Copywriting: are you content with your content?
Web Copy – Blogs – News – Articles – Press Releases – Web Content
Website copywriting is a growing need in the online marketing world. Content is king and site owners and digital marketers have quickly caught onto the fact – but many are still failing to deliver it correctly. Keywords, links and other SEO techniques might help your site attract the attention of the search engines, but what about the humans? Good website content will hold the user’s attention, encouraging them to take action on your site.
Writing for the web is a skill in itself. Users read website content differently to how they read print and, although web content needs to hook the user, unlike print copy – clever article headlines mean little to the search engines, so there’s a fine balance to be found in pleasing both users and search engines alike. Only when you hire a professional SEO copywriting team can you truly harness the power of content for Internet marketing.
At Engage Web, we have many years of experience in creating SEO-friendly copy that is both legible and flows well. Our writers are trained in writing for the web, targeting specific audiences whilst using tried and tested SEO methods to make the copy they produce more prominent in the search engines too.
When it comes to website content, there are several different types of copy and each requires a different approach to truly increase your exposure. Here are the most common types of website copywriting:
Web Copy: Website copy should be legible, well-constructed and get your point across in the best way possible. Outsourcing the writing of your website copy will broaden your appeal, attract new customers and increase revenue.
Blog Writing: Blog content can give an openness and friendly face to an otherwise faceless business, allowing you to demonstrate the light-hearted side to your firm, publish company news and syndicate your content to the wider world of the Internet.
Article Writing: A well-known SEO technique, article writing and distribution allows you to be informative and helpful whilst, at the same time, generating external backlinks for your website’s link profile. With the right keywords and SEO strategy, these can be invaluable.
News articles: News articles are the secret to becoming a real authority in your industry and becoming a Google News Publisher is worth its weight in gold. Frequency, relevance and most importantly, the way these are used will reap dividends.
Online Press Releases for Online PR: A professional online PR writing service will ensure your news is properly formatted, gets key information across concisely and helps get your news out there. Whether it’s product or service news, financial or a human interest angle, online press releases provide instantaneous PR and generate backlinks for your SEO.
At Engage Web, we have an extensive team of website copywriters, each with English as their first language. Our highly experienced SEO copywriters and journalist qualified editors produce content that will propel your website up the rankings while maximising conversions.
Are you content with your content?
Get in touch with the Engage Web team and let us help you communicate better and maximise your SEO potential through copywriting.