Copywriting: are you content with your content?
Web Copy – Blogs – News – Articles – Press Releases – Web Content.
Website copywriting is a growing need in the online marketing world. Content is king and site owners and digital marketers have quickly caught onto the fact – but many are still failing to deliver it correctly. Keywords, links and other SEO techniques might help your site attract the attention of the search engines, but what about the humans? Good website content will hold the user’s attention, encouraging them to take action on your site.
Writing for the web is a skill in itself. Users read website content differently to how they read print and, although web content needs to hook the user, unlike print copy – clever article headlines mean little to the search engines, so there’s a fine balance to be found in pleasing both users and search engines alike. Only when you hire a professional SEO copywriting team can you truly harness the power of content for Internet marketing.
At Engage Web, we have many years of experience in creating SEO-friendly copy that is both legible and flows well. Our writers are trained in writing for the web, targeting specific audiences whilst using tried and tested SEO methods to make the copy they produce more prominent in the search engines too.