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Engage Web » 2009 » June

Bing accused of being a copycat

Posted on June 30, 2009

According to the phrase ‘imitation is the sincerest form of flattery’, Microsoft must think Kayak is the bee’s knees. The reason being is that Microsoft’s latest attempt at a search engine, Bing, has unveiled a ‘new’ travel search section that looks uncannily like the one on Kayak.

The similarities are so close in fact that Kayak has politely (via the medium of solicitor’s letter) asked Bing to cease and desist.

kayak_vs_bing2

Many experts have commented that Bing’s ‘new’ travel search section looks just like Kayak, and even Kayak themselves feel the similarities are too close to be coincidence. Robert Birge, the chief marketing officer at Kayak, said (more…)

Posted by Cheryl Mathews

Facebook moves the goalposts on username eligibility for pages

Posted on June 29, 2009

If you’ve been monitoring the progress on Facebook and the fact that it now offers people their own ‘vanity URLs’ or search engine friendly usernames, you’re probably aware that they also offer them for fan pages. However, Facebook had restrictions on the fan pages until recently, that demanded a fan page have over 1,000 fans and have been created before May 31st.

The terms on Facebook’s website read:

Your Facebook Page must meet two requirements: it must have been live on Facebook prior to the May 31, 2009 cut-off date and have had a minimum 1,000 fans at that time.

If you didn’t have 1,000 fans you need not worry, because this weekend Facebook opened up the usernames for fan pages for pages that had just 25 members, or at least that’s what they said they would do. Anyone looking to claim a username for their fan page today will have seen that they’ve moved the goalposts again, and Facebook is now offering vanity urls for  (more…)

Posted by Matt Jones

Google launches Adsense for mobile applications

Posted on June 28, 2009

Google’s AdSense programme has been around for some years now and lets webmasters earn money based on the content of their website. Google AdSense allows webmasters to paste code into their website pages that displays adverts served by Google, targeted to the content of their page.

So if your website is about football, the ads appearing would be for football related products, and such forth.

Google has just announced that it’s launching a beta version of its AdSense programme for mobile applications on phones such as the Apple iPhone and the HTC Magic. Google announced this in a (more…)

Posted by Carl Hopkinson

Facebook the movie?

Posted on June 27, 2009

It seems that Hollywood will make a film about anything these days, and the meteoric rise of social networking website Facebook is too much of a juicy topic for them to let pass. The idea of a Facebook movie has even attracted one of the industry’s top directors too, David Fincher, who directed Fight Club, Se7evn and Alien 3.

Fincher is currently locked in talks with Colombia Pictures over the movie, which will reportedly be titled ‘The Social Network’.

Aaron Sorkin, scriptwriter for The West Wing, is penning the screenplay based on the forthcoming book by Ben Mezrich, called The Accidental Billionaires. Even though the film is at an early stage, nowhere near even pre-production, rumours of potential cast members have already started to circulate, with (more…)

Posted by Cheryl Mathews

Facebook ads ask man if he wants to sue his own company

Posted on June 26, 2009

If you’re an avid user of the social networking website Facebook, you’ll probably have noticed the ads that run on the website. Similar to Google Adwords in many regards, Facebook ads differ from Google ads in the sense that you can be really specific with your target audience by using the data contained with Facebook’s database.

For example, if you want to target your ads for students based in London, who are fans of Oasis, you have that option. Perfect if you’re selling Oasis tickets for a student gig in London.

However, the specific nature of the targeting system means that the number of people who see the ads can be very small, and it can also be subject to the skill of the (more…)

Posted by Carl Hopkinson

Google Toolbar PageRank Update

Posted on June 25, 2009

It’s that time of the year again when every SEO gets all excited and makes a frantic sweep around their respective websites (then their clients websites soon after) checking for some more green in their toolbar. That’s right, Google has updated PageRank and the web is awash with people asking ‘what did you get?’ as though it were Christmas morning.

Just like Christmas though, some people have been widely disappointed as Father Google has either not given them they wanted, or overlooked them altogether; possibly because they’ve been ‘naughty’ this year and haven’t deserved a PageRank update.

That analogy is sound too, as being naughty and selling links from your website will cause Google to strike you off its Christmas list when the green tidings are handed out.

Some little boys, or websites, have clearly been very good and have got just what they wanted, like Bing.com, which has been spoilt rotten with a PR9.

bing

pr9Remember though, it’s not how green your Toolbar PageRank is, its how much traffic you get, and PR doesn’t mean traffic, it just means you either attracted, or bought, a lot of links.

Happy PR update nevertheless!

Posted by Matt Jones

Google Killer asks for Google’s help

Posted on June 24, 2009

Hands up who remembers Cuil. Cuil was the search engine launched some time ago amid a hail of boasts to how it would topple the mighty Google. As with many other search engines before it, it was hailed a ‘Google Killer’.

Like every other search engine before it, and since, it failed to make even the slightest of dents in Google’s market share. Now it appears that Cuil is going to Google, cap in hand, looking for money.

Tom Costello is the chief executive of Cuil. He stated that Cuil was looking at asking (more…)

Posted by Carl Hopkinson

Why is Yahoo so easy to SEO for?

Posted on June 23, 2009

With Internet marketing you’ll find that most of your search engine traffic comes from one source, Google. As much as 80% or more of your search traffic can come from Google with the rest being divided up amongst the other search engines, led by Yahoo. This means that optimising your site for, and achieving high rankings in Google is the most important thing to do from an SEO point of view.

Google of course is much harder to SEO for than Yahoo, with results taking longer to achieve. While Google has a complex algorithm that takes many factors into consideration, Yahoo relies on the on page work almost exclusively.Yahoo-results

For example, the graph shows the progress achieved in a short couple of weeks for one client in Yahoo with a particular keyphrase. This example is by no means out of the ordinary, as most of the phrases have seen similar jumps.

It should also be pointed out that the website in question was brand new, with no previous rankings to speak of.

With such a short space of time elapsed, the results have been achieved with just a little on page SEO. Sadly, rather than show how great the SEO on the website was, it more highlights how easy Yahoo is to be gamed. As such, the search results in Yahoo aren’t as useful as those within Google, which is why fewer people use it to search.

A major search engine shouldn’t be as easy as this to achieve high rankings, no matter how strong the SEO, which further goes to prove the problems experienced by Yahoo and its search algorithm. Yahoo has been like this for some time, with SEO professionals and SEO companies able to exploit weaknesses in its algorithm to achieve high rankings for clients.

Posted by Carl Hopkinson
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