Carl Hopkinson

How to go train spotting on the net

Posted on October 25, 2010

Renton in TrainspottingTrain spotting may not be the hip, happening pastime it once was. (Okay, it never was that, but the Danny Boyle film of the Irvine Welsh novel did at least make people wonder what it was). There is a kind of train spotting you can do on the net that’s about as glamorous as standing by a railway track watching for trains, but it’s something every website owner should do.

We’re talking here about link-spotting. Most site owners that know about SEO will be aware of the importance of links. What a lot aren’t aware of is the difference between links. Knowing your high-class, rare locomotives from your common diesel engines can really get you places on the net.

For example:

Directory links. Most of these are your run-of-the-mill specimens, like a grotty (more…)

Posted by Matt Jones

Avoid those ‘D’oh!’ moments in SEO

Posted on October 24, 2010

Homer Simpson doesn’t have a lot to be thanked for in this world. The Simpsons, in general, is a fairly praiseworthy show in philosophical terms. There aren’t very many situations in life that don’t relate back to a Simpsons moment in one way or another. But Homer… well, there’s really only one thing I can think of: the ‘D’oh!’ moments.

Doh 404 error

You know the ones I mean. People in IT and SEO certainly know which moments I mean. Those moments such as when you publish your site’s new page and realise that instead of publishing your wonderfully polished new homepage content, you’ve posted your (more…)

Posted by Matt Jones
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