Are you stuck on one of Google’s back pages? Perhaps you’re struggling to get into the top ten, or maybe you’re not even in the top 100. Maybe you don’t understand what your SEO firm is doing for you, or you aren’t getting any business from your website. Talk to us at Engage Web about search engine optimisation (SEO) and make sure your website earns its keep.
At Engage Web, we have a different approach to Internet marketing and SEO. Working at the cutting edge of SEO, we know the value of an SEO plan that focuses on return on investment and achieving business goals; one that doesn’t just focus on ranking for a handful of keywords. With an SEO focus that looks after the general health of your site, and keeps your business goals at the centre of our strategies, you’ll find your business progressing with speed when you work with us at Engage Web.
Our approach to SEO
Whilst many companies concentrate on increasing their rankings in the search engines, only to find not enough business comes from those keywords to cover their investment in SEO, we believe that rankings are only part of a successful search engine optimisation campaign. Rankings are important if the right people, in the right numbers, are searching for the keywords – and traffic from those searches is only important if it converts into sales.
There’s no point ranking #1 in Google for a keyword that doesn’t bring any business!
That’s why, when your SEO is handled by Engage Web, we put a lot of focus on identifying the right SEO keywords up front – but we don’t stop there. Nowadays, SEO is about more than just rankings – it’s about how your website engages with its users. We provide monthly reports that don’t just show your rankings; we also look at traffic levels, what customers are searching for, how your website can improve conversions and identify other ways to increase your website’s exposure. Our reports keep jargon out of it as much as possible – we explain what we’ve done each month and what we propose to do next month.