Search engine optimization, or SEO, is a way to attract more visitors to your website and more customers to your business. Key to this process is creating web content so that your website ranks highly in search engines like Google, Yahoo! and Bing. SEO enables customers searching for products or services in your business sector to find your website first before your competitors.
With Chester being an old and traditional city, many of its businesses use time-honoured marketing methods such as press adverts, leaflet drops and posters. These are a good start, but in today’s online world, you cannot rely on these traditional methods alone. SEO is designed to bring the maximum number of visitors to your website to learn about the value of your business.
If your company is based in the Chester area, it obviously means that the Chester area is likely to be the first place you look for custom. Search engines appreciate this too.
When a person searches for a product or service, Google and Bing know their location. If you put the word ‘restaurant’ in a browser, the search engines will display a list of local restaurants in your area. Ideally, your business needs to be at the top of this local list, and it is the job of a local SEO expert to have you featuring as prominently as possible.
Your website also needs to feature next to, or close to, this local list.
It could be that your potential customers can be found in the whole of the UK, Europe or worldwide. For example, you may manufacture or sell a product that you can ship to anywhere in the world. A global SEO expert is there to make your site visible in all corners of the world.
Local and worldwide
Your business could market to a mixture of local and worldwide customers. For example, you may have a shop that sells to the local population, but also has an ecommerce store that sells to the rest of the UK or further.
You need an expert
Search engine optimization is a complex process, which needs an expert behind it to be effective.
Whether your customers are local, worldwide or a mixture of the two, you need an SEO expert that understands your business and your market, an expert who knows what people are searching for online and can match their searches to your website content.
An SEO expert monitors your competition and responds to their website marketing strategies.
Google’s criteria for ranking change, trends in topics that people are looking for change, and your competitor’s online marketing changes. An SEO expert can keep on top of these changes and adapts their SEO strategies.
SEO is a cost effective way to make your website visible and attract visitors to your site who can become your customers. Money spent on SEO should generate more than you spend through increasing business sales and profits.
Speak to the search engine optimization experts at Engage Web. Based in the Chester area, we have both local and world SEO knowledge and will tailor a search engine optimization plan to your business requirements, ensuring your site is as well received by the search engines as its human visitors.