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Engage Web » 2009 » December

Millennium Bug plus ten?

Posted on December 31, 2009

Millennium Bug2009 is almost over, just another few hours to go, and with it not only ends the year, but also the decade. Today also marks the ten year anniversary that IT sceptics and scaremongers alike predicted that the Millennium Bug would disable our computer systems, shut down our hospitals and generally cause mayhem to anything electrical throughout the world.

They believed that the switching of computer calendars to a new millennium would cause untold havoc, and that companies such as Microsoft hadn’t accounted for it in their software and operating systems.

As it transpired, the year 1999 rolled over into 2000 without incident and the whole Millennium Bug thing was forgotten about. What was also forgotten about was the number of bogus IT firms who charged (more…)

Posted by Carl Hopkinson

Build your website today, not tomorrow

Posted on December 30, 2009

It never ceases to amaze us how many websites we see with holding pages, coming soon pages or domains that have been registered and just have the default domain registrar’s page on them. Even worse is when we talk to people who run their own business, or are thinking of setting up a website for a business, and haven’t taken the website plunge yet.

What are they waiting for?

From tiny acorns, mighty oak trees grow. You’re not going to get a mighty oak tree of a website overnight, so waiting until your business is ready before thinking about your website is the worst thing you can do.

oak-tree-autumn

Your website will take time to get established, no matter how much budget you have (and most businesses want to spend as little as possible when just starting out). Therefore you need to (more…)

Posted by Matt Jones

What came first, the content or the links?

Posted on December 29, 2009

It’s not quite the chicken and the egg question, but for Internet marketers it’s on a par with it. There are, as always, two sides to the debate.

Luckily, for clarity, we can call those two sides: Right and Wrong.

Firstly, the side that we like to call ‘wrong’ believes that links are the most important part of SEO. Links are what helps Google to index your website quicker and the more links you have, the better you will rank. By building (or in most cases, buying) thousands of links on various websites of varying quality, and by using keyword anchor text, you will improve your search engine rankings.

While the science is accurate and your rankings will improve, it is both a short term solution and a morally dubious one. Buying links is ethically unsound, and against Google’s TOS – which is (more…)

Posted by Cheryl Mathews

The Wikipedia effect

Posted on December 28, 2009

Wikipedia will be known to most people who use the Internet on a regular basis. It will certainly be known to anyone who attempts to search for things on Google. Wikipedia is an online encyclopaedia that is updated by the Internet community. As it is user updated, it has been criticised for being inaccurate but due to its moderation it is by and large fairly accurate about most topics.

Also because of the manner in which it is updated, it receives thousands of updates every day, with new pages and new sections of content added to it. Wikipedia has literally millions of pages of content. Google currently shows Wikipedia as having more than 50 million pages of content, although as Google doesn’t disclose everything, that figure is probably much higher.

steven seagalConsequently, when you search for anything, from information on Steven Seagal to (more…)

Posted by Matt Jones

Mind the gap, schedule the content

Posted on December 27, 2009

Whenever your business is going to be closed for an extended period (such as over the Christmas holidays) you need to give some thought to your website, its SEO and its content. You don’t want to come back to work after Christmas and find that your website has dropped in the rankings because you have abandoned it during the holiday break.

Equally, you don’t want to be sat in front of your computer on Christmas Day, or worse yet – bleary eyed on New Year’s Day, typing away at your keyboard, updating your website.

Of course, you don’t have to. The beauty of the Internet is (more…)

Posted by Matt Jones

Why is Google the most successful search engine?

Posted on December 26, 2009

Google PowerSince its launch in the mid 90s, Google has cemented its place in the world as the most used search engine. Many websites report 80-90% of their traffic as coming from Google, and lesser search engine such as Yahoo and Bing can only stare up at Google from a great distance, so why is Google so successful?

Let’s look at the possibilities:

Branding
Yes, Google has a great brand. Its name is so synonymous with search that ‘Google’ is now a verb; to Google – meaning to look something up. Its logo is world famous and there’s probably not a person in the educated world who hasn’t heard of Google.

But brand isn’t the reason. The brand would never have existed had (more…)

Posted by Carl Hopkinson

Feed the website, does Google know it’s Christmas time?

Posted on December 25, 2009

Google ChristmasIt’s Christmas time and there’s no need to be afraid…but is there still a point in updating your website on a Christmas morning?

Nobody should be online reading it, and anyone who is online probably isn’t going to want read about your latest company news, or messages of Christmas cheer for your clients. However, there will be one person reading your content, indexing it and paying particular attention to what you write; that’s Google.

Google doesn’t care that it’s Christmas.

Actually, we should clarify that statement. Google as a company probably does care and no doubt they’ve been (more…)

Posted by Cheryl Mathews

Someone special is making their rounds tonight!

Posted on December 24, 2009

father christmasIt’s December 24th, Christmas Eve, and someone very special will be making their rounds tonight. They’ll be travelling all over the world, visiting everyone they can, all in a single night. As ever though, they’ll only visit the good boys and girls, not the bad ones, and bring them good tidings and rewards for their behaviour over the last 12 months.

Who are we talking about?

Google of course… were you thinking of someone else?

Google will be visiting every website tonight, as it does pretty much every day, indexing them and updating its search engine results pages (SERPs), rewarding those boys and girls who have been good and have optimised their website with white hat, ethical SEO.

If you’ve left a treat out for Google, such as some new, fresh content (sadly Google doesn’t eat mince pies, though some Google engineers have been known to (more…)

Posted by Carl Hopkinson
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