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Engage Web » 2010 » June

How can you damage your reputation online?

Posted on June 30, 2010

Damage to your online reputation requires a great deal of reputation management to put right. Once something has gone wrong and blogs and forums start cropping up all over the Internet, filled with comments from dissatisfied customers slating your service, rolling out an SEO campaign to deal with the problem is often too little, too late.

Once something happens to trigger unhappy customers to put keyboard to website and tell the world (and it really is the world) about how unhappy they are with your company, you could find Google’s search results quickly filled with negative press when someone searches for your company name.

Yes, reputation management can have an impact after the fact, but it’s better to control search results for your company name and website address before anything bad crops up online (and hopefully nothing ever will).

It’s better yet to ensure that nothing goes wrong in the (more…)

Posted by Cheryl Mathews

Annoying Flash ads in Hotmail

Posted on June 29, 2010

As an SEO company, we pretty much despise Flash in all of its forms. Its inaccessibility for search engines is matched only by its capacity to annoy people when used as an advertising medium.

Recently, I spent a few house using a Hotmail inbox. Don’t ask, it was necessary. Anyway, while I was using this inbox to deal with a seemingly endless stream of emails I was presented with an advert on the right hand side of the screen. This ad showed a police officer running, and looked to be a static image ad.

Oh no, upon rolling over this ad (by mistake) it opened up, covering the screen with its full motion video of a policeman running through the streets. While I was using Hotmail for a few hours, this ad must have opened up over a dozen times as I accidentally touched it (more…)

Posted by Matt Jones

Paying for content doesn’t ensure quality

Posted on June 28, 2010

This weekend we watched the Germany v England game, but no, we’re not about to lament another poor performance at a World Cup, another defeat to the Germans or even the blind referee who failed to notice the ball was two foot over the line (Tottenham fans know all about that one already).

No, we’d like to talk about the awful subtitles we had to endure before the football began, on ITV’s F1 coverage. Subtitles require that content is written very quickly; transcribing what has just been said. This is a difficult skill, but when transcribing commentary on a sporting event, it’s a thankless one too. No matter how fast the person writing the subtitles can be, they’ll always be behind the action – so will end up writing about something that has happened maybe 30 seconds ago, when the action has moved on since.

This is also done during the Tennis, which is currently being played now, so imagine the subtitles of ‘a backhand volley, a forehand smash, another backhand, forehand, backhand winner…’ which describes the action from two rallies ago! Utterly pointless. In addition to being way behind the action, it also covers vital parts of the screen. Subtitles during Wimbledon cover the (more…)

Posted by Carl Hopkinson

Are you afraid of spiders?

Posted on June 27, 2010

If you’re anything like me, you have a very healthy fear of spiders. Now, some people will say that a fear of spiders is a phobia, which is an irrational fear. However, any fear of spiders isn’t irrational at all, it’s a perfectly understandable fear based on the fact that spiders are the perfect predators.

Their scale speed is faster than humans, they are stronger than humans (again, to scale) they have eight legs, more eyes than is really necessary and can see in every direction at once.

As if that weren’t enough, they paralyse victims with a single bite and their homes are traps to catch their prey. Oh yes, a perfectly rational fear indeed.

Of course, web spiders are very different. They won’t lie motionless for days on end, appearing to be dead, before scuttling out in front of the TV when you’re sat on the sofa. They won’t drop on you from above when you (more…)

Posted by Darren Jamieson

Rozzers to come down hard on Google

Posted on June 26, 2010

Google may soon be feeling the long arm of the law due to the collecting of data from its Google Street View cars. The cars have driven all over the UK (and much of the world) photographing every major, and not so major, road – together with houses and buildings. The photographs have been stitched together to form Google’s Street View, which is a great system that allows you follow routes and directions as if you were really there.

While privacy campaigners have complained about the issues of photographing every detail of people’s homes, this particular issue that could see Google’s collar felt doesn’t concern the pictures themselves. This time, it’s the data Google inadvertently collected via unsecured Wi-Fi networks that has brought them the attention of (more…)

Posted by Cheryl Mathews

Spam SEO email from ‘SEO Doctors’

Posted on June 25, 2010

Most website owners have received spam emails claiming to have come from SEO professionals wanting to ‘improve their rankings in the search engines’, and usually they’re very easy to spot. Most of these spam emails come from Gmail addresses, rather than registered domains, and they don’t contain any information that is specific to the website in question – even the name of the website they’re supposedly talking about is absent in some cases.

However, a recent spam email that was received by one of our clients was a little more tailored, seemingly featuring specific details about their website’s rankings within Google, and the level of its indexing. The keyword here of course is ‘seemingly’, as the email, from a Malcolm Wright of ‘SEO Doctors’, was actually spam and had been auto generated.

A quick search online usually helps to detect emails such as this, and this particular UK based SEO company has already received some exposure for its use of email marketing.

So, what did this particular SEO expert claim?

From: “Malcolm Wright” <malcolm.wright@seo-doctors.co.uk>

My name is Malcolm Wright. A senior search consultant at SEO Doctors, which is part of an SEO Group that has been established for over 10 years.

The website for SEO Doctors doesn’t work, neither does the website of (more…)

Posted by Carl Hopkinson

The difference between old and new SEO techniques

Posted on June 24, 2010

If you read up about the old days of SEO, you’ll see that once upon a time things were a lot simpler. Keywords, links and rankings were all part of a relatively simple process. As time has gone by, the way in which each of these elements affects the other has grown incredibly complicated. In fact, the way in which search engine optimisation works is still growing so complicated that it’s vital to keep in touch with the industry.

It’s essential to stay on top of the changes in search engine optimisation if you want your site’s ranking to stay healthy. A lot of website owners seem to think that SEO is a one-time thing, much like getting the website built in the first place. SEO is quite a lot like web design in this area. Both search engine optimisation and web design require (more…)

Posted by Matt Jones

Initial characters count with tweets

Posted on June 23, 2010

If you’re using a Twitter campaign as part of your website’s search engine optimisation plan, there are a number of things you need to think about. When you first register for an account on Twitter, you need to think about SEO when you design a user name, account name and bio. Once your account is up and running, the SEO concerns don’t stop there.

Search engine optimisation is important to consider in general when you’re drafting your Twitter posts. One of the more important areas to think about for tweeting is the first few characters of your posts. This is because the first 40 or so characters of your tweet may be used as a title tag if the search engines pick up on any of your tweets.

The search engines have cottoned on to the fact that social media posts can be of general (more…)

Posted by Cheryl Mathews
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