Engage Web July 2010 - Engage Web

How to know when your keywords are wrong

Posted on July 31, 2010

When you start a new business, it’s important to first conduct market research into the potential business to see whether it is a viable enterprise. You need to look at the size of the market, the strength of the competition and whether you can make enough profit to warrant the time and effort. You wouldn’t just have an idea and begin the business without any research, as you could be wasting your time flogging a dead horse in what proves to be a very costly mistake.

So why do so many people do this with their SEO?

It’s an all too common sight in the field of search engine optimisation to see websites, often promoted by SEO agencies, being optimised for the wrong keywords. Businesses can spend a lot of money, often thousands or tens (more…)

Posted by Cheryl Mathews

Does opinionated content belong on a company website?

Posted on July 30, 2010

Rant and be heardI read an article on the blog of a local Cheshire SEO company recently that advised people to avoid adding opinionated content to their websites. The blog itself was a guide on writing content for your own website, and most of what it said made good sense, except for the part where it quite clearly said to be careful about ranting on your own website because anyone can read it.

Now, while it’s true that you don’t want to publish your daily gripes and annoyances on your company’s website, by removing any opinionated content from your site you’re merely stripping your content down to the bare bones, being left with nothing more than a ‘vanilla’ flavour. This is arguably worse than adding the most opinionated, close to the wire content that you can, because flavourless, ‘safe’ content isn’t going to entice anyone into reading it – and it certainly isn’t going to (more…)

Posted by Carl Hopkinson

StuckOn client appears on radio talk show

Posted on July 29, 2010

SEO isn’t just about increasing your rankings within search engines and getting more traffic via Google (although of course it’s pretty good for that). No, with SEO you can also open up other avenues for promotion for your website, such as print, television and radio.

Earlier this week, the website was represented by our very own Darren Jamieson on a Liverpool and North West based talk show hosted by DJ Pete Price. The talk show aired on Tuesday night on both Radio City (96.7FM) and City Talk (105.9FM) just after 10pm, and centred around the subject of the website, the CSA (Child Support Agency).

During the show, Pete Price requested that people who had experienced problems with the CSA phone in and share their experiences with the listeners. Pete also featured some ‘expert’ callers on the subject, including our CTO speaking about the website. Darren explained why the website was first created and how it has grown over the few short years it has been live to the extent that it now offers advice to thousands of people each month. He added that, because the website (more…)

Posted by Matt Jones

How to check the quality of your link profile

Posted on July 28, 2010

There are many SEO companies, despite Google’s crackdowns, who still insist on buying low quality links for their clients. Whenever they sign-up a new SEO client they immediately begin buying links on low quality, obviously spam filled websites – or adding links to low quality websites that they own themselves. This increases the number of links that the website in question has, thus increasing their rankings – for a short while at least. The problem is that low quality links won’t aid your rankings in the long term, and it’s oh so easy to spot.

If anyone can find out where your links are coming from, and how poor in quality they are, then Google (with all of its power over the Internet) can easily detect the sources of your links also – and Google isn’t very forgiving.

So what do we mean by low quality, and why is it bad for your rankings?

Google started the whole concept of PageRank itself, and worked out that the more websites that link to yours, the more important your website must be, and the better it should rank. Of course in doing so, Google opened up the whole process for dodgy SEO companies to attempt to build links en masse for clients, thus exposing the weaknesses in Google’s ploy.

Good quality, strong links are good for your website because it means that a strong website has (more…)

Posted by Carl Hopkinson

Look beyond search for competitors

Posted on July 27, 2010

One of the bigger difficulties of search engine optimisation is that it tends to focus a business solely on the search engines. While the search engines will provide the majority of traffic for your site, they aren’t the only place you should be looking at for your online marketing strategy. Looking only at search engines can also hurt your chances of success with SEO.

It may sound strange to look beyond the search engines for SEO, but being aware of other sites on the net is vital if you want your search engine optimisation plan to succeed. Knowing where your target user groups like to ‘hang out’ can help you to plan your off-page SEO and where to fish for links. Knowing what’s popular around the net can also help you to plan your future Internet marketing strategies.

Here are a few key things to look for:

Non-search competitors. Not every business concerns itself with search. Some of your competitors may (more…)

Posted by Cheryl Mathews

Even fraudsters need copywriting services

Posted on July 26, 2010

I wrote about this phishing email I received last year on my own personal blog, but thought it was a good idea to mention it again as the subject is very relevant to writing content.

A phishing email, in case you didn’t know, is an email that is sent by a fraudster attempting to steal vital information from you by deception. The fraudster will send the email as though it has come from your bank, from eBay, from PayPal or from some lottery agency proclaiming that you’ve won several million Ugandan dollars. You get the idea.

When you click on the link within the email, or reply to it, you will be providing your information to the fraudster. Some of these fraudulent emails are very clever, and look very convincing, and often come with websites that are perfect replicas of the actual websites in question (such as a copy of Lloyds TSB’s website, which the email I received had).

You’re supposed to be fooled into thinking that the website is (more…)

Posted by Darren Jamieson

Always optimise title tags for SEO

Posted on July 25, 2010

Titles have an important place in search engine optimisation. The titles on your page tend to attract a lot of attention, both from Internet users and from search engine spiders. The same goes for your title tags, which are usually featured as the hyperlink in search engine results pages. Both of these need to be optimised as part of your standard on-page SEO plan.

Search engines rely on titles

Google’s spiders tend to gobble up the first piece of informative text they come across when they access your website, and this is always the title tag (assuming you even have one of course). This is then used as the link text in the SERPs, so it’s vital to spend some time crafting the right title for every page on your site. Remember that every page needs a different title tag, or else how can Google differentiate between the pages, and how will users know what is what they find your site in the SERPs?

Don’t overlook title tags

There has been a fair amount of debate in search engine optimisation circles about optimising meta tags. Early on, it was thought essential to optimise meta tags, as it was a way of communicating directly with the search engines. As some tags got devalued in the algorithm, some SEO experts decided that tags just weren’t bothering with.

Title tags, however, are an absolute must for your web pages. Too many companies leave their title tags exactly as their web designer left them, namely with the business name and nothing else.

Having ‘Joe Smith solutions’ as the title for every page may present a professional image, but it won’t do you much good in the search engine results pages. It’s far better to optimise each title tag with the keywords for that page.

As mentioned earlier, some businesses do worse and don’t even feature a title tag at all, resulting in their listing in the search engines appear as ‘Untitled Document’ – a cardinal sin in SEO.

Posted by Matt Jones

What constitutes ‘quality’ SEO content?

Posted on July 24, 2010

If you’re working on the search engine optimisation of your site, you’re likely to be pressured for fresh content. Fresh content is necessary if you want to catch the eye of the search engines, but how do you get it? And when you have it, how do you know it’s going to be right for your site?

Most businesses are opting to seek professional assistance for their site’s content. Most business owners also know how to recognise good writing when they read it. All the same, a significant amount of sloppy writing seems to make it through. Here’s what your site should be featuring as part of your search engine optimisation:

  • No machine authors. Lots of sites use writing software to churn out keyword-rich content. The trouble with this is that it reads like machine-written content. This is bad for readers, and bad for (more…)
Posted by Cheryl Mathews
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